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2025/02 Marina Fossati – Stella Marina

#02 February #2025 #Brand Color #Brand Concept #concept by i see windows #Display w/ Multiple Categories #Pink #Primary Color #Red

2024/10 Max Mara – The Max Mara Jacket Circle

#10 October #2024 #Brand Color #Brand Concept #Brand Values #Campaign #Communication Concept #FW24 #Heritage #Product Color #Product Concept #Product Manufacturing

2024/10 Moncler Genius – City of Genius

#10 October #2024 #Brand Color #Brand Concept #Brand Logo #Event Concept

2024/09 Gucci – Ancora 3 @ Hoepli

#2024 #Brand Color #Brand Concept #SS25

2024/09 Giorgio Armani – FW24

#2024 #Brand Color #Brand Concept #Display w/ Multiple Categories #FW24

2024/09 Marina Fossati – MF e i gioielli fantastici

#2024 #Brand Color #Brand Concept #Brand Logo #concept by i see windows #Display w/ Single Category #FW24 #Pink #Primary Color #Red

2024/06 Marina Fossati – Giovanna

#06 June #2024 #Brand Color #Brand Concept #Brand Logo #concept by i see windows #Display w/ Multiple Products #Green #Orange #Pink #Primary Color #Red #Secondary Color #SS24

2024/06 Gucci – FW24

#06 June #2024 #Brand Color #Brand Concept #Display w/ Multiple Categories #FW24 #Primary Color #Product Color #Product Concept #Red #Retail Concept #Retail Design

2024/05 Valentino – PF24

#05 May #Brand Color #Brand Concept #Campaign #Communication Concept #PF24 #Primary Color #Red

2024/04 Off-White™ – “Don’t Walk Here”

#04 April #2024 #Blue #Brand Color #Brand Concept #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Primary Color #Yellow

2024/04 Acqua di Parma x Fornice Objects – Into the Mandarin Fields

#04 April #Brand Color #Brand Concept #Event Concept #Fuorisalone #Industry Event #Milan Design Week

2024/04 Marina Fossati – Tutti Frutti

#04 April #2024 #Brand Color #Brand Concept #Brand Logo #concept by i see windows #Event Concept #Fuorisalone #Industry Event #Milan Design Week #SS24

2024/03 Burberry – SS24

#03 March #Blue #Brand Color #Brand Concept #Display w/ Multiple Products #Display w/ Single Category #Display w/ Single Product #Primary Color #SS24

2024/03 Tiffany & Co.

#03 March #Brand Color #Brand Concept #Display w/ Single Product #Packaging

2024/01 Burberry – Coming Soon

#01 January #Blue #Brand Color #Brand Concept #Brand Logo #Display w/ No Product #Primary Color #Retail Concept #Retail Hoarding

2023/11 Etro – Holiday Collection

#11 November #Brand Color #Brand Concept #Celebration #Christmas #Event Concept #FW23 #Product Concept #Product Pattern

2023/11 Burberry – FW23 (New Retail Concept)

#11 November #Blue #Brand Color #Brand Concept #Display w/ Multiple Categories #Display w/ Single Category #FW23 #Primary Color

2023/11 Prada – Prada Holiday

#11 November #Brand Color #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #FW23 #Retail Concept #Retail Design

2023/10 Marina Fossati – #MF50

#10 October #2023 #Brand Color #Brand Concept #concept by i see windows #Display w/ Multiple Products #Heritage #Pink #Primary Color #Product Concept #Product Detail #Red

2023/09 Marina Fossati – Fashion Best Friend

#Brand Color #Brand Concept #Brand Logo #concept by i see windows #Packaging #SS23

2023/09 Ferragamo – FW23

#Brand Color #Brand Concept #Campaign #Communication Concept #FW23

2023/07 Marina Fossati – Viva l’Estate

#07 July #Brand Color #Brand Concept #concept by i see windows #Creative Concept #Display w/ Multiple Categories

2023/07 Doucal’s

#07 July #Brand Color #Brand Concept #SS23

2023/07 Santoni – Double Buckle

#07 July #Brand Color #Brand Concept #Display w/ Multiple Products #FW23 #Orange #Secondary Color

2023/06 Hermès – Four Landscapes Plus One

#06 June #Brand Color #Brand Concept #Brand Values #Complementary Scheme #Display w/ Multiple Categories #Green #Orange #Secondary Color #SS23

2023/06 Santoni – Andrea

#06 June #Brand Color #Brand Concept #Campaign #Communication Concept #Display w/ Multiple Categories #FW23 #Orange #Product Concept #Product Detail #Product Features #Secondary Color

