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2025/12 Ginori 1735

#12 December #Primary Color #Product Concept #Product Shape #Retail Concept #Retail Design #Yellow

2025/12 Diptyque – Sapin

#12 December #2025 #Display w/ Single Product #Gold #Green #Metallics #Product Concept #Product Detail #Product Shape #Secondary Color

2025/08 Louis Vuitton X Murakami

#08 August #2025 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #Orange #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design #Secondary Color

2025/07 LOEWE – PF25

#07 July #2025 #Display w/ Multiple Products #PF25 #Product Concept #Product Detail

2025/07 GIADA – PF25

#07 July #2025 #Black & White #Display w/ Multiple Categories #PF25 #Product Concept #Product Detail

2025/06 Ginori 1735 – Il Viaggio di Nettuno

#06 June #07 July #2025 #Blue #Display w/ Multiple Products #Primary Color #Product Concept #Product Detail

2025/05 Dolce & Gabbana Beauty – Light Blue Summer Tour

#05 May #2025 #Black & White #Blue #Brand Concept #Brand Logo #Display w/ Multiple Products #Primary Color #Product Concept #Product Detail #White

2025/05 TOM FORD – Soleil

#05 May #2025 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Category #Product Concept #Product Detail #SS25 #White

2025/05 Lacoste @ Rinascente – L.12.12 Light Polo

#05 May #Display w/ Single Product #Orange #Product Concept #Product Detail #Secondary Color

2025/02 Etro – SS25

#02 February #2025 #Display w/ Multiple Categories #Orange #Product Concept #Product Pattern #Secondary Color #SS25

2025/02 Louis Vuitton – Faces

#02 February #05 May #2025 #Brand Concept #Brand Logo #Heritage #Product Concept #Product Manufacturing

2025/02 Diptyque – Amour Fou

#02 February #2025 #Display w/ Single Product #Pink #Primary Color #Product Concept #Product Detail #Red

2025/02 FENDI – 100 Years of Daring Craftmanship 1925-2025

#01 January #02 February #Brand Concept #Display w/ Multiple Products #Display w/ Single Product #Gold #Heritage #Metallics #Product Concept #Product Detail

2025/02 Louis Vuitton X Murakami – Place Vendôme

#02 February #2025 #Black & White #Brand Concept #Brand Logo #Multi-Color #Product Concept #Product Detail #Product Pattern #White

2025/02 Versace – Versace Medusa Biggie

#02 February #2025 #Brand Concept #Brand Logo #Display w/ Single Product #Pink #Primary Color #Product Concept #Product Detail #Red

2025/01 Delvaux – Magritte

#01 January #2025 #Blue #Display w/ Multiple Categories #Green #Pink #Primary Color #Product Color #Product Concept #Product Information #Red #Secondary Color

2025/01 Dior – Cruise 25

#01 January #02 February #2025 #Display w/ Multiple Categories #Display w/ Single Category #Multi-Color #Product Concept #Product Pattern #RST25

2025/01 Prada – RST25

#01 January #02 February #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Multiple Products #Product Concept #Product Detail #Retail Concept #Retail Design #RST25

2025/01 Louis Vuitton X Murakami

#01 January #2025 #Black & White #Display w/ Multiple Categories #Product Concept #Product Detail #Product Information #White

2025/01 Dior Men – Dior Kaws

#01 January #02 February #2025 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #Green #Pink #Primary Color #Product Concept #Product Detail #Red #Secondary Color #White

2025/01 Akris – Cruise 25

#01 January #2025 #Display w/ Multiple Categories #Display w/ Single Category #Product Concept #Product Detail #RST25

2025/01 Roberto Cavalli – Marbleous

#01 January #2025 #Display w/ Multiple Categories #FW24 #Gold #Metallics #Product Concept #Product Detail

2024/12 Bulgari

#12 December #2024 #Brand Concept #Brand Logo #Orange #Packaging #Product Concept #Product Detail #Secondary Color

2024/11 Bialetti – Dolce & Gabbana

#11 November #12 December #2024 #Blue #Display w/ Single Product #Primary Color #Product Concept #Product Pattern #Product Shape

