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2025/02 FENDI – 100 Years of Daring Craftmanship 1925-2025

#01 January #02 February #Brand Concept #Display w/ Multiple Products #Display w/ Single Product #Gold #Heritage #Metallics #Product Concept #Product Detail

2025/01 FENDI

#01 January #2025 #Brand Concept #Display w/ Multiple Products #Gold #Metallics #Packaging #Primary Color #Red #Yellow

2025/01 Roberto Cavalli – Marbleous

#01 January #2025 #Display w/ Multiple Categories #FW24 #Gold #Metallics #Product Concept #Product Detail

2024/11 Chanel Beauty – Chanel Winter Tale

#12 December #2024 #Black & White #Brand Concept #Brand Logo #Display w/ No Product #Gold #Metallics #Packaging #Product Concept #Product Detail

2024/11 Marina Fossati – Buon Natale a tutti belli e brutti

#12 December #2024 #Celebration #Christmas #concept by i see windows #Display w/ Multiple Products #Event Concept #Gold #Metallics

2024/11 Lanvin

#11 November #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Gold #Metallics

2024/11 Jimmy Choo

#11 November #2024 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24 #Metallics #Silver

2024/09 Valentino – FW24

#2024 #Black & White #FW24 #Gold #Metallics #Retail Concept #Retail Design

2024/09 Balmain – FW24

#2024 #Display w/ Multiple Categories #FW24 #Gold #Metallics

2024/09 Marni – Trunkaroo

#2024 #Blue #Display w/ Multiple Products #Gold #Metallics #Primary Color #Product Concept #Product Detail

2024/04 Dolce & Gabbana Casa

#04 April #2024 #Black #Black & White #Gold #Metallics #Retail Concept #Retail Design

2024/04 Dsquared2 – SS24

#04 April #Display w/ Multiple Categories #Display w/ Single Product #Gold #Metallics #Product Concept #Product Detail #Retail Concept #Retail Design #SS24 #Tertiary Color #Yellow-Orange

2024/04 Jil Sander – SS24

#04 April #Display w/ Single Product #Gold #Metallics #Product Concept #Product Detail #SS24

2024/03 Louis Vuitton – Lovers

#03 March #04 April #Gold #Metallics #SS24

2023/11 Miu Miu – Holiday

#11 November #Black & White #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #Metallics #Silver #White

2023/11 Moschino – Moschino Gifts

#11 November #Display w/ Multiple Categories #FW23 #Gold #Metallics #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design

2023/11 Dolce & Gabbana – Gifts

#11 November #Celebration #Christmas #Display w/ Multiple Products #Display w/ Single Product #Event Concept #FW23 #Metallics #Product Concept #Product Detail #Silver

2023/11 Gucci – Gucci Gift

#Black & White #Display w/ Multiple Categories #FW23 #Metallics #Primary Color #Product Concept #Product Detail #Red #Silver #White

2023/11 rabanne for H&M

#11 November #Display w/ Multiple Categories #FW23 #Metallics #Product Concept #Product Detail #Silver

2023/11 Swarovski X Skims

#11 November #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #FW23 #Metallics #Retail Concept #Retail Design #Silver

2023/11 Michael Kors – FW23

#11 November #Display w/ Multiple Categories #FW23 #Gold #Metallics #Product Concept #Product Detail

2023/09 Michael Kors Collection – FW23

#Communication Concept #Display w/ Multiple Categories #Fashion Show #FW23 #Metallics #Silver

2023/09 Versace – FW23

#FW23 #Gold #Metallics #Pink #Primary Color #Product Concept #Product Shape #Red

2023/09 Dolce & Gabbana Beauty – Devotion

#Brand Concept #Brand Logo #Display w/ Single Category #Gold #Metallics #Product Concept #Product Detail

2023/09 Acqua di Parma – Zafferano

#Campaign #Communication Concept #Display w/ Single Product #Gold #Metallics #Orange #Secondary Color

2023/06 Diesel – 1DR Land

#06 June #Achromatic Scheme #Display w/ Multiple Products #Metallics #Retail Concept #Retail Design #Silver

2022/12 Michael Kors Collection – FW22

#12 December #Black #Black & White #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #Fashion Show #FW22 #Metallics #Silver

2022/09 Marina Fossati – La Regina del Cerchietto

#Brand Color #Brand Concept #Brand Logo #concept by i see windows #Display w/ Multiple Products #Event Concept #FW22 #Gold #Local Reference #Metallics

2021/03 Michael Kors – SS21

#03 March #Brand Concept #Brand Logo #Metallics #Product Color #Product Concept #Silver #SS21

2020/09 Sportmax – PF20

#Brown #Gold #Metallics #Orange #PF20 #Product Color #Product Concept #Secondary Color

2020/06 Furla – Metropolis

#01 January #06 June #2020 #Black #Black & White #Brand Concept #Gold #Heritage #Metallics #Primary Color #Red #SS20

