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2024/09 Polo Ralph Lauren – Back to School

#2024 #Annual Event #Display w/ Multiple Categories #Event Concept

2024/06 Victoria’s Secret – Happy Pride Month

#06 June #2024 #Annual Event #Event Concept #Pride

2023/06 Zara Man – Love and Pride

#06 June #Achromatic Scheme #Annual Event #Black & White #Event Concept #White

2022/06 Zara – Love & Pride

#06 June #Annual Event #Event Concept #Pride

2022/06 Furla – Love is Love

#06 June #Annual Event #Event Concept #Pride #Product Concept #Product Detail

2022/06 Michael Kors – Hand in Hand

#06 June #Annual Event #Event Concept #Pride

2022/06 7 for all Mankind – for all Kinds

#06 June #Annual Event #Campaign #Communication Concept #Event Concept #Pride

2022/06 Swatch – Love is Love

#06 June #Annual Event #Event Concept #Pride #Product Color #Product Concept

2022/06 BOSS

#06 June #Annual Event #Event Concept #Pride

2021/06 COS – Festeggiamo il Global Pride Month

#06 June #2021 #Annual Event #Event Concept #Pride #Product Concept #Product Detail

2020/07 Philipp Plein – Pride

#07 July #2020 #Annual Event #Event Concept

2020/05 Intimissimi – Green Collection

#05 May #2020 #Annual Event #Event Concept #Product Concept #Product Features #Product Manufacturing

2019/06 H&M – Free & Equal

#06 June #2019 #Annual Event #Event Concept

2019/06 Levi’s – Orgogliosi Insieme

#06 June #2020 #Annual Event #Brand Concept #Campaign #Communication Concept #Event Concept #Heritage #Multi-Color #Pride #Product Concept #Product Detail

2019/06 United Colors of Benetton – Sav3 Your Shopping

#06 June #2019 #Annual Event #Brand Concept #Brand Logo #Event Concept #Product Concept #Product Price

2019/06 Save My Bag – Milano Pride 2019

#06 June #2019 #Annual Event #Event Concept #Product Concept #Product Pattern

2019/06 Calvin Klein Jeans – Nothing But Pride In #MyCalvins

#06 June #2019 #Annual Event #Event Concept #Pride

2019/06 Michael Kors – #MKGO Rainbow Capsule

#06 June #Annual Event #Black & White #Brand Concept #Brand Logo #Event Concept #Multi-Color #Pride #Product Color #Product Concept #SS19 #White

2018/04 Samsonite – The Earth Day

#04 April #2018 #Annual Event #Event Concept

2017/12 Dolce & Gabbana – Teatro alla Scala

#04 April #12 December #Annual Event #Event Concept #Local Reference #PF18 #Primary Color #Product Concept #Product Detail #Red

2017/04 Salvatore Ferragamo and Orange Fiber – Earth Day

#04 April #Achromatic Scheme #Annual Event #Event Concept #Product Concept #Product Pattern #SS17

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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