2024/11 Chanel Beauty – Chanel Winter Tale

#12 December #2024 #Black & White #Brand Concept #Brand Logo #Display w/ No Product #Gold #Metallics #Packaging #Product Concept #Product Detail

2024/11 Gucci – Gucci Gift

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Campaign #Communication Concept #Primary Color #Product Concept #Product Detail #Red

2024/11 Dior – Cruise 25

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #Product Concept #Product Pattern #RST25

2024/11 Etro – Paisley Holidays

#11 November #2024 #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #Product Concept #Product Detail #Retail Concept #Retail Take-Over

2024/10 Max Mara – The Max Mara Jacket Circle

#10 October #2024 #Brand Color #Brand Concept #Brand Values #Campaign #Communication Concept #FW24 #Heritage #Product Color #Product Concept #Product Manufacturing

2024/10 Peuterey – Wool

#10 October #2024 #FW24 #Product Concept #Product Manufacturing

2024/10 Dolce & Gabbana – Made to Measure

#10 October #2024 #Campaign #Communication Concept #FW24 #Product Concept #Product Detail #Product Information #Product Manufacturing

2024/10 Akris – FW24

#10 October #2024 #Display w/ Single Category #FW24 #Product Concept #Product Pattern #Retail Concept #Retail Design

2024/10 Tod’s – FW24

#10 October #2024 #Display w/ Multiple Categories #Product Concept #Product Manufacturing

2024/09 Burberry – FW24

#2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Product Color #Product Concept

2024/09 Canada Goose – Snow Mantra

#2024 #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design

2024/09 Dior – Miss Dior

#2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #FW24 #Product Concept #Product Detail #Tertiary Color #Yellow-Orange

2024/09 Loro Piana – Loro Denim

#2024 #Blue #Brand Concept #Brand Logo #Primary Color #Product Concept #Product Manufacturing

2024/09 Roger Vivier – FW24

#2024 #Display w/ Multiple Categories #FW24 #Product Color #Product Concept

2024/09 Marni – Trunkaroo

#2024 #Blue #Display w/ Multiple Products #Gold #Metallics #Primary Color #Product Concept #Product Detail

2024/09 Giorgio Armani @ Rinascente – Sì Passione

#2024 #Campaign #Communication Concept #Primary Color #Product Concept #Product Detail #Product Shape #Red

2024/09 Ferragamo – FW24

#10 October #2024 #Display w/ Multiple Categories #FW24 #Product Concept #Product Detail

2024/09 Moschino – FW24

#2024 #Display w/ Multiple Categories #FW24 #Product Concept #Product Detail #Retail Concept #Retail Design

2024/06 Off-White™ – “Be Right Back”

#06 June #Brand Concept #Brand Logo #Display w/ Single Category #PF24 #Product Concept #Product Detail #Retail Concept #Retail Design #Tertiary Color #Yellow-Orange

2024/06 Gucci – FW24

#06 June #2024 #Brand Color #Brand Concept #Display w/ Multiple Categories #FW24 #Primary Color #Product Color #Product Concept #Red #Retail Concept #Retail Design

2024/06 Dior – Dioriviera

#06 June #Product Concept #Product Detail #SS24

2024/06 Miu Miu – Miu Miu L’Été

#06 June #Product Concept #Product Detail #SS24

2024/06 MSGM – SS24

#06 June #Display w/ Multiple Categories #Pink #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design #SS24

2024/06 Palm Angels

#06 June #2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #Primary Color #Product Concept #Product Detail #Yellow

2024/06 Giorgio Armani – La Prima Soft

#06 June #2024 #Display w/ Multiple Categories #Product Concept #Product Detail

2024/05 Etro – Etro Summer

#05 May #Campaign #Communication Concept #Display w/ Multiple Categories #Product Concept #Product Pattern #SS24

2024/05 Michael Kors – Introducing Michael Kors

#05 May #Campaign #Communication Concept #Product Concept #Product Shape #SS24

2024/05 Jimmy Choo – SS24

#05 May #Display w/ Multiple Categories #Product Color #Product Concept #Retail Concept #Retail Design #SS24

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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