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2025/02 Jil Sander – SS25

#02 February #2025 #Communication Concept #Fashion Show #SS25

2025/02 Moschino – RST25

#02 February #2025 #Communication Concept #Display w/ Multiple Categories #Fashion Show #RST25

2024/10 Gucci – FW24

#10 October #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW24

2024/10 Etro – FW24

#10 October #2024 #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW24

2024/10 Michael Kors Collection – FW24

#10 October #2024 #Communication Concept #Display w/ Multiple Categories #Fashion Show

2024/09 Bottega Veneta – FW24

#2024 #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW24

2024/06 Dsquared2 – #D2MetaMorph

#06 June #2024 #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW24

2024/05 Michael Kors Collection – SS24

#05 May #Communication Concept #Display w/ Multiple Categories #Fashion Show #Pink #Primary Color #Red #SS24

2024/04 Versace – SS24

#04 April #Communication Concept #Event Concept #Fashion Show #Product Color #Product Concept #Product Detail #SS24

2024/04 Dior Men – SS24

#03 March #Brand Concept #Brand Logo #Communication Concept #Fashion Show

2023/11 Chanel – RST24

#11 November #Communication Concept #Display w/ Multiple Categories #Fashion Show #Product Concept #Product Detail #RST24

2023/11 Chanel – FW23

#11 November #Black & White #Brand Concept #Brand Logo #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW23 #Product Concept #Product Detail

2023/09 Miu Miu – FW23

#Communication Concept #Display w/ Multiple Categories #Fashion Show #FW23

2023/09 Michael Kors Collection – FW23

#Communication Concept #Display w/ Multiple Categories #Fashion Show #FW23 #Metallics #Silver

2023/09 Bottega Veneta – FW23

#Communication Concept #Display w/ Multiple Categories #Fashion Show

2023/07 Dior – FW23

#07 July #Blue #Communication Concept #Fashion Show #FW23 #Primary Color

2023/07 FENDI – FW23

#07 July #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW23 #Retail Concept #Retail Design

2023/05 Diesel X Durex

#05 May #Brand Concept #Brand Logo #Communication Concept #Fashion Show #Monochromatic Scheme #Primary Color #Red #SS23

2023/05 Dior Men – PF23

#05 May #Communication Concept #Display w/ Multiple Products #Fashion Show #PF23

2023/03 LOEWE – SS23

#03 March #2023 #Communication Concept #Fashion Show #Product Concept #Product Detail #SS23

2023/02 Michael Kors Collection – SS23

#02 February #Communication Concept #Fashion Show #SS23

2023/02 Dior Men – SS23

#02 February #Communication Concept #Fashion Show #Product Concept #Product Detail #SS23

2023/02 Ferragamo – SS23

#02 February #Brand Color #Brand Concept #Communication Concept #Fashion Show #Primary Color #Product Color #Product Concept #Red #SS23

2023/01 Giorgio Armani – SS23

#01 January #Communication Concept #Display w/ Multiple Categories #Fashion Show #SS23

2022/12 Michael Kors Collection – FW22

#12 December #Black #Black & White #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #Fashion Show #FW22 #Metallics #Silver

2022/10 Jil Sander – FW22

#10 October #2022 #Black & White #Communication Concept #Creative Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #Fashion Show #FW20 #FW22 #White

2022/09 Ferragamo – SS23

#Communication Concept #Creative Concept #Display w/ No Product #Display w/ Single Product #Fashion Show #SS22 #SS23

2022/09 Valentino – Pink PP Collection

#2022 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Category #Display w/ Single Product #Fashion Show #FW22 #Pink #Primary Color #Product Color #Product Concept #Red #Retail Concept #Retail Take-Over

2022/09 Dolce & Gabbana – Ciao, Kim

#Communication Concept #Display w/ No Product #Fashion Show #SS22 #SS23

2022/09 Michael Kors Collection – FW22

#Communication Concept #Display w/ Multiple Categories #Fashion Show #FW22

2022/07 Moschino – PF22 / FW22 (New Opening)

#08 August #2022 #Communication Concept #Fashion Show #FW22 #Retail Concept #Retail Design

2022/07 Versace – PF22

#07 July #2022 #Brand Concept #Brand Logo #Communication Concept #Display w/ Single Product #Fashion Show

2022/07 Dior – The Next Era

#07 July #08 August #Communication Concept #Fashion Show #FW22 #Primary Color #Red

2022/08 Dior Men – FW22

#08 August #Communication Concept #Fashion Show #FW22

2022/06 Ginori 1735 – Il Giardino di Arcadia

#2022 #Campaign #Communication Concept #Display w/ Single Category #Fashion Show #FW22 #Pink #Primary Color #Product Color #Product Concept #Red

2022/06 Dior Men – PF22

#06 June #Campaign #Communication Concept #Fashion Show #PF22

2022/03 Louis Vuitton – SS22

#03 March #2022 #Communication Concept #Fashion Show

2022/02 Dior – SS22

#02 February #2022 #Communication Concept #Fashion Show #Product Color #Product Concept #SS22

2022/03 Gucci – Gucci Love Parade

#02 February #03 March #2022 #Communication Concept #Display w/ No Product #Fashion Show

2022/02 Dior Men – SS22

#02 February #Communication Concept #Fashion Show #SS22

2022/02 Michael Kors Collection – SS22

#02 February #Celebration #Communication Concept #Event Concept #Fashion Show #SS22

2021/11 Moschino – Jungle Red, Chapter 3

#11 November #2021 #Communication Concept #Fashion Show #Retail Concept #Retail Design

2021/10 Etro – FW21

#10 October #2021 #Communication Concept #Fashion Show #Product Concept #Product Pattern

2021/09 Moschino – Jungle Red, Chapter 1

#2021 #Communication Concept #Fashion Show #Product Concept #Product Detail

2021/07 Dior Men – FW21

#07 July #08 August #Communication Concept #Fashion Show #FW21

2021/06 Dior – Dior and Kenny Scharf

#06 June #Communication Concept #Fashion Show #PF21 #Product Concept #Product Detail

2021/05 Dolce & Gabbana – SS21

#05 May #Communication Concept #Fashion Show #Multi-Color #SS21

2021/05 Michael Kors Collection – SS21

#05 May #Communication Concept #Fashion Show #Green #Secondary Color #SS21

2021/02 Valentino – Collezione Milano SS21

#02 February #2021 #Campaign #Communication Concept #Fashion Show #Retail Concept #Retail Design

2021/02 Dior – SS21 (Show)

#02 February #Blue #Communication Concept #Fashion Show #Primary Color #Product Concept #Product Detail #SS21

2020/11 Dior – RST21

#11 November #12 December #2021 #Communication Concept #Fashion Show

2020/10 Jil Sander – FW20

#10 October #Communication Concept #Display w/ No Product #Fashion Show #FW20

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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