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2025/11 Prada – Prada Holiday 2025

#11 November #12 December #Black & White #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Display w/ Multiple Products #Event Concept #White

2025/08 Prada – FW25

#08 August #2025 #Black & White #Campaign #Communication Concept #Display w/ Multiple Categories #FW25 #White

2025/08 FENDI – Coming Soon

#08 August #2025 #Black & White #Brand Concept #Brand Logo #Display w/ No Product #Retail Concept #Retail Hoarding #White

2025/07 GIADA – PF25

#07 July #2025 #Black & White #Display w/ Multiple Categories #PF25 #Product Concept #Product Detail

2025/05 Dolce & Gabbana Beauty – Light Blue Summer Tour

#05 May #2025 #Black & White #Blue #Brand Concept #Brand Logo #Display w/ Multiple Products #Primary Color #Product Concept #Product Detail #White

2025/05 TOM FORD – Soleil

#05 May #2025 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Category #Product Concept #Product Detail #SS25 #White

2025/02 Prada – SS25

#01 January #02 February #2025 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #SS25 #White

2025/02 Moschino – Collezione 02

#02 February #2025 #Black & White #Brand Concept #Brand Logo #Retail Concept #Retail Design #SS25

2025/02 Chanel – SS25 Pre-Collection

#02 February #2025 #Black & White #Campaign #Communication Concept #Display w/ Multiple Categories #SS25

2025/02 Louis Vuitton X Murakami – Place Vendôme

#02 February #2025 #Black & White #Brand Concept #Brand Logo #Multi-Color #Product Concept #Product Detail #Product Pattern #White

2025/02 Guess at Mudec – The Creation of a Diva

#02 February #2025 #Black & White #Brand Concept #Heritage #Primary Color #Red

2025/01 Diesel – Underwear for Everyone

#01 January #2025 #Black & White #Brand Concept #Packaging #Primary Color #Red #White

2025/01 Louis Vuitton X Murakami

#01 January #2025 #Black & White #Display w/ Multiple Categories #Product Concept #Product Detail #Product Information #White

2025/01 Dior Men – Dior Kaws

#01 January #02 February #2025 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #Green #Pink #Primary Color #Product Concept #Product Detail #Red #Secondary Color #White

2024/12 Wolford – Wish It With Wolford

#12 December #2024 #Black & White #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Products #Event Concept

2024/11 Chanel Beauty – Chanel Winter Tale

#12 December #2024 #Black & White #Brand Concept #Brand Logo #Display w/ No Product #Gold #Metallics #Packaging #Product Concept #Product Detail

2024/10 Dolce & Gabbana – FW24

#10 October #2024 #Black & White #Campaign #Communication Concept #FW24 #Retail Concept #Retail Design

2024/10 Sportmax – Klepsydra Capsule Collection

#10 October #2024 #Black & White #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Event

2024/09 Philipp Plein – FW24

#2024 #Black & White #Display w/ Multiple Categories #FW24 #Retail Concept #Retail Design

2024/09 Moncler – From Mountain to City

#2024 #Black & White #Display w/ Multiple Categories

2024/09 Valentino – FW24

#2024 #Black & White #FW24 #Gold #Metallics #Retail Concept #Retail Design

2024/09 Genny – PF24

#2024 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #PF24

2024/09 Michael Kors Collection – FW24

#2024 #Black & White #Display w/ Multiple Categories #Display w/ Single Product #FW24 #Retail Concept #Retail Design

2024/09 Ermanno Scervino – FW24

#2024 #Black & White #Campaign #Communication Concept #Display w/ Multiple Categories #FW24

2024/09 Emporio Armani – FW24

#2024 #Black & White #FW24 #White

2024/06 Moschino – PF24

#06 June #Black & White #Display w/ Multiple Categories #PF24

2024/06 TOM FORD – SS24

#06 June #Black & White #Display w/ Multiple Categories #Retail Concept #Retail Design #SS24

2024/05 Prada – Gestures of Prada

#05 May #2024 #Black & White #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #SS24 #White

2024/05 Akris – SS24

#05 May #Black & White #Primary Color #Product Concept #Product Detail #Red #SS24 #White

2024/04 Dolce & Gabbana Casa

#04 April #2024 #Black #Black & White #Gold #Metallics #Retail Concept #Retail Design

2024/04 FENDI Casa

#04 April #Black & White #Brand Concept #Brand Logo #Retail Concept #Retail Design #White

2024/04 Thom Browne X Frette

#04 April #2024 #Black & White #Gray #Retail Concept #Retail Design #Salone del Mobile

2024/04 Prada – Tavola

#04 April #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Category #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Primary Color #Red #Retail Concept #Retail Design #SS24 #White

2024/03 Chanel – SS24

#03 March #05 May #Black & White #SS24 #White

2023/12 Peuterey

#12 December #2023 #Black & White #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW23

2023/11 Miu Miu – Holiday

#11 November #Black & White #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #Metallics #Silver #White

2023/11 Gucci – Gucci Gift

#Black & White #Display w/ Multiple Categories #FW23 #Metallics #Primary Color #Product Concept #Product Detail #Red #Silver #White

2023/11 Chanel – FW23

#11 November #Black & White #Brand Concept #Brand Logo #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW23 #Product Concept #Product Detail

2023/11 Moncler x Palm Angels

#11 November #Black & White #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW23 #White

2023/10 KHAITE at Joseph – FW23

#10 October #Black & White #Creative Concept #Display w/ Multiple Categories #FW23 #Monochromatic Scheme

2023/09 Valentino – Black Tie

#Black & White #Campaign #Communication Concept #Display w/ Multiple Categories #FW23 #Monochromatic Scheme #Retail Concept #Retail Design

2023/09 Akris – FW23

#Black & White #Brand Concept #Brand Logo #Display w/ No Product #Display w/ Single Category #FW23 #Product Concept #Product Pattern #Retail Concept #Retail Design

2023/09 Dolce & Gabbana – DNA

#Black & White #Campaign #Communication Concept #Display w/ No Product #Display w/ Single Product #PF23

2023/07 Prada – In Conversation with a Flower

#07 July #10 October #2023 #Black & White #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #FW23 #White

2023/06 Zara Man – Love and Pride

#06 June #Achromatic Scheme #Annual Event #Black & White #Event Concept #White

2023/06 Lardini – FW23

#06 June #Achromatic Scheme #Black #Black & White #FW23

2023/04 7 for all Mankind – Can You Fly?!

#04 April #Black & White #Display w/ Multiple Products #Display w/ No Product #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Orange #Product Concept #Product Detail #Product Information #Secondary Color #SS23 #White

2023/02 Genny – SS23

#02 February #Black & White #Display w/ Multiple Categories #Product Concept #Product Detail #SS23 #White

2023/01 Ferragamo – RST23

#01 January #Black & White #Creative Concept #Monochromatic Scheme #RST23 #White

2022/12 Michael Kors Collection – FW22

#12 December #Black #Black & White #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #Fashion Show #FW22 #Metallics #Silver

2022/11 Ferragamo – SS23

#11 November #Black & White #Brand Concept #Brand Logo #Creative Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #SS22 #SS23 #White

2022/10 Jil Sander – FW22

#10 October #2022 #Black & White #Communication Concept #Creative Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #Fashion Show #FW20 #FW22 #White

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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