2020/01 Dolce & Gabbana – ???? Happy New Year

#01 January #06 June #12 December #2020 #Black #Black & White #Brand Concept #Celebration #Christmas #Customization Service #Event Concept #Gold #Green #Heritage #Metallics #Pink #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Secondary Color #SS20 #Violet #White

2020/01 Dolce & Gabbana – SS20 (Men)

#01 January #04 April #2020 #Event Concept #Fuorisalone #Gold #Industry Event #Metallics #Milan Design Week #PF19 #Primary Color #Red

2020/01 Dolce & Gabbana – I Tarocchi

#01 January #2020 #Black & White #Brand Concept #Event Concept #FW19 #Gold #Green #Heritage #Industry Event #Local Reference #Metallics #Pink #Primary Color #Product Concept #Product Detail #Red #Secondary Color #Silver #Violet #White

2019/12 Dolce & Gabbana – FW19 (Men)

#03 March #06 June #12 December #2019 #Blue #Brand Concept #Brand Logo #Celebration #Christmas #Event Concept #FW19 #Gold #Green #Heritage #Metallics #Primary Color #Product Concept #Product Detail #Red #Secondary Color #Tertiary Color #Yellow-Green

2019/12 Max Mara – RST20

#12 December #2020 #Black & White #Communication Concept #Fashion Show #Gold #Metallics #Primary Color #Red #White

2019/12 Furla – RST20

#01 January #12 December #2020 #Black & White #Celebration #Christmas #Customization Service #Event Concept #Gold #Metallics #Product Concept #Product Detail #Retail Concept #White

2019/11 Dolce & Gabbana – FW19 (Men)

#06 June #11 November #2018 #Black #Black & White #Brand Concept #Brand Logo #FW19 #Gold #Metallics #Primary Color #White #Yellow

2019/10 Michael Kors Collection – Studio 54

#10 October #Black #Black & White #Communication Concept #Fashion Show #FW19 #Gold #Metallics #Product Concept #Product Pattern #Silver

2019/09 Furla – Milano Fashion Week

#01 January #2020 #Brand Concept #Event Concept #FW19 #Gold #Green #Heritage #Industry Event #Local Reference #Metallics #Pink #Primary Color #Product Concept #Product Detail #Red #Secondary Color #Silver #Violet

2019/05 Damiani – 95 Years #Damiani Belle Epoque Rainbow

#05 May #2019 #Brand Concept #Gold #Heritage #Metallics

2019/03 Furla – Introducing Furla Monogram

#03 March #12 December #2019 #Brand Concept #Brand Logo #Gold #Metallics #Primary Color #Product Concept #Product Detail #Red

2018/11 Dolce & Gabbana – Balloons (Shoes & Bags)

#01 January #11 November #FW18 #Metallics #Multi-Color #Pink #Primary Color #Red #Silver

2018/10 Furla – #thefurlasociety

#10 October #Black & White #FW18 #Gold #Metallics #Product Concept #Product Detail #White

2018/09 Louis Vuitton – Beam Me Up

#Black #Black & White #FW18 #Gold #Metallics #Product Concept #Product Pattern

2018/09 Dolce & Gabbana – King’s Angels

#01 January #Black & White #Brand Concept #FW18 #Gold #Heritage #Metallics #Primary Color #Product Concept #Product Detail #SS18 #White #Yellow

2018/06 Dolce & Gabbana – Dolce Garden

#03 March #06 June #08 August #2018 #Black & White #Communication Concept #Display w/ No Product #Fashion Show #FW18 #Gold #Green #Metallics #Orange #PF18 #Pink #Primary Color #Product Concept #Product Detail #Product Pattern #Red #Red-Violet #Secondary Color #SS18 #Tertiary Color #White #Yellow-Green

2018/06 Dolce & Gabbana – Devotion Bag

#03 March #06 June #2018 #Blue-Violet #Brand Concept #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #Fashion Show #FW18 #Gold #Heritage #Metallics #PF18 #Product Concept #Product Pattern #Red-Violet #SS23 #Tertiary Color

2018/06 Furla – Introducing Furla Mughetto

#06 June #12 December #Blue #Brand Concept #Celebration #Christmas #Event Concept #FW19 #Gold #Heritage #Metallics #PF18 #Primary Color #Product Concept #Product Detail #Red #Tertiary Color #Yellow-Green

2018/06 Furla – #furlaloveshellokitty

#06 June #11 November #2018 #Black #Black & White #Brand Concept #Brand Logo #FW19 #Gold #Metallics #Product Concept #Product Pattern #White

2018/03 Furla – #thefurlasociety

#03 March #06 June #Black & White #Gold #Metallics #PF18 #Pink #Primary Color #Red #SS18 #Tertiary Color #White #Yellow-Green

2018/03 Furla – #furlamagictales

#03 March #06 June #08 August #2018 #Blue-Violet #Brand Concept #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #Fashion Show #FW18 #Gold #Green #Heritage #Metallics #Orange #PF18 #Product Concept #Product Detail #Product Pattern #Red-Violet #Retail Concept #Retail Design #Secondary Color #SS18 #SS23 #Tertiary Color

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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