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2025/08 Louis Vuitton X Murakami

#08 August #2025 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #Orange #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design #Secondary Color

2025/07 FENDI – #FendiSummer 2025

#07 July #2025 #Display w/ Multiple Products #Orange #Retail Concept #Retail Design #RST25 #Secondary Color

2025/05 Lacoste @ Rinascente – L.12.12 Light Polo

#05 May #Display w/ Single Product #Orange #Product Concept #Product Detail #Secondary Color

2025/02 Etro – SS25

#02 February #2025 #Display w/ Multiple Categories #Orange #Product Concept #Product Pattern #Secondary Color #SS25

2024/12 Bulgari

#12 December #2024 #Brand Concept #Brand Logo #Orange #Packaging #Product Concept #Product Detail #Secondary Color

2024/09 Louis Vuitton – Voyage

#10 October #2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Multiple Products #Display w/ No Product #Display w/ Single Product #FW24 #Heritage #Orange #Secondary Color

2024/06 Marina Fossati – Giovanna

#06 June #2024 #Brand Color #Brand Concept #Brand Logo #concept by i see windows #Display w/ Multiple Products #Green #Orange #Pink #Primary Color #Red #Secondary Color #SS24

2024/05 Emporio Armani – Temporary Store

#05 May #Orange #Secondary Color #SS24

2023/11 Max Mara – FW23

#11 November #Brand Concept #Brown #Display w/ Multiple Categories #FW23 #Heritage #Orange #Secondary Color

2023/09 Acqua di Parma – Zafferano

#Campaign #Communication Concept #Display w/ Single Product #Gold #Metallics #Orange #Secondary Color

2023/07 Santoni – Double Buckle

#07 July #Brand Color #Brand Concept #Display w/ Multiple Products #FW23 #Orange #Secondary Color

2023/06 Miu Miu – SS23

#06 June #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #Orange #Retail Concept #Retail Design #Secondary Color #SS23

2023/06 Hermès – Four Landscapes Plus One

#06 June #Brand Color #Brand Concept #Brand Values #Complementary Scheme #Display w/ Multiple Categories #Green #Orange #Secondary Color #SS23

2023/06 Santoni – Andrea

#06 June #Brand Color #Brand Concept #Campaign #Communication Concept #Display w/ Multiple Categories #FW23 #Orange #Product Concept #Product Detail #Product Features #Secondary Color

2023/04 7 for all Mankind – Can You Fly?!

#04 April #Black & White #Display w/ Multiple Products #Display w/ No Product #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Orange #Product Concept #Product Detail #Product Information #Secondary Color #SS23 #White

2022/07 Hermès – Birds Eye View

#07 July #2022 #Blue #Brand Concept #Brand Values #Orange #Primary Color #Secondary Color

2021/05 FENDI – FENDI Summer Vertigo

#05 May #Brand Color #Brand Concept #Brand Logo #Display w/ No Product #Orange #Primary Color #Secondary Color #SS21 #Yellow

2020/12 Hermès

#12 December #2020 #Brown #Celebration #Christmas #Event Concept #Green #Orange #Primary Color #Red #Secondary Color

2020/12 Chanel – RST21

#12 December #2021 #Achromatic Scheme #Black & White #Orange #Secondary Color #White

2020/09 Sportmax – PF20

#Brown #Gold #Metallics #Orange #PF20 #Product Color #Product Concept #Secondary Color

2020/01 Givenchy – RST20

#01 January #2020 #Celebration #Christmas #Event Concept #Orange #Secondary Color

2019/09 Vivienne Westwood – FW19

#2019 #Brown #Orange #Personalized Service #Primary Color #Red #Retail Concept #Secondary Color

2018/11 Louis Vuitton – Grace Coddington

#11 November #2019 #Brand Concept #Brand Logo #Brown #Orange #Product Concept #Product Detail #Secondary Color

2018/10 Michael Kors – Laidback Luxe FW18 (Rinascente)

#10 October #Black & White #Blue-Green #Brand Concept #Campaign #Communication Concept #Display w/ No Product #FW18 #Heritage #Orange #Pink #Primary Color #Red #Secondary Color #Tertiary Color #White

2018/09 Dior – Youthquake

#08 August #Achromatic Scheme #Blue #Communication Concept #Fashion Show #FW18 #Orange #Primary Color #Secondary Color

2018/06 Dolce & Gabbana – Dolce Garden

#03 March #06 June #08 August #2018 #Black & White #Communication Concept #Display w/ No Product #Fashion Show #FW18 #Gold #Green #Metallics #Orange #PF18 #Pink #Primary Color #Product Concept #Product Detail #Product Pattern #Red #Red-Violet #Secondary Color #SS18 #Tertiary Color #White #Yellow-Green

