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2025/12 Ginori 1735

#12 December #Primary Color #Product Concept #Product Shape #Retail Concept #Retail Design #Yellow

2025/09 Tiziana Fausti – Marcello Maloberti

#2025 #Retail Concept

2025/08 TOM FORD – FW25

#08 August #2025 #Display w/ Multiple Categories #Display w/ Single Category #FW25 #Retail Concept #Retail Design

2025/08 Louis Vuitton X Murakami

#08 August #2025 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #Orange #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design #Secondary Color

2025/08 FENDI – Coming Soon

#08 August #2025 #Black & White #Brand Concept #Brand Logo #Display w/ No Product #Retail Concept #Retail Hoarding #White

2025/07 FENDI – #FendiSummer 2025

#07 July #2025 #Display w/ Multiple Products #Orange #Retail Concept #Retail Design #RST25 #Secondary Color

2025/07 Versace – FW25

#07 July #2025 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #FW25 #Retail Concept #Retail Design

2025/05 Manolo Blahnik – Coming Soon

#05 May #2025 #Retail Concept #Retail Hoarding

2025/05 Genny – New Opening

#05 May #2025 #Display w/ Multiple Categories #New Opening #Retail Concept #Retail Design #SS25

2025/05 Versace – SS25

#05 May #2025 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #Retail Concept #Retail Design #SS25

2025/02 Moschino – Collezione 02

#02 February #2025 #Black & White #Brand Concept #Brand Logo #Retail Concept #Retail Design #SS25

2025/02 KHAITE at Antonia – SS25

#02 February #2025 #Retail Concept #Retail Design #SS25

2025/01 Prada – RST25

#01 January #02 February #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Multiple Products #Product Concept #Product Detail #Retail Concept #Retail Design #RST25

2025/01 Philipp Plein

#01 January #2025 #Display w/ Multiple Categories #Retail Concept #Retail Design #RST25 #SS25

2025/01 Gucci – cub3d

#01 January #2025 #Display w/ Multiple Products #Retail Concept #Retail Take-Over #SS25 #Tertiary Color #Yellow-Green

2024/11 Hermés – Une journée de fête à la sellerie

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24 #Retail Concept #Retail Design

2024/11 Etro – Paisley Holidays

#11 November #2024 #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #Product Concept #Product Detail #Retail Concept #Retail Take-Over

2024/10 Dolce & Gabbana – FW24

#10 October #2024 #Black & White #Campaign #Communication Concept #FW24 #Retail Concept #Retail Design

2024/10 Drumohr – Bespoke Experience

#10 October #2024 #Display w/ Multiple Categories #Personalized Service #Retail Concept

2024/10 Akris – FW24

#10 October #2024 #Display w/ Single Category #FW24 #Product Concept #Product Pattern #Retail Concept #Retail Design

2024/10 Sportmax – Klepsydra Capsule Collection

#10 October #2024 #Black & White #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Event

2024/09 Philipp Plein – FW24

#2024 #Black & White #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Design

2024/09 CH Carolina Herrera – FW24

#2024 #Display w/ Multiple Categories #Retail Concept #Retail Design

2024/09 Canada Goose – Snow Mantra

#2024 #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design

2024/09 Berluti – FW24

#2024 #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Design

2024/09 Valentino – FW24

#2024 #Black & White #FW24 #Gold #Metallics #Retail Concept #Retail Design

2024/09 Valentino – Le Ciel 20.24

#2024 #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Design

2024/09 Ferragamo – FW24 (Women)

#10 October #2024 #Display w/ Multiple Categories #Display w/ Multiple Products #Display w/ Single Product #FW24 #Retail Concept #Retail Design

2024/09 FENDI – FW24

#2024 #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Design #Tertiary Color #Yellow-Green

2024/09 Gucci – Lido

#2024 #Blue #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #FW24 #Primary Color #Retail Concept #Retail Design

2024/09 Chloé – FW24

#2024 #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Design

2024/09 Alexander McQueen – FW24

#2024 #FW24 #Retail Concept #Retail Design

2024/09 JW Anderson – FW24

#2024 #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Design

2024/09 Akris – PF24

#2024 #Display w/ Multiple Categories #Display w/ Single Product #PF24 #Retail Concept #Retail Design

2024/09 Moschino – FW24

#2024 #Display w/ Multiple Categories #FW24 #Product Concept #Product Detail #Retail Concept #Retail Design

2024/09 Michael Kors Collection – FW24

#2024 #Black & White #Display w/ Multiple Categories #Display w/ Single Product #FW24 #Retail Concept #Retail Design

2024/09 malo – FW24

#2024 #Display w/ Single Category #FW24 #Retail Concept #Retail Design

2024/09 Fabiana Filippi – FW24

#2024 #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Design

2024/06 Gucci – FW24

#06 June #2024 #Brand Color #Brand Concept #Display w/ Multiple Categories #FW24 #Primary Color #Product Color #Product Concept #Red #Retail Concept #Retail Design

2024/06 TOM FORD – SS24

#06 June #Black & White #Display w/ Multiple Categories #Retail Concept #Retail Design #SS24

2024/06 MSGM – SS24

#06 June #Display w/ Multiple Categories #Pink #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design #SS24

2024/06 Off-White™ – “Be Right Back”

#06 June #Brand Concept #Brand Logo #Display w/ Single Category #PF24 #Product Concept #Product Detail #Retail Concept #Retail Design #Tertiary Color #Yellow-Orange

2024/05 Gucci – Gucci Lido

#05 May #Blue #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Primary Color #Retail Concept #Retail Design #SS24

2024/05 TOM FORD – SS24

#04 April #05 May #Display w/ Multiple Categories #Retail Concept #Retail Design #SS24

2024/05 Jimmy Choo – SS24

#05 May #Display w/ Multiple Categories #Product Color #Product Concept #Retail Concept #Retail Design #SS24

2024/05 Marni – SS24

#05 May #Display w/ Multiple Categories #Retail Concept #Retail Design #SS24

2024/04 Roberto Cavalli – Ray of Gold

#04 April #Display w/ Multiple Categories #Event Concept #Fuorisalone #FW23 #Industry Event #Milan Design Week #Product Concept #Product Information #Retail Concept #Retail Design #Tertiary Color #Yellow-Orange

2024/04 JW Anderson – DAYS by Patrick Carroll

#04 April #2024 #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Retail Concept #Retail Design

2024/04 Aquazzura – Secret Garden

#04 April #Display w/ Single Category #Retail Concept #Retail Design

2024/04 Dolce & Gabbana Casa

#04 April #2024 #Black #Black & White #Gold #Metallics #Retail Concept #Retail Design

2024/04 Dsquared2 – SS24

#04 April #Display w/ Multiple Categories #Display w/ Single Product #Gold #Metallics #Product Concept #Product Detail #Retail Concept #Retail Design #SS24 #Tertiary Color #Yellow-Orange

2024/04 Kiton – Man and Lady Trunk Show

#04 April #2024 #Display w/ Multiple Categories #Retail Concept #Retail Event #SS24

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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