thinking retail, since 2016.
discover Peter Hamer’s scientific vision of retail through his retail journal, and the display archive.
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2025/01 Gucci – Endless Narratives
Discover Gucci’s “Endless Narratives” window concept, its art-fashion approach, and how it’s dividing opinions on brand relevance in 2025.
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2025/01 Moncler Grenoble – FW24
Moncler’s Grenoble FW24 window display: a sustainable, tech-driven design balancing bold visuals with innovative retail strategies.
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2025/01 Sportmax – RST25
Sportmax’s Resort 25 display with its red hue, clean design, and a bold yet elegant ensemble, proves that less is more.
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