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2025/11 Prada – Prada Holiday 2025

#11 November #12 December #Black & White #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Display w/ Multiple Products #Event Concept #White

2025/08 Prada – FW25

#08 August #2025 #Black & White #Campaign #Communication Concept #Display w/ Multiple Categories #FW25 #White

2025/07 Etro – Summer 2025

#07 July #2025 #Campaign #Campaign SS25 #Communication Concept #Display w/ Multiple Categories

2025/07 Versace – FW25

#07 July #2025 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #FW25 #Retail Concept #Retail Design

2025/05 Versace – SS25

#05 May #2025 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #Retail Concept #Retail Design #SS25

2025/05 Prada – Days of Summer

#05 May #Blue #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Primary Color

2025/02 Jil Sander – SS25

#02 February #2025 #Communication Concept #Fashion Show #SS25

2025/02 Chanel – SS25 Pre-Collection

#02 February #2025 #Black & White #Campaign #Communication Concept #Display w/ Multiple Categories #SS25

2025/02 Moschino – RST25

#02 February #2025 #Communication Concept #Display w/ Multiple Categories #Fashion Show #RST25

2025/02 Guess – Valentine’s Day

#02 February #2025 #Campaign #Communication Concept #Display w/ Multiple Categories #Primary Color #Red

2024/11 Lanvin

#11 November #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Gold #Metallics

2024/11 Giorgio Armani – FW24

#11 November #Campaign #Communication Concept #Display w/ Multiple Products #FW24

2024/11 Ermanno Scervino – FW24

#11 November #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #FW24

2024/11 Gucci – Gucci Gift

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Campaign #Communication Concept #Primary Color #Product Concept #Product Detail #Red

2024/11 Dior – Cruise 25

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #Product Concept #Product Pattern #RST25

2024/11 Dior Men – Spring 25

#11 November #2024 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #SS25

2024/11 Etro – Paisley Holidays

#11 November #2024 #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #Product Concept #Product Detail #Retail Concept #Retail Take-Over

2024/10 Max Mara – The Max Mara Jacket Circle

#10 October #2024 #Brand Color #Brand Concept #Brand Values #Campaign #Communication Concept #FW24 #Heritage #Product Color #Product Concept #Product Manufacturing

2024/10 Dolce & Gabbana – FW24

#10 October #2024 #Black & White #Campaign #Communication Concept #FW24 #Retail Concept #Retail Design

2024/10 Prada – The Dinner Guests

#10 October #2024 #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Event Concept #FW24 #Primary Color #Red

2024/10 Versace – FW24

#10 October #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #FW24 #Primary Color #Red

2024/10 Wolford – Etro X Wolford

#10 October #2024 #Campaign #Communication Concept #Display w/ Multiple Products #FW24

2024/10 Etro – FW24

#10 October #2024 #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW24

2024/10 Valentino – Avant les Débuts

#10 October #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #RST25

2024/10 Dolce & Gabbana – Made to Measure

#10 October #2024 #Campaign #Communication Concept #FW24 #Product Concept #Product Detail #Product Information #Product Manufacturing

2024/10 Michael Kors Collection – FW24

#10 October #2024 #Communication Concept #Display w/ Multiple Categories #Fashion Show

2024/10 Gucci – FW24

#10 October #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW24

2024/09 Mulberry – FW24

#2024 #Campaign #Communication Concept #Display w/ Single Product #Tertiary Color #Yellow-Orange

2024/09 Bottega Veneta – FW24

#2024 #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW24

2024/09 Giorgio Armani @ Rinascente – Sì Passione

#2024 #Campaign #Communication Concept #Primary Color #Product Concept #Product Detail #Product Shape #Red

2024/09 Prada – FW24

#2024 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #FW24

2024/09 Gucci – Lido

#2024 #Blue #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #FW24 #Primary Color #Retail Concept #Retail Design

2024/09 Omega – Paris 2024

#2024 #Blue #Campaign #Communication Concept #Primary Color

2024/09 Tod’s – The Art of Craftsmanship

#2024 #Campaign #Communication Concept

2024/09 Miu Miu – New Balance

#2024 #Campaign #Communication Concept #Display w/ Single Product #FW24

2024/09 Ermanno Scervino – FW24

#2024 #Black & White #Campaign #Communication Concept #Display w/ Multiple Categories #FW24

2024/06 Prada – Gestures of Prada

#06 June #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #SS24

2024/06 Dsquared2 – #D2MetaMorph

#06 June #2024 #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW24

2024/05 Etro – Etro Summer

#05 May #Campaign #Communication Concept #Display w/ Multiple Categories #Product Concept #Product Pattern #SS24

2024/05 Diesel – SS24

#05 May #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Multiple Products #Primary Color #Red #SS24

2024/05 Michael Kors – Introducing Michael Kors

#05 May #Campaign #Communication Concept #Product Concept #Product Shape #SS24

2024/05 Gucci – Gucci Lido

#05 May #Blue #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Primary Color #Retail Concept #Retail Design #SS24

2024/05 Louis Vuitton – PF24

#05 May #2024 #Blue #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #PF24 #Primary Color #Product Concept #Product Detail

2024/05 Prada – Gestures of Prada

#05 May #2024 #Black & White #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #SS24 #White

2024/05 Michael Kors Collection – SS24

#05 May #Communication Concept #Display w/ Multiple Categories #Fashion Show #Pink #Primary Color #Red #SS24

2024/05 Miu Miu – Wander Bag

#05 May #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #Product Color #Product Concept #SS24

2024/05 Valentino – PF24

#05 May #Brand Color #Brand Concept #Campaign #Communication Concept #PF24 #Primary Color #Red

2024/04 Prada – SS24

#04 April #05 May #Campaign #Communication Concept #SS24

2024/04 Versace – SS24

#04 April #Communication Concept #Event Concept #Fashion Show #Product Color #Product Concept #Product Detail #SS24

2024/04 Dior Men – SS24

#03 March #Brand Concept #Brand Logo #Communication Concept #Fashion Show

2024/01 Chanel – Coco Crush

#01 January #Brand Concept #Brand Logo #Campaign #Communication Concept #SS24

2024/01 Etro – RST24

#01 January #Communication Concept #Display w/ Multiple Categories #Look Book #RST24

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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