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2025/01 Gucci – cub3d

#01 January #2025 #Display w/ Multiple Products #Retail Concept #Retail Take-Over #SS25 #Tertiary Color #Yellow-Green

2025/01 Gucci – Endless Narratives

#01 January #2025 #Blue-Green #Brand Concept #Brand Values #Display w/ Multiple Categories #SS25 #Tertiary Color

2025/01 Versace – RST25

#01 January #2025 #Blue-Green #Display w/ Multiple Categories #RST25 #Tertiary Color

2024/09 Mulberry – FW24

#2024 #Campaign #Communication Concept #Display w/ Single Product #Tertiary Color #Yellow-Orange

2024/09 Dior Joaillerie

#2024 #Brand Concept #Heritage #Tertiary Color #Yellow-Orange

2024/09 Dior – Miss Dior

#2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #FW24 #Product Concept #Product Detail #Tertiary Color #Yellow-Orange

2024/09 FENDI – FW24

#2024 #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Design #Tertiary Color #Yellow-Green

2024/06 Off-White™ – “Be Right Back”

#06 June #Brand Concept #Brand Logo #Display w/ Single Category #PF24 #Product Concept #Product Detail #Retail Concept #Retail Design #Tertiary Color #Yellow-Orange

2024/05 FENDI – FENDI Summer

#05 May #Display w/ Multiple Categories #Product Concept #Product Pattern #SS24 #Tertiary Color #Yellow-Orange

2024/05 Diesel

#05 May #Tertiary Color #Yellow-Orange

2024/05 Ginori 1735 – Diva

#04 April #05 May #2024 #Blue #Brand Concept #Brand Logo #Pink #Primary Color #Product Color #Product Concept #Red #Tertiary Color #Yellow #Yellow-Green

2024/04 Roberto Cavalli – Ray of Gold

#04 April #Display w/ Multiple Categories #Event Concept #Fuorisalone #FW23 #Industry Event #Milan Design Week #Product Concept #Product Information #Retail Concept #Retail Design #Tertiary Color #Yellow-Orange

2024/04 Dsquared2 – SS24

#04 April #Display w/ Multiple Categories #Display w/ Single Product #Gold #Metallics #Product Concept #Product Detail #Retail Concept #Retail Design #SS24 #Tertiary Color #Yellow-Orange

2024/04 Gucci – Design Ancora

#04 April #Event Concept #Fuorisalone #Industry Event #Milan Design Week #SS24 #Tertiary Color #Yellow-Green

2024/03 Louis Vuitton – SS24

#03 March #04 April #Red-Orange #SS24 #Tertiary Color

2024/01 Prada – SS24

#01 January #Brand Concept #Brand Logo #Display w/ Multiple Categories #SS24 #Tertiary Color #Yellow-Green

2023/11 Hermès – Distributore Automatico di Sogni su Misura

#11 November #Accademia di Belle Arte di Brera #Blue #Blue-Green #Display w/ Multiple Categories #Primary Color #Secondary Color #Tertiary Color #Violet

2023/09 Roger Vivier – FW23

#Blue-Violet #Communication Concept #Display w/ Multiple Categories #FW23 #Press Day #Tertiary Color

2023/06 Doucal’s – 50 Years

#06 June #Brand Concept #Brand Logo #Communication Concept #Display w/ Single Product #Heritage #Monochromatic Scheme #Product Concept #Product Detail #Social Media #Tertiary Color #Yellow-Orange

2023/06 Michael Kors – SS23

#06 June #Blue-Green #Display w/ Multiple Categories #Display w/ Single Product #Product Concept #Product Detail #SS23 #Tertiary Color

2023/05 Burberry

#05 May #Monochromatic Scheme #SS23 #Tertiary Color #Yellow-Orange

2023/05 JW Anderson – New Opening

#05 May #Display w/ Multiple Products #Display w/ Single Product #FW22 #Monochromatic Scheme #Red-Orange #Retail Concept #Retail Design #SS23 #Tertiary Color

2023/04 Vivienne Westwood – Born To Rewild

#04 April #2023 #Brand Concept #Brand Values #Display w/ Multiple Categories #Green #Secondary Color #SS23 #Tertiary Color #Yellow-Orange

2022/05 Marina Fossati – Illy (FuoriOrticola by Peter Hamer)

#05 May #concept by i see windows #Event Concept #FuoriOrticola #Industry Event #Pink #Primary Color #Red #Secondary Color #Split-Complementary Scheme #SS22 #Tertiary Color #Violet #Yellow-Green

2022/02 Chanel – RST22

#02 February #Achromatic Scheme #Black #Black & White #Blue-Green #Monochromatic Scheme #Product Concept #Product Detail #Red-Orange #SS22 #Tertiary Color #Yellow-Orange

2019/12 Tiffany & Co. – Tiffany & Love

#12 December #2019 #Blue-Green #Brand Color #Brand Concept #Celebration #Christmas #Event Concept #Packaging #Tertiary Color

2019/12 Dolce & Gabbana – FW19 (Men)

#03 March #06 June #12 December #2019 #Blue #Brand Concept #Brand Logo #Celebration #Christmas #Event Concept #FW19 #Gold #Green #Heritage #Metallics #Primary Color #Product Concept #Product Detail #Red #Secondary Color #Tertiary Color #Yellow-Green

