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2025/12 Ginori 1735

#12 December #Primary Color #Product Concept #Product Shape #Retail Concept #Retail Design #Yellow

2025/01 FENDI

#01 January #2025 #Brand Concept #Display w/ Multiple Products #Gold #Metallics #Packaging #Primary Color #Red #Yellow

2024/09 Miu Miu – FW24 (Show)

#2024 #Display w/ Multiple Categories #FW24 #Primary Color #Red #Yellow

2024/06 Palm Angels

#06 June #2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #Primary Color #Product Concept #Product Detail #Yellow

2024/05 Ginori 1735 – Diva

#04 April #05 May #2024 #Blue #Brand Concept #Brand Logo #Pink #Primary Color #Product Color #Product Concept #Red #Tertiary Color #Yellow #Yellow-Green

2024/04 Off-White™ – “Don’t Walk Here”

#04 April #2024 #Blue #Brand Color #Brand Concept #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Primary Color #Yellow

2023/06 Burberry

#06 June #Brand Concept #Brand Logo #Monochromatic Scheme #Primary Color #SS23 #Yellow

2023/06 Roger Vivier

#06 June #Display w/ Multiple Categories #Pink #Primary Color #Product Color #Product Concept #Red #Yellow

2023/01 – Moncler

#01 January #04 April #2023 #Analogous Scheme #Campaign #Communication Concept #Display w/ No Product #Primary Color #Product Concept #Product Detail #Retail Concept #Retail Design #RST23 #Yellow

2022/11 Dior Men – FW22

#11 November #Brand Concept #Brand Logo #Display w/ Multiple Categories #FW22 #Gold #Primary Color #Yellow

2022/02 Salvatore Ferragamo – RST22

#02 February #Brand Concept #Brand Logo #Primary Color #RST22 #Yellow

2022/02 Moncler Genius – Infinity

#02 February #2022 #Primary Color #Yellow

2021/11 Miu Miu – RST22

#11 November #12 December #Brand Concept #Brand Logo #Gold #Primary Color #RST22 #Yellow

2021/07 Chanel Beauty – Factory 5 Collection

#07 July #2021 #Blue #Brand Concept #Brand Logo #Pink #Primary Color #Product Concept #Product Detail #Product Shape #Red #Yellow

2021/05 FENDI – FENDI Summer Vertigo

#05 May #Brand Color #Brand Concept #Brand Logo #Display w/ No Product #Orange #Primary Color #Secondary Color #SS21 #Yellow

2020/09 Dsquared2 – PF20

#Communication Concept #FW20 #Look Book #PF20 #Primary Color #Yellow

2020/09 Diesel – FW20

#Blue #FW20 #Primary Color #Yellow

2020/06 BOYY

#06 June #2020 #Brand Concept #Brand Logo #Primary Color #SS20 #Yellow

2020/03 Vivienne Westwood – SS20

#03 March #2020 #Brand Concept #Heritage #Primary Color #Yellow

2020/02 Miu Miu – SS20

#02 February #03 March #Campaign #Communication Concept #Pink #Primary Color #Product Concept #Product Detail #Product Pattern #Red #SS20 #Yellow

2020/02 Trussardi – Leather Flowers

#02 February #2020 #Primary Color #Yellow

2019/12 Dior – The Designer of Dreams – Pop-Up

#12 December #2019 #Brand Concept #Brand Logo #Campaign #Communication Concept #Gold #Primary Color #Yellow

2019/11 Miu Miu – RST20

#11 November #12 December #2020 #Gold #Primary Color #Yellow

2019/11 Dolce & Gabbana – FW19 (Men)

#06 June #11 November #2018 #Black #Black & White #Brand Concept #Brand Logo #FW19 #Gold #Metallics #Primary Color #White #Yellow

2019/11 Dior – RST20

#11 November #2020 #Black & White #Blue #Brand Concept #Brand Logo #Celebration #Christmas #Communication Concept #Event Concept #Gold #Look Book #Primary Color #Product Concept #Product Detail #White #Yellow

2019/09 Dolce & Gabbana – FW19

#10 October #2019 #Black #Black & White #Brand Concept #FW19 #Heritage #Primary Color #Red #Yellow

2019/05 Frette – FuoriOrticola by Madama Fiori

#05 May #Event Concept #FuoriOrticola #Industry Event #Primary Color #SS19 #Yellow

