i see windows, sapi de cv is a consulting, education, and research practice dedicated to scientific visual merchandising.
The work approaches visual merchandising as a system of signals, behaviors, and consequences, not as decoration, integrating research, teaching, and consultancy to support critical thinking, continuity, and responsible value creation in retail environments.
Founded in 2016. Directed by Peter Hamer.
MR. EYE AND THE SCIENCE OF VISUAL MERCHANDISING
A Comic About Seeing RETAIL and VM Differently
“Mr. Eye e la Scienza del Visual Merchandising,” tells the story of how display design becomes science.
Printed in Italian, this comic invites you to rethink what we really see in retail.