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2025/08 FENDI – Coming Soon

#08 August #2025 #Black & White #Brand Concept #Brand Logo #Display w/ No Product #Retail Concept #Retail Hoarding #White

2025/07 Versace – FW25

#07 July #2025 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #FW25 #Retail Concept #Retail Design

2025/05 Una Vetrina – Flaminia Veronesi

#05 May #2025 #Creative Concept #Display w/ No Product

2024/11 Chanel Beauty – Chanel Winter Tale

#12 December #2024 #Black & White #Brand Concept #Brand Logo #Display w/ No Product #Gold #Metallics #Packaging #Product Concept #Product Detail

2024/11 Lanvin

#11 November #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Gold #Metallics

2024/11 Dior – Cruise 25

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #Product Concept #Product Pattern #RST25

2024/10 Prada – The Dinner Guests

#10 October #2024 #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Event Concept #FW24 #Primary Color #Red

2024/09 Louis Vuitton – Voyage

#10 October #2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Multiple Products #Display w/ No Product #Display w/ Single Product #FW24 #Heritage #Orange #Secondary Color

2024/09 Prada – FW24

#2024 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #FW24

2024/06 Prada – Gestures of Prada

#06 June #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #SS24

2024/05 Larusmiani – FuoriConcorso

#05 May #Display w/ No Product

2024/01 Burberry – Coming Soon

#01 January #Blue #Brand Color #Brand Concept #Brand Logo #Display w/ No Product #Primary Color #Retail Concept #Retail Hoarding

2023/12 Liviana Conti – Textiles Are a Way to Tell a Story, Ours

#12 December #Brand Concept #Brand Values #Display w/ No Product #FW23 #Primary Color #Red

2023/11 Celine

#11 November #Campaign #Celebration #Christmas #Communication Concept #Display w/ No Product #Event Concept

2023/11 Swarovski X Skims

#11 November #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #FW23 #Metallics #Retail Concept #Retail Design #Silver

2023/09 Givenchy – FW23

#Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #FW23 #Retail Concept #Retail Design

2023/09 Gucci – Ancora (Coming Soon)

#Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ No Product #Primary Color #Product Color #Product Concept #Red #Retail Concept #Retail Hoarding #SS24

2023/09 Ferragamo – Under Renovation

#Campaign #Communication Concept #Display w/ No Product #FW23 #Retail Concept #Retail Hoarding

2023/09 Akris – FW23

#Black & White #Brand Concept #Brand Logo #Display w/ No Product #Display w/ Single Category #FW23 #Product Concept #Product Pattern #Retail Concept #Retail Design

2023/09 Dolce & Gabbana – DNA

#Black & White #Campaign #Communication Concept #Display w/ No Product #Display w/ Single Product #PF23

2023/08 Chanel Beauty – Codes Couleur

#08 August #Display w/ No Product #Product Color #Product Concept #Product Shape

2023/07 Levi’s – 501 150th

#07 July #Blue #Brand Concept #Brand Logo #Display w/ No Product #Heritage #Primary Color #Product Concept #Product Detail

2023/06 Dsquared2 – Pac-Man X Dsquared2

#06 June #Display w/ No Product #Product Concept #Product Detail #SS23

2023/06 Marcelo Burlon County of Milan X Levi’s

#06 June #Blue #Campaign #Communication Concept #Display w/ No Product #Primary Color

2023/05 Prada – Prada Galleria

#05 May #Analogous Scheme #Brand Concept #Brand Logo #Campaign #Communication Concept #Complementary Scheme #Display w/ Multiple Categories #Display w/ No Product #Product Color #Product Concept #SS23

2023/05 Akris – FuoriOrticola by Tatiana Tokar

#05 May #2019 #Analogous Scheme #Display w/ No Product #Display w/ Single Product #Event Concept #FuoriOrticola #Industry Event #SS09

2023/04 Dolce & Gabbana – DG Logo Bag

#04 April #05 May #2023 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #SS23

2023/04 Dior Men – SS23

#04 April #Display w/ Multiple Categories #Display w/ Multiple Products #Display w/ No Product #Product Concept #Product Detail #SS23

2023/04 7 for all Mankind – Can You Fly?!

#04 April #Black & White #Display w/ Multiple Products #Display w/ No Product #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Orange #Product Concept #Product Detail #Product Information #Secondary Color #SS23 #White

2023/04 Fabiana Filippi – Secret Garden

#2023 #Display w/ No Product

2023/04 Jimmy Choo X Venini

#2023 #Display w/ Multiple Categories #Display w/ No Product #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Product Concept #Product Detail #Retail Concept #Retail Design #SS23

2023/03 Prada – SS23

#02 February #03 March #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #SS23

2023/03 Burberry

#02 February #2023 #Brand Concept #Brand Logo #Display w/ No Product

2023/02 Marni – The Hermitcrab’s Wundershell

#02 February #03 March #Display w/ No Product #Product Concept #Product Detail #Retail Concept #Retail Take-Over #SS23

2023/02 Dsquared2 – Amore I Love You

#02 February #2023 #Campaign #Communication Concept #Display w/ No Product

2023/02 Off-Whiteâ„¢ – SS23

#02 February #Blue #Brand Concept #Brand Logo #Display w/ No Product #Primary Color #SS23

2023/02 Palm Angels

#02 February #Brand Concept #Brand Logo #Display w/ No Product #SS23

2023/02 JW Anderson – Coming Soon 2/3

#02 February #2023 #Brand Concept #Brand Logo #Display w/ No Product #Retail Concept #Retail Hoarding

2023/01 Prada – RST23

#01 January #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #RST23

2023/01 – Moncler

#01 January #04 April #2023 #Analogous Scheme #Campaign #Communication Concept #Display w/ No Product #Primary Color #Product Concept #Product Detail #Retail Concept #Retail Design #RST23 #Yellow

2022/11 Ferragamo – SS23

#11 November #Black & White #Brand Concept #Brand Logo #Creative Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #SS22 #SS23 #White

2022/11 Prada – Holiday 22 (Campaign)

#11 November #2022 #Campaign #Communication Concept #Display w/ No Product #FW22

2022/10 Jil Sander – FW22

#10 October #2022 #Black & White #Communication Concept #Creative Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #Fashion Show #FW20 #FW22 #White

2022/10 Akris – 100 Years

#10 October #2022 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #FW22 #Product Concept #Product Detail

2022/10 Palm Angels

#10 October #2022 #Display w/ No Product

2022/09 Ferragamo – SS23

#Communication Concept #Creative Concept #Display w/ No Product #Display w/ Single Product #Fashion Show #SS22 #SS23

2022/09 Louis Vuitton – FW22

#Brand Concept #Brand Logo #Creative Concept #Display w/ Multiple Categories #Display w/ No Product #Product Concept #Product Shape

2022/09 Dolce & Gabbana – Ciao, Kim

#Communication Concept #Display w/ No Product #Fashion Show #SS22 #SS23

2022/09 Prada – FW22

#2022 #Campaign #Communication Concept #Display w/ No Product #FW22

2022/08 Gap – Chiusura Totale

#08 August #2022 #Campaign #Communication Concept #Display w/ No Product #Product Concept #Product Price

2022/08 Gucci – Coming Soon

#08 August #2022 #Brand Concept #Brand Logo #Display w/ No Product #Retail Concept #Retail Hoarding

2022/07 Trussardi

#07 July #2022 #Brand Concept #Brand Logo #Display w/ No Product

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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