2019/04 Roberto Cavalli – SS19 (Men)

#04 April #2019 #Gold #Primary Color #Yellow

2019/03 Louis Vuitton – Window 1 (Network)

#03 March #2019 #Communication Concept #Fashion Show #Primary Color #Yellow

2018/12 La Perla – Sartoria

#12 December #2018 #Blue #Blue-Green #Celebration #Christmas #Customization Service #Event Concept #Gold #Primary Color #Retail Concept #Tertiary Color #Yellow

2018/10 Diesel – Hate Couture

#10 October #Campaign #Communication Concept #FW18 #Primary Color #Red #Yellow

2018/09 TOM FORD – FW18

#FW18 #Primary Color #Retail Concept #Retail Design #Yellow

2018/09 Dolce & Gabbana – FW18 (#DGFamily)

#Brand Concept #FW18 #Green #Heritage #Primary Color #Secondary Color #Yellow

2018/09 Dolce & Gabbana – King’s Angels

#01 January #Black & White #Brand Concept #FW18 #Gold #Heritage #Metallics #Primary Color #Product Concept #Product Detail #SS18 #White #Yellow

2018/08 Maison Margiela – PF18

#08 August #Blue #Orange #PF18 #Primary Color #Retail Concept #Retail Design #Secondary Color #Yellow

2018/08 Michael Kors Collection – FW18

#08 August #Blue #Communication Concept #Fashion Show #FW18 #Primary Color #Red #Retail Concept #Retail Design #Tertiary Color #Yellow #Yellow-Orange

2018/07 DKNY Sport

#07 July #Achromatic Scheme #Brand Concept #Brand Logo #Campaign #Communication Concept #Primary Color #SS18 #Yellow

2018/07 RED Valentino – PF18

#07 July #Blue #Gold #PF18 #Primary Color #Product Concept #Product Pattern #Yellow

2018/07 Love Moschino – SALE

#07 July #Brand Concept #Brand Logo #Display w/ No Product #Primary Color #Product Concept #Product Detail #Product Price #Red #SS18 #Tertiary Color #Yellow #Yellow-Green

2018/06 MooRER – SS18

#06 June #2018 #Primary Color #Tertiary Color #Yellow #Yellow-Green

2018/06 Maison Margiela – FW1820

#06 June #Communication Concept #Fashion Show #FW18 #Primary Color #Yellow

2018/06 Moncler Genius – -3

#06 June #Black #Black & White #Brand Concept #Display w/ No Product #Heritage #Primary Color #Retail Concept #Retail Hoarding #SS18 #Yellow

2018/06 Salvatore Ferragamo – FW18

#06 June #FW18 #Primary Color #Red #Secondary Color #Tertiary Color #Violet #Yellow #Yellow-Green

2018/05 Moncler Enfant – SS18

#05 May #2018 #Blue #Primary Color #Yellow

2018/04 La Perla – #La Perla Home Collection @ Fuorisalone

#04 April #2018 #Blue #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Orange #Primary Color #Red-Violet #Secondary Color #Tertiary Color #Yellow

2018/04 Dolce & Gabbana – Light Blue Italian Zest

#04 April #2018 #Primary Color #Yellow

2018/02 Dolce & Gabbana – RST18 (Women)

#02 February #2018 #Green #Orange #Primary Color #Red-Orange #Secondary Color #Tertiary Color #Yellow #Yellow-Orange

2018/02 Dolce & Gabbana – RST18 (Men)

#02 February #2018 #Green #Orange #Primary Color #Red #Secondary Color #Tertiary Color #Yellow #Yellow-Orange

2017/12 Miu Miu – PF17

#12 December #Blue #Brand Concept #Brand Logo #Celebration #Christmas #Event Concept #PF17 #Primary Color #Red #Yellow

2017/11 Maison Margiela – FW17

#11 November #Brown #Celebration #Christmas #Event Concept #FW17 #Orange #Primary Color #Secondary Color #Yellow

2017/06 Vivienne Westwood – Handmade with Love in Kenya

#06 June #2017 #Primary Color #Product Concept #Product Manufacturing #Yellow

2017/04 Salvatore Ferragamo and Molteni&C

#04 April #Black & White #Event Concept #Fuorisalone #Gray #Industry Event #Milan Design Week #Primary Color #Product Concept #Product Pattern #SS17 #Yellow

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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