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2025/01 Roberto Cavalli – Marbleous

#01 January #2025 #Display w/ Multiple Categories #FW24 #Gold #Metallics #Product Concept #Product Detail

2025/01 Moncler Grenoble – FW24

#01 January #2025 #Display w/ Multiple Categories #FW24 #Primary Color #Red

2024/11 Giorgio Armani – FW24

#11 November #Campaign #Communication Concept #Display w/ Multiple Products #FW24

2024/11 Palm Angels – FW24

#11 November #2024 #Blue #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #FW24 #Primary Color

2024/11 Hermés – Une journée de fête à la sellerie

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24 #Retail Concept #Retail Design

2024/11 Ermanno Scervino – FW24

#11 November #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #FW24

2024/11 Tod’s – FW24

#11 November #2024 #Brand Concept #Celebration #Christmas #Event Concept #FW24 #Packaging

2024/11 Vivienne Westwood – DOnATE

#01 January #11 November #2024 #2025 #Brand Concept #Brand Values #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24

2024/11 Jimmy Choo

#11 November #2024 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24 #Metallics #Silver

2024/10 Max Mara – The Max Mara Jacket Circle

#10 October #2024 #Brand Color #Brand Concept #Brand Values #Campaign #Communication Concept #FW24 #Heritage #Product Color #Product Concept #Product Manufacturing

2024/10 Dolce & Gabbana – FW24

#10 October #2024 #Black & White #Campaign #Communication Concept #FW24 #Retail Concept #Retail Design

2024/10 Prada – The Dinner Guests

#10 October #2024 #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Event Concept #FW24 #Primary Color #Red

2024/10 Etro – FW24

#10 October #2024 #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW24

2024/10 Dolce & Gabbana – Made to Measure

#10 October #2024 #Campaign #Communication Concept #FW24 #Product Concept #Product Detail #Product Information #Product Manufacturing

2024/10 Akris – FW24

#10 October #2024 #Display w/ Single Category #FW24 #Product Concept #Product Pattern #Retail Concept #Retail Design

2024/10 Genny – FW24

#10 October #2024 #Display w/ Multiple Products #FW24 #Pink #Primary Color #Red

2024/10 Hermés

#10 October #2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #FW24

2024/10 Gucci – FW24

#10 October #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW24

2024/10 Versace – FW24

#10 October #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #FW24 #Primary Color #Red

2024/10 Peuterey – Wool

#10 October #2024 #FW24 #Product Concept #Product Manufacturing

2024/10 Wolford – Etro X Wolford

#10 October #2024 #Campaign #Communication Concept #Display w/ Multiple Products #FW24

2024/10 Sportmax – Klepsydra Capsule Collection

#10 October #2024 #Black & White #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Event

2024/09 Louis Vuitton – Voyage

#10 October #2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Multiple Products #Display w/ No Product #Display w/ Single Product #FW24 #Heritage #Orange #Secondary Color

2024/09 Philipp Plein – FW24

#2024 #Black & White #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Design

2024/09 Dior – Miss Dior

#2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #FW24 #Product Concept #Product Detail #Tertiary Color #Yellow-Orange

2024/09 Valentino – FW24

#2024 #Black & White #FW24 #Gold #Metallics #Retail Concept #Retail Design

2024/09 Miu Miu – FW24 (Show)

#2024 #Display w/ Multiple Categories #FW24 #Primary Color #Red #Yellow

2024/09 Bottega Veneta – FW24

#2024 #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW24

2024/09 Balenciaga – Bel Air Carry All

#2024 #Display w/ Single Product #FW24

2024/09 Berluti – FW24

#2024 #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Design

2024/09 Roger Vivier – FW24

#2024 #Display w/ Multiple Categories #FW24 #Product Color #Product Concept

2024/09 Gucci – FW24

#2024 #Blue #Creative Concept #Display w/ Multiple Categories #FW24 #Primary Color

2024/09 Balmain – FW24

#2024 #Display w/ Multiple Categories #FW24 #Gold #Metallics

2024/09 Moschino – Collezione 0

#2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #FW24

2024/09 Vivienne Westwood – PALACE Vivienne Westwood

#2024 #Brand Concept #Brand Logo #FW24 #Secondary Color #Violet

2024/09 Giorgio Armani – FW24

#2024 #Brand Color #Brand Concept #Display w/ Multiple Categories #FW24

2024/09 Marina Fossati – MF e i gioielli fantastici

#2024 #Brand Color #Brand Concept #Brand Logo #concept by i see windows #Display w/ Single Category #FW24 #Pink #Primary Color #Red

2024/09 Prada – Now That We Are Here

#2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #FW24

2024/09 Dior Men – FW24

#2024 #FW24

2024/09 Valentino – Le Ciel 20.24

#2024 #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Design

2024/09 Loro Piana – FW24

#2024 #Brand Concept #Display w/ Multiple Categories #FW24 #Heritage

2024/09 Gucci – Lido

#2024 #Blue #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #FW24 #Primary Color #Retail Concept #Retail Design

2024/09 Ferragamo – FW24 (Women)

#10 October #2024 #Display w/ Multiple Categories #Display w/ Multiple Products #Display w/ Single Product #FW24 #Retail Concept #Retail Design

2024/09 Chanel – FW24

#2024 #Display w/ Multiple Categories #FW24

2024/09 Ferragamo – FW24

#10 October #2024 #Display w/ Multiple Categories #FW24 #Product Concept #Product Detail

2024/09 Prada – FW24

#2024 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #FW24

2024/09 FENDI – FW24

#2024 #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Design #Tertiary Color #Yellow-Green

2024/09 Chloé – FW24

#2024 #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Design

2024/09 Ermanno Scervino – FW24

#2024 #Black & White #Campaign #Communication Concept #Display w/ Multiple Categories #FW24

2024/09 Emporio Armani – FW24

#2024 #Black & White #FW24 #White

2024/09 malo – FW24

#2024 #Display w/ Single Category #FW24 #Retail Concept #Retail Design

2024/09 Alexander McQueen – FW24

#2024 #FW24 #Retail Concept #Retail Design

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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