2018/08 Maison Margiela – PF18

#08 August #Blue #Orange #PF18 #Primary Color #Retail Concept #Retail Design #Secondary Color #Yellow

2018/07 Roberto Cavalli – PF18

#07 July #2018 #Blue #Orange #Primary Color #Secondary Color

2018/06 Vivienne Westwood – SS18

#06 June #2018 #Orange #Secondary Color

2018/06 Dolce & Gabbana – Latteria (#DGFamily)

#06 June #Black & White #Blue #Brand Concept #Gray #Heritage #Orange #PF18 #Primary Color #Secondary Color #White

2018/06 Chanel – Collection Métiers d’Art Paris / Hamburg

#06 June #Achromatic Scheme #Blue-Green #Orange #PF18 #Secondary Color #Tertiary Color

2018/04 Salvatore Ferragamo and Molteni&C

#04 April #Brown #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Orange #Secondary Color #SS18

2018/04 La Perla – #La Perla Home Collection @ Fuorisalone

#04 April #2018 #Blue #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Orange #Primary Color #Red-Violet #Secondary Color #Tertiary Color #Yellow

2018/04 Dolce & Gabbana – Pastificio G. Di Martino

#04 April #Orange #Primary Color #Red #Secondary Color #SS18

2018/03 Furla – #furlamagictales

#03 March #06 June #08 August #2018 #Blue-Violet #Brand Concept #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #Fashion Show #FW18 #Gold #Green #Heritage #Metallics #Orange #PF18 #Product Concept #Product Detail #Product Pattern #Red-Violet #Retail Concept #Retail Design #Secondary Color #SS18 #SS23 #Tertiary Color

2018/03 Salvatore Ferragamo – SS18

#03 March #2018 #Achromatic Scheme #Black & White #Blue #Green #Orange #Primary Color #Red #Secondary Color #White

2018/03 Dior – SS18

#03 March #Achromatic Scheme #Communication Concept #Fashion Show #Orange #Red-Violet #Secondary Color #SS18 #Tertiary Color

2018/02 Dolce & Gabbana – RST18 (Women)

#02 February #2018 #Green #Orange #Primary Color #Red-Orange #Secondary Color #Tertiary Color #Yellow #Yellow-Orange

2018/02 maje – Chinese New Year

#02 February #2018 #Brown #Celebration #Event Concept #Orange #Primary Color #Red #Secondary Color

2018/02 Dolce & Gabbana – RST18 (Men)

#02 February #2018 #Green #Orange #Primary Color #Red #Secondary Color #Tertiary Color #Yellow #Yellow-Orange

2018/02 Dolce & Gabbana – RST18 (#DGFamily)

#02 February #2018 #Brand Concept #Heritage #Orange #Secondary Color

2018/02 Dior – Dior Sauvage

#02 February #2018 #Blue #Brand Concept #Brand Logo #Orange #Primary Color #Secondary Color

2018/01 Louis Vuitton – New Tricks

#01 January #02 February #2018 #Blue #Brand Concept #Brand Logo #Celebration #Event Concept #Orange #Pink #Primary Color #Red #Secondary Color #SS18 #Violet

2018/01 Delsey

#01 January #2018 #Brown #Campaign #Communication Concept #Orange #Pink #Primary Color #Red #Secondary Color

2017/12 Santoni – FW17

#12 December #Brand Color #Brand Concept #FW17 #Monochromatic Scheme #Orange #Secondary Color

2017/12 Chanel – RST18

#12 December #2018 #Brown #Celebration #Christmas #Communication Concept #Event Concept #Fashion Show #Orange #Secondary Color

2017/11 Maison Margiela – FW17

#11 November #Brown #Celebration #Christmas #Event Concept #FW17 #Orange #Primary Color #Secondary Color #Yellow

2017/11 Vivienne Westwood Anglomania – Chaos

#11 November #2017 #Brand Concept #Brand Logo #Brown #Orange #Primary Color #Product Concept #Product Pattern #Red #Secondary Color

2017/10 Vivienne Westwood – FW17

#10 October #2017 #Brown #Orange #Primary Color #Red #Retail Concept #Retail Design #Secondary Color

2017/10 Louis Vuitton and Jeff Koons – Masters

#10 October #11 November #12 December #2017 #2018 #Blue #Brand Concept #Brand Logo #Celebration #Christmas #Event Concept #Orange #Primary Color #Product Concept #Product Detail #Secondary Color #Violet

2017/09 Louis Vuitton – Objets Nomades

#2017 #Brown #Green #Orange #Secondary Color

2017/06 Salvatore Ferragamo – Labirinto, 1930’s

#06 June #2017 #Achromatic Scheme #Blue #Brand Concept #FW17 #Heritage #Orange #Pink #Primary Color #Product Concept #Product Pattern #Red #Secondary Color

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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