2019/09 Gucci – Mémoire d’une Odeur

#2019 #Blue-Green #Campaign #Communication Concept #Product Color #Product Concept #Product Detail #Tertiary Color

2018/12 La Perla – Sartoria

#12 December #2018 #Blue #Blue-Green #Celebration #Christmas #Customization Service #Event Concept #Gold #Primary Color #Retail Concept #Tertiary Color #Yellow

2018/10 Levi’s – Justin Timberlake – Fresh Leaves –

#10 October #Campaign #Communication Concept #FW18 #Tertiary Color #Yellow-Orange

2018/10 Michael Kors – Laidback Luxe FW18 (Rinascente)

#10 October #Black & White #Blue-Green #Brand Concept #Campaign #Communication Concept #Display w/ No Product #FW18 #Heritage #Orange #Pink #Primary Color #Red #Secondary Color #Tertiary Color #White

2018/09 Vivienne Westwood – Don’t Get Killed

#2018 #Tertiary Color #Yellow-Green

2018/06 Dolce & Gabbana – Dolce Garden

#03 March #06 June #08 August #2018 #Black & White #Communication Concept #Display w/ No Product #Fashion Show #FW18 #Gold #Green #Metallics #Orange #PF18 #Pink #Primary Color #Product Concept #Product Detail #Product Pattern #Red #Red-Violet #Secondary Color #SS18 #Tertiary Color #White #Yellow-Green

2018/08 Michael Kors Collection – FW18

#08 August #Blue #Communication Concept #Fashion Show #FW18 #Primary Color #Red #Retail Concept #Retail Design #Tertiary Color #Yellow #Yellow-Orange

2018/07 Love Moschino – SALE

#07 July #Brand Concept #Brand Logo #Display w/ No Product #Primary Color #Product Concept #Product Detail #Product Price #Red #SS18 #Tertiary Color #Yellow #Yellow-Green

2018/07 Delvaux – New Opening

#07 July #2018 #Black & White #Campaign #Communication Concept #Gray #Retail Concept #Retail Design #SS18 #Tertiary Color #White #Yellow-Orange

2018/06 Just Cavalli – PF18

#06 June #2018 #Communication Concept #Look Book #Red-Orange #Tertiary Color

2018/06 Michael Kors – SS18

#06 June #Blue-Violet #Green #Primary Color #Product Color #Product Concept #Red #Secondary Color #SS18 #Tertiary Color

2018/06 MooRER – SS18

#06 June #2018 #Primary Color #Tertiary Color #Yellow #Yellow-Green

2018/06 Salvatore Ferragamo – Eyewear

#06 June #Brand Concept #Brand Logo #Product Color #Product Concept #SS18 #Tertiary Color #Yellow-Orange

2018/06 Chanel – Collection Métiers d’Art Paris / Hamburg

#06 June #Achromatic Scheme #Blue-Green #Orange #PF18 #Secondary Color #Tertiary Color

2018/06 Dolce & Gabbana – Devotion Bag

#03 March #06 June #2018 #Blue-Violet #Brand Concept #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #Fashion Show #FW18 #Gold #Heritage #Metallics #PF18 #Product Concept #Product Pattern #Red-Violet #SS23 #Tertiary Color

2018/06 Salvatore Ferragamo – FW18

#06 June #FW18 #Primary Color #Red #Secondary Color #Tertiary Color #Violet #Yellow #Yellow-Green

2018/06 Furla – Introducing Furla Mughetto

#06 June #12 December #Blue #Brand Concept #Celebration #Christmas #Event Concept #FW19 #Gold #Heritage #Metallics #PF18 #Primary Color #Product Concept #Product Detail #Red #Tertiary Color #Yellow-Green

2018/05 Chanel – SS18

#05 May #Black & White #Blue-Violet #SS18 #Tertiary Color #White

2018/05 Hermès X Markus Hofer

#05 May #2018 #Blue #Green #Pink #Primary Color #Red #Secondary Color #Tertiary Color #Yellow-Orange

2018/05 Dolce & Gabbana – SS18 (Shoes & Bags)

#05 May #2018 #Multi-Color #SS18 #Tertiary Color #Yellow-Orange

2018/05 Dolce & Gabbana – SS18 (Men)

#05 May #2018 #Blue #Green #Multi-Color #Primary Color #Red #Secondary Color #Tertiary Color #Yellow-Green

2018/05 Dolce & Gabbana – Cactus (#DGFamily)

#05 May #Brand Concept #Green #Heritage #Secondary Color #SS18 #Tertiary Color #Yellow-Green

2018/04 La Perla – #La Perla Home Collection @ Fuorisalone

#04 April #2018 #Blue #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Orange #Primary Color #Red-Violet #Secondary Color #Tertiary Color #Yellow

2018/04 Dolce & Gabbana – SMEG (Shoes & Bags)

#04 April #2018 #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Primary Color #Red #Red-Orange #Tertiary Color

2018/04 Michael Kors – The Next Wave SS18

#04 April #Blue-Green #Campaign #Communication Concept #SS18 #Tertiary Color

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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