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2025/11 Prada – Prada Holiday 2025

#11 November #12 December #Black & White #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Display w/ Multiple Products #Event Concept #White

2024/11 Bialetti – Dolce & Gabbana

#11 November #12 December #2024 #Blue #Display w/ Single Product #Primary Color #Product Concept #Product Pattern #Product Shape

2024/11 Lanvin

#11 November #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Gold #Metallics

2024/11 Giorgio Armani – FW24

#11 November #Campaign #Communication Concept #Display w/ Multiple Products #FW24

2024/11 Palm Angels – FW24

#11 November #2024 #Blue #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #FW24 #Primary Color

2024/11 Miu Miu – Holiday

#11 November #2024 #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #Green #Primary Color #Red #Secondary Color

2024/11 Hermés – Une journée de fête à la sellerie

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24 #Retail Concept #Retail Design

2024/11 Ermanno Scervino – FW24

#11 November #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #FW24

2024/11 Givenchy – RST25

#11 November #2024 #Celebration #Christmas #Display w/ Multiple Categories #Display w/ Multiple Products #Event Concept #RST25

2024/11 Tod’s – FW24

#11 November #2024 #Brand Concept #Celebration #Christmas #Event Concept #FW24 #Packaging

2024/11 Gucci – Gucci Gift

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Campaign #Communication Concept #Primary Color #Product Concept #Product Detail #Red

2024/11 Jimmy Choo

#11 November #2024 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24 #Metallics #Silver

2024/11 Dior – Cruise 25

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #Product Concept #Product Pattern #RST25

2024/11 Dior Men – Spring 25

#11 November #2024 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #SS25

2024/11 Moncler

#11 November #2024

2024/11 Vivienne Westwood – DOnATE

#01 January #11 November #2024 #2025 #Brand Concept #Brand Values #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24

2024/11 Etro – Paisley Holidays

#11 November #2024 #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #Product Concept #Product Detail #Retail Concept #Retail Take-Over

2023/11 Miu Miu – Holiday

#11 November #Black & White #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #Metallics #Silver #White

2023/11 Moschino – Moschino Gifts

#11 November #Display w/ Multiple Categories #FW23 #Gold #Metallics #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design

2023/11 Etro – Holiday Collection

#11 November #Brand Color #Brand Concept #Celebration #Christmas #Event Concept #FW23 #Product Concept #Product Pattern

2023/11 Celine

#11 November #Campaign #Celebration #Christmas #Communication Concept #Display w/ No Product #Event Concept

2023/11 Dolce & Gabbana – Gifts

#11 November #Celebration #Christmas #Display w/ Multiple Products #Display w/ Single Product #Event Concept #FW23 #Metallics #Product Concept #Product Detail #Silver

2023/11 Chanel – RST24

#11 November #Communication Concept #Display w/ Multiple Categories #Fashion Show #Product Concept #Product Detail #RST24

2023/11 Chanel – RST24 (New Opening)

#11 November #12 December #Brand Concept #Brand Logo #Display w/ Single Category #Product Concept #Product Shape #RST24

2023/11 Hermès – L’ecurie dans le bois

#11 November #Celebration #Christmas #Event Concept #FW23

2023/11 FENDI

#11 November

2023/11 Valentino – Paris, a Night’s Tale

#11 November

2023/11 Chanel – FW23

#11 November #Black & White #Brand Concept #Brand Logo #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW23 #Product Concept #Product Detail

2023/11 Burberry – FW23 (New Retail Concept)

#11 November #Blue #Brand Color #Brand Concept #Display w/ Multiple Categories #Display w/ Single Category #FW23 #Primary Color

2023/11 Michael Kors – FW23

#11 November #Display w/ Multiple Categories #FW23 #Gold #Metallics #Product Concept #Product Detail

2023/11 FENDI – RST24

#11 November #Display w/ Multiple Categories #RST24

2023/11 Burberry – FW23

#11 November #Display w/ Single Product #FW23 #Primary Color #Product Concept #Product Pattern #Red

2023/11 rabanne for H&M

#11 November #Display w/ Multiple Categories #FW23 #Metallics #Product Concept #Product Detail #Silver

2023/11 Swatch – The Simpsons

#11 November #Display w/ Single Product #Pink #Primary Color #Product Concept #Product Detail #Red

2023/11 Blancpain X Swatch

#11 November #Blue #Display w/ Multiple Products #Primary Color

2023/11 Dior Joaillerie

#11 November #Brand Concept #Brand Logo #Celebration #Christmas #Event Concept #Heritage

2023/11 Swarovski X Skims

#11 November #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #FW23 #Metallics #Retail Concept #Retail Design #Silver

2023/11 Prada – Prada Holiday

#11 November #Brand Color #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #FW23 #Retail Concept #Retail Design

2023/11 Hermès – Distributore Automatico di Sogni su Misura

#11 November #Accademia di Belle Arte di Brera #Blue #Blue-Green #Display w/ Multiple Categories #Primary Color #Secondary Color #Tertiary Color #Violet

2023/11 Moncler x Palm Angels

#11 November #Black & White #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW23 #White

2023/11 Max Mara – FW23

#11 November #Brand Concept #Brown #Display w/ Multiple Categories #FW23 #Heritage #Orange #Secondary Color

2022/11 Prada – Holiday 22 (Campaign)

#11 November #2022 #Campaign #Communication Concept #Display w/ No Product #FW22

2022/11 Prada – Holiday 22

#11 November #2022 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Display w/ Multiple Products #Event Concept #FW22

2022/11 Ferragamo – SS23

#11 November #Black & White #Brand Concept #Brand Logo #Creative Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #SS22 #SS23 #White

2022/11 Dior Men – FW22

#11 November #Brand Concept #Brand Logo #Display w/ Multiple Categories #FW22 #Gold #Primary Color #Yellow

2022/11 Giorgio Armani Neve – FW22

#11 November #2022 #Creative Concept #Display w/ Multiple Categories #FW22

2022/11 Valentino – Toile Iconographe

#11 November #2022 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #FW22

2022/11 Roger Vivier – Magical Forest

#11 November #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product

2022/11 Dior – RST23

#11 November #Brand Concept #Brand Logo #Display w/ Multiple Categories #Product Concept #Product Pattern #RST23

2022/11 Polo Ralph Lauren – New Opening

#11 November #2022 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW22 #Packaging

2022/11 Balenciaga – RST23 (adidas)

#11 November #Brand Concept #Brand Logo #Display w/ Multiple Categories #Product Concept #Product Detail #RST23

2022/11 HOGAN – #GENH

#11 November #2022 #Display w/ Single Product #FW22 #Product Concept #Product Detail

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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