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2025/12 Ginori 1735

#12 December #Primary Color #Product Concept #Product Shape #Retail Concept #Retail Design #Yellow

2025/12 Diptyque – Sapin

#12 December #2025 #Display w/ Single Product #Gold #Green #Metallics #Product Concept #Product Detail #Product Shape #Secondary Color

2025/12 Marina Fossati – Doughnuts

#12 December #2025 #concept by i see windows #Creative Concept #Display w/ Multiple Products #Pink #Primary Color #Red

2025/11 Prada – Prada Holiday 2025

#11 November #12 December #Black & White #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Display w/ Multiple Products #Event Concept #White

2024/12 Wolford – Wish It With Wolford

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2024/12 Bulgari

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2024/11 Bialetti – Dolce & Gabbana

#11 November #12 December #2024 #Blue #Display w/ Single Product #Primary Color #Product Concept #Product Pattern #Product Shape

2024/11 Chanel Beauty – Chanel Winter Tale

#12 December #2024 #Black & White #Brand Concept #Brand Logo #Display w/ No Product #Gold #Metallics #Packaging #Product Concept #Product Detail

2024/11 Marina Fossati – Buon Natale a tutti belli e brutti

#12 December #2024 #Celebration #Christmas #concept by i see windows #Display w/ Multiple Products #Event Concept #Gold #Metallics

2023/12 Peuterey

#12 December #2023 #Black & White #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW23

2023/12 Liviana Conti – Textiles Are a Way to Tell a Story, Ours

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2023/12 Genny – FW23

#01 January #12 December #Brand Concept #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #FW23 #Packaging #Primary Color #Red

2023/12 JW Anderson – Happy Hols

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2023/12 Marina Fossati – Christmas Shopping

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2023/11 Chanel – RST24 (New Opening)

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2022/12 Collini – FW21

#12 December #2021 #Brand Color #Brand Concept #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW21

2022/12 Balenciaga

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2022/12 Berluti – Live Iconic

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2022/12 Acqua di Parma – Holiday Collection

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2022/12 Jimmy Choo – Snow Capsule

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2022/12 Tod’s – Tod’s Holidays

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2022/12 Jimmy Choo – Timberland X Jimmy Choo

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2022/12 Vivienne Westwood – FW22

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2022/12 Prada – Holiday 22

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2022/12 Akris – Winter Cruise 23

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2022/12 Versace – RST23

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2022/12 Stella McCartney – NARA X STELLA 2.0

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2022/12 Balmain – RST23

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2022/12 Brioni – Celebrating In Style

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2022/12 Ermanno Scervino – PF22

#12 December #2022 #Celebration #Christmas #Display w/ Multiple Categories #Event Concept

2022/12 Fabiana Filipi – Sparkle Magic

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2022/12 Salvatore Ferragamo – FW22

#12 December #Brand Color #Brand Concept #FW22 #Primary Color #Product Concept #Product Detail #Red

2022/12 Genny – FW22

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2022/12 FENDI – RST23

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2022/12 Moschino – RST23

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2022/12 Michael Kors Collection – FW22

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2022/12 Fay

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2022/12 Elie Saab – FW22

#12 December #2022 #Display w/ Multiple Categories #FW22

2022/12 Marina Fossati – Brilla Brilla la Regina, Brilla

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2021/12 Vivienne Westwood – Happy New Year

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2021/12 Salvatore Ferragamo – Holiday

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2021/12 HOGAN – HOGAN Holidays

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2021/12 Loro Piana

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2021/12 Loro Piana – Pop-Up

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2021/12 Philipp Plein – FW21

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2021/12 Collini – FW21

#12 December

2021/12 N21 – N21 X 7 for all Mankind

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2021/12 Genny – SS22

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2021/12 Fay – FW21

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2021/12 Canada Goose – Condivide Il Calore

#12 December #2021 #Celebration #Christmas #Event Concept

2021/12 Tiffany & Co.

#12 December #2021 #Celebration #Christmas #Event Concept

2021/12 Akris – RST22

#12 December #2022 #Brand Concept #Celebration #Christmas #Event Concept #Packaging #Product Concept #Product Pattern #Retail Concept #Retail Design

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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