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2025/01 Gucci – Endless Narratives

#01 January #2025 #Blue-Green #Brand Concept #Brand Values #Display w/ Multiple Categories #SS25 #Tertiary Color

2024/11 Vivienne Westwood – DOnATE

#01 January #11 November #2024 #2025 #Brand Concept #Brand Values #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24

2024/10 Max Mara – The Max Mara Jacket Circle

#10 October #2024 #Brand Color #Brand Concept #Brand Values #Campaign #Communication Concept #FW24 #Heritage #Product Color #Product Concept #Product Manufacturing

2024/04 Bixio X Paul & Shark – Our Passion for the Sea

#04 April #Brand Concept #Brand Values #Event Concept #Fuorisalone #Industry Event #Milan Design Week

2023/12 Liviana Conti – Textiles Are a Way to Tell a Story, Ours

#12 December #Brand Concept #Brand Values #Display w/ No Product #FW23 #Primary Color #Red

2023/07 Guess – SS23

#07 July #Brand Concept #Brand Logo #Brand Values #Campaign #Communication Concept #Display w/ Multiple Categories #SS23

2023/06 Hermès – Four Landscapes Plus One

#06 June #Brand Color #Brand Concept #Brand Values #Complementary Scheme #Display w/ Multiple Categories #Green #Orange #Secondary Color #SS23

2023/04 Vivienne Westwood – Born To Rewild

#04 April #2023 #Brand Concept #Brand Values #Display w/ Multiple Categories #Green #Secondary Color #SS23 #Tertiary Color #Yellow-Orange

2022/07 Hermès – Birds Eye View

#07 July #2022 #Blue #Brand Concept #Brand Values #Orange #Primary Color #Secondary Color

2022/06 Marni – New Opening

#06 June #07 July #Brand Concept #Brand Values #PF22 #Retail Concept #Retail Design

2022/02 Givenchy – SS22

#02 February #Brand Concept #Brand Logo #Brand Values #Display w/ No Product #Retail Concept #Retail Design #SS22

2020/11 Prada – Tools of Memory an Online Auction

#10 October #11 November #2020 #Achromatic Scheme #Brand Concept #Brand Values #Campaign #Communication Concept #FW20 #Online Retail #Retail Concept #Retail Design

2020/02 Prada – Blossom

#02 February #2020 #Brand Concept #Brand Values

2018/06 Krizia – Fattore K

#06 June #2018 #Brand Concept #Brand Values

2017/11 Krizia – Fattore K

#11 November #2017 #Brand Concept #Brand Values #Heritage

2017/09 Krizia – FW17

#2017 #Brand Concept #Brand Values

2017/05 Krizia and Fondazione Querini Stampalia

#05 May #2017 #Brand Concept #Brand Values

2017/04 Krizia and Studio Formafantasma – Fuorisalone

#04 April #2017 #Brand Concept #Brand Values #Event Concept #Industry Event

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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