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2024/12 Wolford – Wish It With Wolford

#12 December #2024 #Black & White #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Products #Event Concept

2024/12 Bulgari

#12 December #2024 #Brand Concept #Brand Logo #Orange #Packaging #Product Concept #Product Detail #Secondary Color

2024/11 Bialetti – Dolce & Gabbana

#11 November #12 December #2024 #Blue #Display w/ Single Product #Primary Color #Product Concept #Product Pattern #Product Shape

2024/11 Chanel Beauty – Chanel Winter Tale

#12 December #2024 #Black & White #Brand Concept #Brand Logo #Display w/ No Product #Gold #Metallics #Packaging #Product Concept #Product Detail

2024/11 Marina Fossati – Buon Natale a tutti belli e brutti

#12 December #2024 #Celebration #Christmas #concept by i see windows #Display w/ Multiple Products #Event Concept #Gold #Metallics

2024/11 Miu Miu – Holiday

#11 November #2024 #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #Green #Primary Color #Red #Secondary Color

2024/11 Hermés – Une journée de fête à la sellerie

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24 #Retail Concept #Retail Design

2024/11 Ermanno Scervino – FW24

#11 November #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #FW24

2024/11 Givenchy – RST25

#11 November #2024 #Celebration #Christmas #Display w/ Multiple Categories #Display w/ Multiple Products #Event Concept #RST25

2024/11 Tod’s – FW24

#11 November #2024 #Brand Concept #Celebration #Christmas #Event Concept #FW24 #Packaging

2024/11 Palm Angels – FW24

#11 November #2024 #Blue #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #FW24 #Primary Color

2024/11 Gucci – Gucci Gift

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Campaign #Communication Concept #Primary Color #Product Concept #Product Detail #Red

2024/11 Dior – Cruise 25

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #Product Concept #Product Pattern #RST25

2024/11 Dior Men – Spring 25

#11 November #2024 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #SS25

2024/11 Moncler

#11 November #2024

2024/11 Vivienne Westwood – DOnATE

#01 January #11 November #2024 #2025 #Brand Concept #Brand Values #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24

2024/11 Etro – Paisley Holidays

#11 November #2024 #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #Product Concept #Product Detail #Retail Concept #Retail Take-Over

2024/11 Jimmy Choo

#11 November #2024 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW24 #Metallics #Silver

2024/10 Max Mara – The Max Mara Jacket Circle

#10 October #2024 #Brand Color #Brand Concept #Brand Values #Campaign #Communication Concept #FW24 #Heritage #Product Color #Product Concept #Product Manufacturing

2024/10 Dolce & Gabbana – FW24

#10 October #2024 #Black & White #Campaign #Communication Concept #FW24 #Retail Concept #Retail Design

2024/10 Prada – The Dinner Guests

#10 October #2024 #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Event Concept #FW24 #Primary Color #Red

2024/10 Valentino – Avant les Débuts

#10 October #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #RST25

2024/10 Hermés

#10 October #2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #FW24

2024/10 Dolce & Gabbana – Made to Measure

#10 October #2024 #Campaign #Communication Concept #FW24 #Product Concept #Product Detail #Product Information #Product Manufacturing

2024/10 Michael Kors Collection – FW24

#10 October #2024 #Communication Concept #Display w/ Multiple Categories #Fashion Show

2024/10 Moncler Genius – City of Genius

#10 October #2024 #Brand Color #Brand Concept #Brand Logo #Event Concept

2024/10 Genny – FW24

#10 October #2024 #Display w/ Multiple Products #FW24 #Pink #Primary Color #Red

2024/10 Gucci – FW24

#10 October #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW24

2024/10 Versace – FW24

#10 October #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #FW24 #Primary Color #Red

2024/10 Drumohr – Bespoke Experience

#10 October #2024 #Display w/ Multiple Categories #Personalized Service #Retail Concept

2024/10 Akris – FW24

#10 October #2024 #Display w/ Single Category #FW24 #Product Concept #Product Pattern #Retail Concept #Retail Design

2024/10 Sportmax – Klepsydra Capsule Collection

#10 October #2024 #Black & White #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Event

2024/10 Peuterey – Wool

#10 October #2024 #FW24 #Product Concept #Product Manufacturing

2024/10 Wolford – Etro X Wolford

#10 October #2024 #Campaign #Communication Concept #Display w/ Multiple Products #FW24

2024/10 Tod’s – FW24

#10 October #2024 #Display w/ Multiple Categories #Product Concept #Product Manufacturing

2024/10 Etro – FW24

#10 October #2024 #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW24

2024/09 Moncler – From Mountain to City

#2024 #Black & White #Display w/ Multiple Categories

2024/09 CH Carolina Herrera – FW24

#2024 #Display w/ Multiple Categories #Retail Concept #Retail Design

2024/09 Louis Vuitton – Voyage

#10 October #2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Multiple Products #Display w/ No Product #Display w/ Single Product #FW24 #Heritage #Orange #Secondary Color

2024/09 Burberry – FW24

#2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Product Color #Product Concept

2024/09 Mulberry – FW24

#2024 #Campaign #Communication Concept #Display w/ Single Product #Tertiary Color #Yellow-Orange

2024/09 Philipp Plein – FW24

#2024 #Black & White #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Design

2024/09 Gucci – Ancora 3 @ Hoepli

#2024 #Brand Color #Brand Concept #SS25

2024/09 Canada Goose – Snow Mantra

#2024 #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design

2024/09 Vivienne Westwood – PALACE Vivienne Westwood

#2024 #Brand Concept #Brand Logo #FW24 #Secondary Color #Violet

2024/09 Giorgio Armani – FW24

#2024 #Brand Color #Brand Concept #Display w/ Multiple Categories #FW24

2024/09 Marina Fossati – MF e i gioielli fantastici

#2024 #Brand Color #Brand Concept #Brand Logo #concept by i see windows #Display w/ Single Category #FW24 #Pink #Primary Color #Red

2024/09 Dior Joaillerie

#2024 #Brand Concept #Heritage #Tertiary Color #Yellow-Orange

2024/09 Prada – Now That We Are Here

#2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #FW24

2024/09 Berluti – FW24

#2024 #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Design

2024/09 Dior Men – FW24

#2024 #FW24

2024/09 Roger Vivier – FW24

#2024 #Display w/ Multiple Categories #FW24 #Product Color #Product Concept

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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