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2025/02 Diesel – SS25

#02 February #2025 #Blue #Display w/ Multiple Categories #Primary Color #SS25

2025/02 Prada – SS25

#01 January #02 February #2025 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #SS25 #White

2025/02 Jil Sander – SS25

#02 February #2025 #Communication Concept #Fashion Show #SS25

2025/02 Louis Vuitton – Faces

#02 February #05 May #2025 #Brand Concept #Brand Logo #Heritage #Product Concept #Product Manufacturing

2025/02 Etro – SS25

#02 February #2025 #Display w/ Multiple Categories #Orange #Product Concept #Product Pattern #Secondary Color #SS25

2025/02 KHAITE at Antonia – SS25

#02 February #2025 #Retail Concept #Retail Design #SS25

2025/02 Moschino – Collezione 02

#02 February #2025 #Black & White #Brand Concept #Brand Logo #Retail Concept #Retail Design #SS25

2025/02 Marina Fossati – Stella Marina

#02 February #2025 #Brand Color #Brand Concept #concept by i see windows #Display w/ Multiple Categories #Pink #Primary Color #Red

2025/02 Moschino – RST25

#02 February #2025 #Communication Concept #Display w/ Multiple Categories #Fashion Show #RST25

2025/02 Louis Vuitton X Murakami – Place Vendôme

#02 February #2025 #Black & White #Brand Concept #Brand Logo #Multi-Color #Product Concept #Product Detail #Product Pattern #White

2025/02 Chanel – SS25 Pre-Collection

#02 February #2025 #Black & White #Campaign #Communication Concept #Display w/ Multiple Categories #SS25

2025/02 FENDI – 100 Years of Daring Craftmanship 1925-2025

#01 January #02 February #Brand Concept #Display w/ Multiple Products #Display w/ Single Product #Gold #Heritage #Metallics #Product Concept #Product Detail

2025/02 Versace – Versace Medusa Biggie

#02 February #2025 #Brand Concept #Brand Logo #Display w/ Single Product #Pink #Primary Color #Product Concept #Product Detail #Red

2025/02 Guess – Valentine’s Day

#02 February #2025 #Campaign #Communication Concept #Display w/ Multiple Categories #Primary Color #Red

2025/02 Guess at Mudec – The Creation of a Diva

#02 February #2025 #Black & White #Brand Concept #Heritage #Primary Color #Red

2025/01 Dior – Cruise 25

#01 January #02 February #2025 #Display w/ Multiple Categories #Display w/ Single Category #Multi-Color #Product Concept #Product Pattern #RST25

2025/01 Prada – RST25

#01 January #02 February #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Multiple Products #Product Concept #Product Detail #Retail Concept #Retail Design #RST25

2025/01 Dior Men – Dior Kaws

#01 January #02 February #2025 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #Green #Pink #Primary Color #Product Concept #Product Detail #Red #Secondary Color #White

2023/03 Prada – SS23

#02 February #03 March #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #SS23

2023/02 Diesel – SS23

#02 February #Brand Concept #Brand Logo #SS23

2023/02 Akris – 100 Years 5/5 Trapeziod

#02 February #2023

2023/02 Lardini – No Rain, No Flower

#02 February #2023 #Product Concept #Product Detail

2023/03 Burberry

#02 February #2023 #Brand Concept #Brand Logo #Display w/ No Product

2023/02 Roger Vivier – La Maison Vivier

#02 February #2023 #Communication Concept #Press Day #SS23

2023/02 Dior – SS23

#02 February #2023 #Product Concept #Product Detail #SS23

2023/02 Akris – SS23

#02 February #2023 #Product Concept #Product Detail #SS23

2023/02 MAX&Co. – &Co.llaboration with Duro Olowu

#02 February #2023 #Product Concept #Product Detail #Product Information

2023/02 BOYY – Temporary Store

#02 February #2023 #Retail Concept #Retail Design

2023/02 Max Mara – French Riviera

#02 February #Blue #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Primary Color #SS23

2023/02 Michael Kors Collection – SS23

#02 February #Communication Concept #Fashion Show #SS23

2023/02 Genny – SS23

#02 February #Black & White #Display w/ Multiple Categories #Product Concept #Product Detail #SS23 #White

2023/01 Miu Miu – Frame

#02 February #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #SS23

2023/02 United Colors of Benetton – SS23

#02 February #2023 #Retail Concept #Retail Design #SS23

2023/02 Marni – The Hermitcrab’s Wundershell

#02 February #03 March #Display w/ No Product #Product Concept #Product Detail #Retail Concept #Retail Take-Over #SS23

2023/02 Dior Men – SS23

#02 February #Communication Concept #Fashion Show #Product Concept #Product Detail #SS23

2023/02 Ferragamo – SS23

#02 February #Brand Color #Brand Concept #Communication Concept #Fashion Show #Primary Color #Product Color #Product Concept #Red #SS23

2023/02 PUCCI – RST23

#02 February #2023 #Retail Concept #Retail Design #RST23

2023/02 Etro – Etropía

#02 February #2023 #Product Concept #Product Detail #Retail Concept #Retail Design #SS23

2023/02 Alexander McQueen – SS23

#02 February #RST23

2023/02 Dsquared2 – Amore I Love You

#02 February #2023 #Campaign #Communication Concept #Display w/ No Product

2023/02 Off-White™ – SS23

#02 February #Blue #Brand Concept #Brand Logo #Display w/ No Product #Primary Color #SS23

2023/02 JW Anderson – Coming Soon 2/3

#02 February #2023 #Brand Concept #Brand Logo #Display w/ No Product #Retail Concept #Retail Hoarding

2023/02 Sergio Rossi – AREA X Sergio Rossi

#02 February #2023 #Campaign #Communication Concept #Product Color #Product Concept

2023/02 TOM FORD

#02 February #2023 #Display w/ Multiple Categories

2023/02 Wolford – Love

#02 February #2023 #Celebration #Event Concept #Pink #Primary Color #Red

2023/02 Palm Angels

#02 February #Brand Concept #Brand Logo #Display w/ No Product #SS23

2023/02 Burberry

#02 February #2023 #Retail Concept #Retail Design

2023/02 Marina Fossati – Magia!

#02 February #Brand Color #Brand Concept #Complementary Scheme #concept by i see windows #Green #Pink #Primary Color #Red #Secondary Color #SS23

2023/01 Philipp Plein – Aloha, Aloha

#01 January #02 February #2023 #Communication Concept #Look Book #Product Concept #Product Detail #RST23

2023/01 Michael Kors Collection – FW22

#01 January #02 February #Display w/ Multiple Categories #FW22 #Retail Concept #Retail Design

2022/02 Jacquemus 24/24

#02 February #2022 #Brand Concept #Brand Logo #Product Color #Product Concept

2022/03 Gucci – Gucci Love Parade

#02 February #03 March #2022 #Communication Concept #Display w/ No Product #Fashion Show

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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