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2025/11 Prada – Prada Holiday 2025

#11 November #12 December #Black & White #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Display w/ Multiple Products #Event Concept #White

2025/01 Moschino – Collezione 01

#01 January #2025 #Celebration #Christmas #Event Concept #RST25 #SS25

2025/01 Diesel – Holiday Excess

#01 January #2025 #Brand Concept #Brand Logo #Celebration #Christmas #Event Concept

2024/12 Wolford – Wish It With Wolford

#12 December #2024 #Black & White #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Products #Event Concept

2024/11 Marina Fossati – Buon Natale a tutti belli e brutti

#12 December #2024 #Celebration #Christmas #concept by i see windows #Display w/ Multiple Products #Event Concept #Gold #Metallics

2024/11 Miu Miu – Holiday

#11 November #2024 #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #Green #Primary Color #Red #Secondary Color

2024/11 Hermés – Une journée de fête à la sellerie

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24 #Retail Concept #Retail Design

2024/11 Givenchy – RST25

#11 November #2024 #Celebration #Christmas #Display w/ Multiple Categories #Display w/ Multiple Products #Event Concept #RST25

2024/11 Tod’s – FW24

#11 November #2024 #Brand Concept #Celebration #Christmas #Event Concept #FW24 #Packaging

2024/11 Vivienne Westwood – DOnATE

#01 January #11 November #2024 #2025 #Brand Concept #Brand Values #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24

2024/11 Etro – Paisley Holidays

#11 November #2024 #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #Product Concept #Product Detail #Retail Concept #Retail Take-Over

2024/11 Jimmy Choo

#11 November #2024 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24 #Metallics #Silver

2024/10 Prada – The Dinner Guests

#10 October #2024 #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Event Concept #FW24 #Primary Color #Red

2023/12 Peuterey

#12 December #2023 #Black & White #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW23

2023/12 Genny – FW23

#01 January #12 December #Brand Concept #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #FW23 #Packaging #Primary Color #Red

2023/12 JW Anderson – Happy Hols

#12 December #Celebration #Christmas #Display w/ Single Product #Event Concept #FW23

2023/12 Marina Fossati – Christmas Shopping

#12 December #Brand Concept #Celebration #Christmas #concept by i see windows #Event Concept #FW23 #Packaging #Pink #Primary Color #Red

2023/11 Miu Miu – Holiday

#11 November #Black & White #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #Metallics #Silver #White

2023/11 Etro – Holiday Collection

#11 November #Brand Color #Brand Concept #Celebration #Christmas #Event Concept #FW23 #Product Concept #Product Pattern

2023/11 Celine

#11 November #Campaign #Celebration #Christmas #Communication Concept #Display w/ No Product #Event Concept

2023/11 Dolce & Gabbana – Gifts

#11 November #Celebration #Christmas #Display w/ Multiple Products #Display w/ Single Product #Event Concept #FW23 #Metallics #Product Concept #Product Detail #Silver

2023/11 Hermès – L’ecurie dans le bois

#11 November #Celebration #Christmas #Event Concept #FW23

2023/11 Dior Joaillerie

#11 November #Brand Concept #Brand Logo #Celebration #Christmas #Event Concept #Heritage

2023/11 Prada – Prada Holiday

#11 November #Brand Color #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #FW23 #Retail Concept #Retail Design

2023/11 Moncler x Palm Angels

#11 November #Black & White #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW23 #White

2022/12 Ermanno Scervino – PF22

#12 December #2022 #Celebration #Christmas #Display w/ Multiple Categories #Event Concept

2022/12 Balenciaga

#12 December #Celebration #Christmas #Display w/ Multiple Categories #Event Concept

2022/12 Acqua di Parma – Holiday Collection

#12 December #2022 #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Products #Event Concept #Product Concept #Product Pattern

2022/12 Tod’s – Tod’s Holidays

#12 December #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #FW22

2022/12 Vivienne Westwood – FW22

#12 December #2022 #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW22 #Green #Secondary Color

2022/12 Akris – Winter Cruise 23

#12 December #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Display w/ Single Category #Event Concept #RST23

2022/12 Stella McCartney – NARA X STELLA 2.0

#12 December #2022 #Celebration #Christmas #Display w/ Multiple Categories #Display w/ Single Product #Event Concept #FW22

2022/12 Brioni – Celebrating In Style

#12 December #Celebration #Christmas #Display w/ Multiple Categories #Event Concept

2022/12 Fabiana Filipi – Sparkle Magic

#12 December #Celebration #Christmas #Display w/ Multiple Categories #Event Concept

2022/12 Moschino – RST23

#12 December #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #RST23

2022/12 Michael Kors Collection – FW22

#12 December #Black #Black & White #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #Fashion Show #FW22 #Metallics #Silver

2022/12 Collini – FW21

#12 December #2021 #Brand Color #Brand Concept #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW21

2022/12 Berluti – Live Iconic

#12 December #2022 #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW22

2022/12 Prada – Holiday 22

#12 December #2022 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Display w/ Multiple Products #Event Concept #FW22 #Packaging

2022/11 Polo Ralph Lauren – New Opening

#11 November #2022 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW22 #Packaging

2022/11 Prada – Holiday 22

#11 November #2022 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Display w/ Multiple Products #Event Concept #FW22

2021/12 Salvatore Ferragamo – Holiday

#12 December #2021 #Celebration #Christmas #Display w/ Multiple Categories #Event Concept

2021/12 Vivienne Westwood – Happy New Year

#12 December #Brand Concept #Brand Logo #Celebration #Christmas #Event Concept

2021/12 HOGAN – HOGAN Holidays

#12 December #2021 #Celebration #Christmas #Event Concept

2021/12 Loro Piana

#12 December #2021 #Celebration #Christmas #Event Concept #Product Concept #Product Detail

2021/12 Philipp Plein – FW21

#12 December #2021 #Celebration #Christmas #Communication Concept #Event Concept #Look Book

2021/12 Fay – FW21

#12 December #2021 #Celebration #Christmas #Event Concept #Product Concept #Product Detail

2021/12 Canada Goose – Condivide Il Calore

#12 December #2021 #Celebration #Christmas #Event Concept

2021/12 Tiffany & Co.

#12 December #2021 #Celebration #Christmas #Event Concept

2021/12 Akris – RST22

#12 December #2022 #Brand Concept #Celebration #Christmas #Event Concept #Packaging #Product Concept #Product Pattern #Retail Concept #Retail Design

2021/12 Versace – RST22

#12 December #2022 #Brand Concept #Brand Logo #Celebration #Christmas #Event Concept

2021/12 La DoubjeJ – Peace, Love & Panettone

#12 December #2022 #Celebration #Christmas #Event Concept #Product Concept #Product Detail
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Visual merchandising consulting, education, research, and photography by Peter Hamer. Milan-based and working internationally with luxury brands and schools to make retail spaces more responsible.

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