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2025/05 Dolce & Gabbana Beauty – Light Blue Summer Tour

#05 May #2025 #Black & White #Blue #Brand Concept #Brand Logo #Display w/ Multiple Products #Primary Color #Product Concept #Product Detail #White

2025/05 Una Vetrina – Flaminia Veronesi

#05 May #2025 #Creative Concept #Display w/ No Product

2025/05 Manolo Blahnik – Coming Soon

#05 May #2025 #Retail Concept #Retail Hoarding

2025/05 Lacoste @ Rinascente – L.12.12 Light Polo

#05 May #Display w/ Single Product #Orange #Product Concept #Product Detail #Secondary Color

2025/05 Genny – New Opening

#05 May #2025 #Display w/ Multiple Categories #New Opening #Retail Concept #Retail Design #SS25

2025/05 Versace – SS25

#05 May #2025 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #Retail Concept #Retail Design #SS25

2025/05 Prada – Days of Summer

#05 May #Blue #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Primary Color

2025/05 TOM FORD – Soleil

#05 May #2025 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Category #Product Concept #Product Detail #SS25 #White

2025/05 Sotheby’s – Ritorno alla Luce (FuoriOrticola 2025)

#05 May #2025 #concept by i see windows #Event Concept #FuoriOrticola #Industry Event

2025/02 Louis Vuitton – Faces

#02 February #05 May #2025 #Brand Concept #Brand Logo #Heritage #Product Concept #Product Manufacturing

2024/05 Etro – Etro Summer

#05 May #Campaign #Communication Concept #Display w/ Multiple Categories #Product Concept #Product Pattern #SS24

2024/05 FENDI – FENDI Summer

#05 May #Display w/ Multiple Categories #Product Concept #Product Pattern #SS24 #Tertiary Color #Yellow-Orange

2024/05 Prada – Gestures of Prada

#05 May #2024 #Black & White #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #SS24 #White

2024/05 HOGAN – SS24

#05 May #SS24

2024/05 Palm Angels

#05 May #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #Green #Product Concept #Product Detail #Secondary Color

2024/05 Diesel

#05 May #Tertiary Color #Yellow-Orange

2024/05 Diesel – SS24

#05 May #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Multiple Products #Primary Color #Red #SS24

2024/05 United Colors of Benetton – SS24

#05 May

2024/05 Max Mara – Max Mara Circus

#05 May #Display w/ Multiple Categories #PF24 #Primary Color #Product Concept #Product Detail #Red

2024/05 Michael Kors – Introducing Michael Kors

#05 May #Campaign #Communication Concept #Product Concept #Product Shape #SS24

2024/05 Larusmiani – FuoriConcorso

#05 May #Display w/ No Product

2024/05 TOM FORD – SS24

#04 April #05 May #Display w/ Multiple Categories #Retail Concept #Retail Design #SS24

2024/05 Alviero Martini 1ª Classe – #Midsummer Bliss

#05 May #SS24

2024/05 Jimmy Choo – SS24

#05 May #Display w/ Multiple Categories #Product Color #Product Concept #Retail Concept #Retail Design #SS24

2024/05 Gucci – Gucci Lido

#05 May #Blue #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Primary Color #Retail Concept #Retail Design #SS24

2024/05 Atelier Emé – Valentina Ferragni

#05 May #Brand Concept #Brand Logo #Pink #Primary Color #Red #SS24

2024/05 Louis Vuitton – PF24

#05 May #2024 #Blue #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #PF24 #Primary Color #Product Concept #Product Detail

2024/05 Santa Marta Brothers – FuoriOrticola by Peter Hamer

#05 May #concept by i see windows #Event Concept #FuoriOrticola #Industry Event

2024/05 Michael Kors Collection – SS24

#05 May #Communication Concept #Display w/ Multiple Categories #Fashion Show #Pink #Primary Color #Red #SS24

2024/05 Balmain – SS24

#05 May #Pink #Primary Color #Product Concept #Product Detail #Red #SS24

2024/05 Ferragamo – Ferragamo’s

#05 May #Brand Concept #Brand Logo #Heritage #PF24 #Product Concept #Product Detail

2024/05 Akris – SS24

#05 May #Black & White #Primary Color #Product Concept #Product Detail #Red #SS24 #White

2024/05 Emporio Armani – Temporary Store

#05 May #Orange #Secondary Color #SS24

2024/05 Miu Miu – Wander Bag

#05 May #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #Product Color #Product Concept #SS24

2024/05 Berluti

#05 May #Display w/ Single Product

2024/05 Brioni – SS24

#05 May

2024/05 Marni – SS24

#05 May #Display w/ Multiple Categories #Retail Concept #Retail Design #SS24

2024/05 Polo Ralph Lauren – Ralph’s Barn Dance

#05 May #Brand Concept #Brand Logo #SS24

2024/05 Balenciaga – SS24

#05 May #Event Concept #Fuorisalone #Industry Event #Milan Design Week #SS24

2024/05 Valentino – PF24

#05 May #Brand Color #Brand Concept #Campaign #Communication Concept #PF24 #Primary Color #Red

2024/05 Ginori 1735 – Diva

#04 April #05 May #2024 #Blue #Brand Concept #Brand Logo #Pink #Primary Color #Product Color #Product Concept #Red #Tertiary Color #Yellow #Yellow-Green

2024/04 Prada – SS24

#04 April #05 May #Campaign #Communication Concept #SS24

2024/04 Fay – Pietro X Fay

#04 April #05 May #Brand Concept #Brand Logo #Product Concept #Product Detail

2024/04 Moschino – SS24

#04 April #05 May #Display w/ Multiple Categories #Retail Concept #Retail Design #SS24

2024/03 Chanel – SS24

#03 March #05 May #Black & White #SS24 #White

2023/05 Louis Vuitton – Yayoi Kusama

#05 May #Blue #Display w/ Multiple Categories #Primary Color #Product Concept #Product Detail #Product Pattern

2023/05 Wolford – N21 X Wolford

#05 May #2023 #Achromatic Scheme #Campaign #Communication Concept #SS23

2023/05 Burberry

#05 May #Monochromatic Scheme #SS23 #Tertiary Color #Yellow-Orange

2023/05 Prada – Prada Galleria

#05 May #Analogous Scheme #Brand Concept #Brand Logo #Campaign #Communication Concept #Complementary Scheme #Display w/ Multiple Categories #Display w/ No Product #Product Color #Product Concept #SS23

2023/05 Dolce & Gabbana Beauty – Light Blue Summer Vibes

#05 May #2023 #Campaign #Communication Concept #Product Concept #Product Detail

2023/05 Diesel X Durex

#05 May #Brand Concept #Brand Logo #Communication Concept #Fashion Show #Monochromatic Scheme #Primary Color #Red #SS23

2023/05 Ferragamo – PF23

#05 May #PF23

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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