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2025/01 Delvaux – Magritte

#01 January #2025 #Blue #Display w/ Multiple Categories #Green #Pink #Primary Color #Product Color #Product Concept #Product Information #Red #Secondary Color

2024/10 Max Mara – The Max Mara Jacket Circle

#10 October #2024 #Brand Color #Brand Concept #Brand Values #Campaign #Communication Concept #FW24 #Heritage #Product Color #Product Concept #Product Manufacturing

2024/09 Burberry – FW24

#2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Product Color #Product Concept

2024/09 Roger Vivier – FW24

#2024 #Display w/ Multiple Categories #FW24 #Product Color #Product Concept

2024/06 Gucci – FW24

#06 June #2024 #Brand Color #Brand Concept #Display w/ Multiple Categories #FW24 #Primary Color #Product Color #Product Concept #Red #Retail Concept #Retail Design

2024/05 Jimmy Choo – SS24

#05 May #Display w/ Multiple Categories #Product Color #Product Concept #Retail Concept #Retail Design #SS24

2024/05 Miu Miu – Wander Bag

#05 May #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #Product Color #Product Concept #SS24

2024/05 Ginori 1735 – Diva

#04 April #05 May #2024 #Blue #Brand Concept #Brand Logo #Pink #Primary Color #Product Color #Product Concept #Red #Tertiary Color #Yellow #Yellow-Green

2024/04 Giorgio Armani – SS24

#04 April #2024 #Display w/ Multiple Categories #Product Color #Product Concept

2024/04 FENDI – SS24

#04 April #Product Color #Product Concept #Product Detail #SS24

2024/04 Versace – SS24

#04 April #Communication Concept #Event Concept #Fashion Show #Product Color #Product Concept #Product Detail #SS24

2024/04 Santoni – Cimento

#04 April #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Product Color #Product Concept #SS24

2023/09 Giorgio Armani – FW23

#Display w/ Multiple Categories #FW23 #Product Color #Product Concept

2023/09 Gucci – Ancora (Coming Soon)

#Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ No Product #Primary Color #Product Color #Product Concept #Red #Retail Concept #Retail Hoarding #SS24

2023/08 Chanel Beauty – Codes Couleur

#08 August #Display w/ No Product #Product Color #Product Concept #Product Shape

2023/06 Roger Vivier

#06 June #Display w/ Multiple Categories #Pink #Primary Color #Product Color #Product Concept #Red #Yellow

2023/05 Prada – Prada Galleria

#05 May #Analogous Scheme #Brand Concept #Brand Logo #Campaign #Communication Concept #Complementary Scheme #Display w/ Multiple Categories #Display w/ No Product #Product Color #Product Concept #SS23

2023/04 Missoni – Kartell Eleganza by Missoni

#2023 #Display w/ Single Product #Product Color #Product Concept #Product Detail #Product Pattern #Retail Concept #Retail Design #SS23

2023/04 Prada – Tropico

#04 April #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #Monochromatic Scheme #Product Color #Product Concept #SS23

2023/03 Ferragamo at Rinascente – SS23

#03 March #Brand Color #Brand Concept #Product Color #Product Concept #Product Shape #Retail Concept #Retail Take-Over #SS23

2023/02 Ferragamo – SS23

#02 February #Brand Color #Brand Concept #Communication Concept #Fashion Show #Primary Color #Product Color #Product Concept #Red #SS23

2023/02 Sergio Rossi – AREA X Sergio Rossi

#02 February #2023 #Campaign #Communication Concept #Product Color #Product Concept

2022/10 Loro Piana – The Cocooning Collection

#10 October #2022 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Product Color #Product Concept #Product Manufacturing

2022/10 Chanel – FW22

#10 October #Display w/ Multiple Categories #Display w/ Single Category #FW22 #Product Color #Product Concept #Product Detail #Retail Concept #Retail Design

2022/09 Valentino – Pink PP Collection

#2022 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Category #Display w/ Single Product #Fashion Show #FW22 #Pink #Primary Color #Product Color #Product Concept #Red #Retail Concept #Retail Take-Over

2022/09 Ermanno Scervino – FW22

#2022 #Display w/ Multiple Categories #FW22 #Product Color #Product Concept

2022/09 Stella McCartney – FW22

#2022 #Display w/ Multiple Categories #FW22 #Product Color #Product Concept #Product Pattern

2022/09 Berluti – Playoff Sneaker

#2022 #Display w/ Multiple Categories #Product Color #Product Concept #Product Information

2022/08 Burberry – PF22

#08 August #2022 #Display w/ Single Product #Product Color #Product Concept #Product Detail

2022/08 Rimowa

#08 August #2022 #Display w/ Single Product #Product Color #Product Concept

2022/08 Missoni – Missoni Resort Club

#08 August #2022 #Display w/ Single Product #FW22 #Product Color #Product Concept #Product Pattern #Retail Concept #Retail Take-Over

2022/06 Versace Eyewear – SS22

#06 June #2022 #Campaign #Communication Concept #Product Color #Product Concept #SS22

2022/06 Versace – PF22

#06 June #2022 #Brand Concept #Brand Logo #Product Color #Product Concept #Product Detail

2022/06 Swatch – Love is Love

#06 June #Annual Event #Event Concept #Pride #Product Color #Product Concept

2022/06 Moschino – Power Pop

#06 June #2022 #Communication Concept #FW22 #Look Book #Product Color #Product Concept

2022/06 FENDI by Versace – Fendace

#06 June #2022 #Brand Concept #Brand Logo #Product Color #Product Concept

2022/06 Salvatore Ferragamo – Acerbis x Salvatore Ferragamo

#06 June #Display w/ Multiple Products #Display w/ Single Category #Display w/ Single Product #Event Concept #Industry Event #Milan Design Week #Product Color #Product Concept #Salone del Mobile

2022/06 Salvatore Ferragamo – Ferragamo’s Creations

#06 June #2022 #Display w/ Multiple Categories #Product Color #Product Concept #Product Detail

2022/06 Ginori 1735 – Il Giardino di Arcadia

#2022 #Campaign #Communication Concept #Display w/ Single Category #Fashion Show #FW22 #Pink #Primary Color #Product Color #Product Concept #Red

2022/06 PUCCI – PF22

#06 June #2022 #Product Color #Product Concept #SS22

2022/04 Etro – Liquid Paisley

#04 April #2022 #Brand Concept #Brand Logo #Product Color #Product Concept #Product Pattern #Retail Concept #Retail Take-Over

2022/04 iBlues – iRainbow

#04 April #2022 #Product Color #Product Concept

2022/03 Vivienne Westwood – Chaos Point

#03 March #2022 #Product Color #Product Concept

2022/02 Jacquemus 24/24

#02 February #2022 #Brand Concept #Brand Logo #Product Color #Product Concept

2022/02 Etro – SS22

#02 February #03 March #2022 #Campaign #Communication Concept #Product Color #Product Concept

2022/02 Versace – SS22

#02 February #2022 #Product Color #Product Concept

2022/02 Dior – SS22

#02 February #2022 #Communication Concept #Fashion Show #Product Color #Product Concept #SS22

2022/02 Salvatore Ferragamo – SS22

#02 February #Product Color #Product Concept #SS22

2022/02 Versace – RST22

#02 February #2022 #Product Color #Product Concept

2022/02 HOGAN – #H597 and #H601

#02 February #2022 #Product Color #Product Concept

2021/10 Salvatore Ferragamo – FW21

#10 October #FW21 #Product Color #Product Concept

2021/10 Givenchy – FW21

#10 October #FW21 #Product Color #Product Concept #Secondary Color #Violet

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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