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2025/11 Prada – Prada Holiday 2025

#11 November #12 December #Black & White #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Display w/ Multiple Products #Event Concept #White

2025/09 Prada – FW25

#2025 #Brand Concept #Brand Logo #Display w/ Multiple Categories #FW25

2025/09 Hermès – Hermèstories

#2025 #Brand Concept #Heritage

2025/08 Louis Vuitton X Murakami

#08 August #2025 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #Orange #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design #Secondary Color

2025/08 FENDI – Coming Soon

#08 August #2025 #Black & White #Brand Concept #Brand Logo #Display w/ No Product #Retail Concept #Retail Hoarding #White

2025/08 Diesel – FW25

#08 August #2025 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Multiple Products #FW25

2025/07 Roberto Cavalli X Skims

#07 July #2025 #Brand Concept #Brand Logo #Display w/ Single Category #SS25

2025/05 Dolce & Gabbana Beauty – Light Blue Summer Tour

#05 May #2025 #Black & White #Blue #Brand Concept #Brand Logo #Display w/ Multiple Products #Primary Color #Product Concept #Product Detail #White

2025/05 Prada – Days of Summer

#05 May #Blue #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Primary Color

2025/05 TOM FORD – Soleil

#05 May #2025 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Category #Product Concept #Product Detail #SS25 #White

2025/04 Louis Vuitton – New Opening

#04 April #2025 #Brand Concept #Brand Logo #Display w/ Single Product #Event Concept #Local Reference #New Opening #SS25

2025/02 Louis Vuitton – Faces

#02 February #05 May #2025 #Brand Concept #Brand Logo #Heritage #Product Concept #Product Manufacturing

2025/02 Prada – SS25

#01 January #02 February #2025 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #SS25 #White

2025/02 Moschino – Collezione 02

#02 February #2025 #Black & White #Brand Concept #Brand Logo #Retail Concept #Retail Design #SS25

2025/02 Marina Fossati – Stella Marina

#02 February #2025 #Brand Color #Brand Concept #concept by i see windows #Display w/ Multiple Categories #Pink #Primary Color #Red

2025/02 Louis Vuitton X Murakami – Place Vendôme

#02 February #2025 #Black & White #Brand Concept #Brand Logo #Multi-Color #Product Concept #Product Detail #Product Pattern #White

2025/02 FENDI – 100 Years of Daring Craftmanship 1925-2025

#01 January #02 February #Brand Concept #Display w/ Multiple Products #Display w/ Single Product #Gold #Heritage #Metallics #Product Concept #Product Detail

2025/02 Versace – Versace Medusa Biggie

#02 February #2025 #Brand Concept #Brand Logo #Display w/ Single Product #Pink #Primary Color #Product Concept #Product Detail #Red

2025/02 Guess at Mudec – The Creation of a Diva

#02 February #2025 #Black & White #Brand Concept #Heritage #Primary Color #Red

2025/01 Diesel – Underwear for Everyone

#01 January #2025 #Black & White #Brand Concept #Packaging #Primary Color #Red #White

2025/01 Gucci – Endless Narratives

#01 January #2025 #Blue-Green #Brand Concept #Brand Values #Display w/ Multiple Categories #SS25 #Tertiary Color

2025/01 Prada – RST25

#01 January #02 February #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Multiple Products #Product Concept #Product Detail #Retail Concept #Retail Design #RST25

2025/01 Moncler X Palm Angels

#01 January #2025 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #Pink #Primary Color #Red

2025/01 Dior Men – Dior Kaws

#01 January #02 February #2025 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #Green #Pink #Primary Color #Product Concept #Product Detail #Red #Secondary Color #White

2025/01 FENDI

#01 January #2025 #Brand Concept #Display w/ Multiple Products #Gold #Metallics #Packaging #Primary Color #Red #Yellow

2025/01 Diesel – Holiday Excess

#01 January #2025 #Brand Concept #Brand Logo #Celebration #Christmas #Event Concept

2024/12 Bulgari

#12 December #2024 #Brand Concept #Brand Logo #Orange #Packaging #Product Concept #Product Detail #Secondary Color

2024/12 Wolford – Wish It With Wolford

#12 December #2024 #Black & White #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Products #Event Concept

2024/11 Chanel Beauty – Chanel Winter Tale

#12 December #2024 #Black & White #Brand Concept #Brand Logo #Display w/ No Product #Gold #Metallics #Packaging #Product Concept #Product Detail

2024/11 Tod’s – FW24

#11 November #2024 #Brand Concept #Celebration #Christmas #Event Concept #FW24 #Packaging

2024/11 Palm Angels – FW24

#11 November #2024 #Blue #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #FW24 #Primary Color

2024/11 Hermés – Une journée de fête à la sellerie

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24 #Retail Concept #Retail Design

2024/11 Gucci – Gucci Gift

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Campaign #Communication Concept #Primary Color #Product Concept #Product Detail #Red

2024/11 Dior – Cruise 25

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #Product Concept #Product Pattern #RST25

2024/11 Dior Men – Spring 25

#11 November #2024 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #SS25

2024/11 Vivienne Westwood – DOnATE

#01 January #11 November #2024 #2025 #Brand Concept #Brand Values #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24

2024/11 Etro – Paisley Holidays

#11 November #2024 #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #Product Concept #Product Detail #Retail Concept #Retail Take-Over

2024/11 Jimmy Choo

#11 November #2024 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24 #Metallics #Silver

2024/10 Max Mara – The Max Mara Jacket Circle

#10 October #2024 #Brand Color #Brand Concept #Brand Values #Campaign #Communication Concept #FW24 #Heritage #Product Color #Product Concept #Product Manufacturing

2024/10 Prada – The Dinner Guests

#10 October #2024 #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Event Concept #FW24 #Primary Color #Red

2024/10 Moncler Genius – City of Genius

#10 October #2024 #Brand Color #Brand Concept #Brand Logo #Event Concept

2024/10 Hermés

#10 October #2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #FW24

2024/09 Louis Vuitton – Voyage

#10 October #2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Multiple Products #Display w/ No Product #Display w/ Single Product #FW24 #Heritage #Orange #Secondary Color

2024/09 Burberry – FW24

#2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Product Color #Product Concept

2024/09 Gucci – Ancora 3 @ Hoepli

#2024 #Brand Color #Brand Concept #SS25

2024/09 Dior Joaillerie

#2024 #Brand Concept #Heritage #Tertiary Color #Yellow-Orange

2024/09 Moschino – Collezione 0

#2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #FW24

2024/09 Vivienne Westwood – PALACE Vivienne Westwood

#2024 #Brand Concept #Brand Logo #FW24 #Secondary Color #Violet

2024/09 Giorgio Armani – FW24

#2024 #Brand Color #Brand Concept #Display w/ Multiple Categories #FW24

2024/09 Marina Fossati – MF e i gioielli fantastici

#2024 #Brand Color #Brand Concept #Brand Logo #concept by i see windows #Display w/ Single Category #FW24 #Pink #Primary Color #Red

2024/09 Prada – Now That We Are Here

#2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #FW24

2024/09 Dior – Miss Dior

#2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #FW24 #Product Concept #Product Detail #Tertiary Color #Yellow-Orange

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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