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2025/11 Prada – Prada Holiday 2025

#11 November #12 December #Black & White #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Display w/ Multiple Products #Event Concept #White

2025/09 Prada – FW25

#2025 #Brand Concept #Brand Logo #Display w/ Multiple Categories #FW25

2025/08 TOM FORD – FW25

#08 August #2025 #Display w/ Multiple Categories #Display w/ Single Category #FW25 #Retail Concept #Retail Design

2025/08 Louis Vuitton X Murakami

#08 August #2025 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #Orange #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design #Secondary Color

2025/08 Etro – PF25

#08 August #2025 #Display w/ Multiple Categories #PF25

2025/08 Prada – FW25

#08 August #2025 #Black & White #Campaign #Communication Concept #Display w/ Multiple Categories #FW25 #White

2025/08 FENDI – FW25

#08 August #2025 #Display w/ Multiple Categories #FW25

2025/08 Diesel – FW25

#08 August #2025 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Multiple Products #FW25

2025/07 GCDS X Polly Pocket

#07 July #2025 #Display w/ Multiple Categories #Pink #Primary Color #Red #Secondary Color #SS25 #Violet

2025/07 Etro – Summer 2025

#07 July #2025 #Campaign #Campaign SS25 #Communication Concept #Display w/ Multiple Categories

2025/07 GIADA – PF25

#07 July #2025 #Black & White #Display w/ Multiple Categories #PF25 #Product Concept #Product Detail

2025/07 Versace – FW25

#07 July #2025 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #FW25 #Retail Concept #Retail Design

2025/05 Versace – SS25

#05 May #2025 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #Retail Concept #Retail Design #SS25

2025/05 Prada – Days of Summer

#05 May #Blue #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Primary Color

2025/05 TOM FORD – Soleil

#05 May #2025 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Category #Product Concept #Product Detail #SS25 #White

2025/05 Genny – New Opening

#05 May #2025 #Display w/ Multiple Categories #New Opening #Retail Concept #Retail Design #SS25

2025/02 Diesel – SS25

#02 February #2025 #Blue #Display w/ Multiple Categories #Primary Color #SS25

2025/02 Etro – SS25

#02 February #2025 #Display w/ Multiple Categories #Orange #Product Concept #Product Pattern #Secondary Color #SS25

2025/02 Prada – SS25

#01 January #02 February #2025 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #SS25 #White

2025/02 Fabiana Filippi – A Tribute to Artistry

#02 February #2025 #Display w/ Multiple Categories #SS25

2025/02 Marina Fossati – Stella Marina

#02 February #2025 #Brand Color #Brand Concept #concept by i see windows #Display w/ Multiple Categories #Pink #Primary Color #Red

2025/02 Chanel – SS25 Pre-Collection

#02 February #2025 #Black & White #Campaign #Communication Concept #Display w/ Multiple Categories #SS25

2025/02 Moschino – RST25

#02 February #2025 #Communication Concept #Display w/ Multiple Categories #Fashion Show #RST25

2025/02 Guess – Valentine’s Day

#02 February #2025 #Campaign #Communication Concept #Display w/ Multiple Categories #Primary Color #Red

2025/01 Delvaux – Magritte

#01 January #2025 #Blue #Display w/ Multiple Categories #Green #Pink #Primary Color #Product Color #Product Concept #Product Information #Red #Secondary Color

2025/01 Dior – Cruise 25

#01 January #02 February #2025 #Display w/ Multiple Categories #Display w/ Single Category #Multi-Color #Product Concept #Product Pattern #RST25

2025/01 Philipp Plein

#01 January #2025 #Display w/ Multiple Categories #Retail Concept #Retail Design #RST25 #SS25

2025/01 Gucci – Endless Narratives

#01 January #2025 #Blue-Green #Brand Concept #Brand Values #Display w/ Multiple Categories #SS25 #Tertiary Color

2025/01 Prada – RST25

#01 January #02 February #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Multiple Products #Product Concept #Product Detail #Retail Concept #Retail Design #RST25

2025/01 Versace – RST25

#01 January #2025 #Blue-Green #Display w/ Multiple Categories #RST25 #Tertiary Color

2025/01 Dior Men – Dior Kaws

#01 January #02 February #2025 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #Green #Pink #Primary Color #Product Concept #Product Detail #Red #Secondary Color #White

2025/01 Roberto Cavalli – Marbleous

#01 January #2025 #Display w/ Multiple Categories #FW24 #Gold #Metallics #Product Concept #Product Detail

2025/01 Akris – Cruise 25

#01 January #2025 #Display w/ Multiple Categories #Display w/ Single Category #Product Concept #Product Detail #RST25

2025/01 Moncler Grenoble – FW24

#01 January #2025 #Display w/ Multiple Categories #FW24 #Primary Color #Red

2025/01 Moncler X Palm Angels

#01 January #2025 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #Pink #Primary Color #Red

2025/01 Louis Vuitton X Murakami

#01 January #2025 #Black & White #Display w/ Multiple Categories #Product Concept #Product Detail #Product Information #White

2025/01 Sportmax – RST25

#01 January #2025 #Display w/ Multiple Categories #Primary Color #Red #RST25

2024/11 Lanvin

#11 November #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Gold #Metallics

2024/11 Palm Angels – FW24

#11 November #2024 #Blue #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #FW24 #Primary Color

2024/11 Miu Miu – Holiday

#11 November #2024 #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #Green #Primary Color #Red #Secondary Color

2024/11 Hermés – Une journée de fête à la sellerie

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24 #Retail Concept #Retail Design

2024/11 Ermanno Scervino – FW24

#11 November #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #FW24

2024/11 Givenchy – RST25

#11 November #2024 #Celebration #Christmas #Display w/ Multiple Categories #Display w/ Multiple Products #Event Concept #RST25

2024/11 Vivienne Westwood – DOnATE

#01 January #11 November #2024 #2025 #Brand Concept #Brand Values #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24

2024/11 Etro – Paisley Holidays

#11 November #2024 #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #Product Concept #Product Detail #Retail Concept #Retail Take-Over

2024/11 Jimmy Choo

#11 November #2024 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24 #Metallics #Silver

2024/11 Dior – Cruise 25

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #Product Concept #Product Pattern #RST25

2024/11 Dior Men – Spring 25

#11 November #2024 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #SS25

2024/10 Prada – The Dinner Guests

#10 October #2024 #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Event Concept #FW24 #Primary Color #Red

2024/10 Sportmax – Klepsydra Capsule Collection

#10 October #2024 #Black & White #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Event

2024/10 Tod’s – FW24

#10 October #2024 #Display w/ Multiple Categories #Product Concept #Product Manufacturing

2024/10 Gucci – FW24

#10 October #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW24

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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