2023/06 Diesel – PF23

#06 June #Brand Color #Brand Concept #Brand Logo #Display w/ Multiple Categories #Monochromatic Scheme #PF23 #Primary Color #Red

2023/05 Acqua di Parma – Arancia La Spugnatura

#05 May #2023 #Brand Color #Brand Concept #Display w/ Single Product #Product Concept #Product Detail

2023/04 Marina Fossati – Bello Chi Legge

#04 April #Brand Color #Brand Concept #Brand Logo #concept by i see windows #Display w/ Multiple Categories #Event Concept #Fuorisalone #Industry Event #Milan Design Week #SS23

2023/04 Ferragamo – Milan Design Week

#04 April #Brand Color #Brand Concept #Display w/ Multiple Categories #Display w/ Single Product #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Monochromatic Scheme #Primary Color #Product Concept #Product Detail #Red #SS23

2023/04 Ferragamo – Ferragamo Sneakers

#04 April #Brand Color #Brand Concept #Display w/ Multiple Products #Monochromatic Scheme #Primary Color #Red #SS23

2023/04 Off-White™ – SS23

#04 April #Blue #Brand Color #Brand Concept #Display w/ Multiple Categories #Display w/ Single Category #Monochromatic Scheme #Primary Color #Retail Concept #Retail Design #SS23

2023/03 Acqua di Parma – Colonia Limited Edition Designed by Samuel Ross

#03 March #2023 #Brand Color #Brand Concept #Display w/ Single Product #Product Concept #Product Detail

2023/03 Ferragamo at Rinascente – SS23

#03 March #Brand Color #Brand Concept #Product Color #Product Concept #Product Shape #Retail Concept #Retail Take-Over #SS23

2023/02 Ferragamo – SS23

#02 February #Brand Color #Brand Concept #Communication Concept #Fashion Show #Primary Color #Product Color #Product Concept #Red #SS23

2023/02 Marina Fossati – Magia!

#02 February #Brand Color #Brand Concept #Complementary Scheme #concept by i see windows #Green #Pink #Primary Color #Red #Secondary Color #SS23

2022/12 Collini – FW21

#12 December #2021 #Brand Color #Brand Concept #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW21

2022/12 Salvatore Ferragamo – FW22

#12 December #Brand Color #Brand Concept #FW22 #Primary Color #Product Concept #Product Detail #Red

2022/09 Prada – Prada Stories FW22

#Brand Color #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #FW22 #Product Concept #Product Information

2022/09 Marina Fossati – La Regina del Cerchietto

#Brand Color #Brand Concept #Brand Logo #concept by i see windows #Display w/ Multiple Products #Event Concept #FW22 #Gold #Local Reference #Metallics

2022/07 Gucci – Temporary Store

#07 July #2022 #Brand Color #Brand Concept #Retail Concept #Retail Design #SS22

2022/06 Diesel – PF22

#06 June #Brand Color #Brand Concept #Display w/ Multiple Categories #PF22 #Primary Color #Red

2022/06 Tommy Hilfiger – Tommy X Shawn

#06 June #2022 #Brand Color #Brand Concept #Brand Logo #Campaign #Communication Concept #SS22

2022/06 Marina Fossati – La Casa Marina Fossati

#06 June #2022 #Brand Color #Brand Concept #Brand Logo #concept by i see windows #Display w/ Multiple Categories #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Pink #Primary Color #Red

2022/04 Marina Fossati – PACE 2

#04 April #Brand Color #Brand Concept #concept by i see windows #SS22

2022/04 Diesel – Diesel Library

#04 April #Brand Color #Brand Concept #Brand Logo #Display w/ Multiple Categories #SS22

2022/03 Marina Fossati – PACE

#03 March #2022 #Brand Color #Brand Concept #concept by i see windows #Display w/ No Product

2022/02 Roger Vivier – SS22

#02 February #2022 #Brand Color #Brand Concept #Communication Concept #Press Day

2022/02 Marina Fossati – #loveislove

#03 March #Brand Color #Brand Concept #Brand Logo #Celebration #concept by i see windows #Event Concept #Pink #Primary Color #Red #SS22

2021/11 Marina Fossati – #consiglio non richiesto

#11 November #2021 #Brand Color #Brand Concept #Brand Logo #Celebration #Christmas #concept by i see windows #Event Concept #Packaging #Pink #Primary Color #Red

2021/09 GINORI1735 – La Compagnia Di Caterina

#2021 #Brand Color #Brand Concept #concept by i see windows #Product Color #Product Concept #Product Shape

2021/06 Veuve Clicquot – K-Way X Veuve Clicquot

#06 June #2021 #Brand Color #Brand Concept #Brand Logo #Campaign #Communication Concept

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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