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2025/08 Louis Vuitton X Murakami

#08 August #2025 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #Orange #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design #Secondary Color

2025/07 GCDS X Polly Pocket

#07 July #2025 #Display w/ Multiple Categories #Pink #Primary Color #Red #Secondary Color #SS25 #Violet

2025/03 Dior Joaillerie – Gem Dior by Isaac Monté

#03 March #2025 #Pink #Primary Color #Red

2025/02 Marina Fossati – Stella Marina

#02 February #2025 #Brand Color #Brand Concept #concept by i see windows #Display w/ Multiple Categories #Pink #Primary Color #Red

2025/02 Versace – Versace Medusa Biggie

#02 February #2025 #Brand Concept #Brand Logo #Display w/ Single Product #Pink #Primary Color #Product Concept #Product Detail #Red

2025/02 Guess – Valentine’s Day

#02 February #2025 #Campaign #Communication Concept #Display w/ Multiple Categories #Primary Color #Red

2025/02 Guess at Mudec – The Creation of a Diva

#02 February #2025 #Black & White #Brand Concept #Heritage #Primary Color #Red

2025/01 Damiani – San Valentino

#01 January #2025 #Primary Color #Red

2025/01 Diesel – Underwear for Everyone

#01 January #2025 #Black & White #Brand Concept #Packaging #Primary Color #Red #White

2025/01 Delvaux – Magritte

#01 January #2025 #Blue #Display w/ Multiple Categories #Green #Pink #Primary Color #Product Color #Product Concept #Product Information #Red #Secondary Color

2025/01 Moncler X Palm Angels

#01 January #2025 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #Pink #Primary Color #Red

2025/01 Sportmax – RST25

#01 January #2025 #Display w/ Multiple Categories #Primary Color #Red #RST25

2025/01 Dior Men – Dior Kaws

#01 January #02 February #2025 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #Green #Pink #Primary Color #Product Concept #Product Detail #Red #Secondary Color #White

2025/01 FENDI

#01 January #2025 #Brand Concept #Display w/ Multiple Products #Gold #Metallics #Packaging #Primary Color #Red #Yellow

2025/01 Jil Sander – Holidays

#01 January #2025 #Primary Color #Red

2025/01 Moncler Grenoble – FW24

#01 January #2025 #Display w/ Multiple Categories #FW24 #Primary Color #Red

2024/11 Miu Miu – Holiday

#11 November #2024 #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #Green #Primary Color #Red #Secondary Color

2024/11 Gucci – Gucci Gift

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Campaign #Communication Concept #Primary Color #Product Concept #Product Detail #Red

2024/10 Prada – The Dinner Guests

#10 October #2024 #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Event Concept #FW24 #Primary Color #Red

2024/10 Genny – FW24

#10 October #2024 #Display w/ Multiple Products #FW24 #Pink #Primary Color #Red

2024/10 Versace – FW24

#10 October #2024 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #FW24 #Primary Color #Red

2024/09 Canada Goose – Snow Mantra

#2024 #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design

2024/09 Marina Fossati – MF e i gioielli fantastici

#2024 #Brand Color #Brand Concept #Brand Logo #concept by i see windows #Display w/ Single Category #FW24 #Pink #Primary Color #Red

2024/09 Miu Miu – FW24 (Show)

#2024 #Display w/ Multiple Categories #FW24 #Primary Color #Red #Yellow

2024/09 Giorgio Armani @ Rinascente – Sì Passione

#2024 #Campaign #Communication Concept #Primary Color #Product Concept #Product Detail #Product Shape #Red

2024/06 Marina Fossati – Giovanna

#06 June #2024 #Brand Color #Brand Concept #Brand Logo #concept by i see windows #Display w/ Multiple Products #Green #Orange #Pink #Primary Color #Red #Secondary Color #SS24

2024/06 Gucci – FW24

#06 June #2024 #Brand Color #Brand Concept #Display w/ Multiple Categories #FW24 #Primary Color #Product Color #Product Concept #Red #Retail Concept #Retail Design

2024/06 MSGM – SS24

#06 June #Display w/ Multiple Categories #Pink #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design #SS24

2024/05 Atelier Emé – Valentina Ferragni

#05 May #Brand Concept #Brand Logo #Pink #Primary Color #Red #SS24

2024/05 Diesel – SS24

#05 May #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Multiple Products #Primary Color #Red #SS24

2024/05 Max Mara – Max Mara Circus

#05 May #Display w/ Multiple Categories #PF24 #Primary Color #Product Concept #Product Detail #Red

2024/05 Michael Kors Collection – SS24

#05 May #Communication Concept #Display w/ Multiple Categories #Fashion Show #Pink #Primary Color #Red #SS24

2024/05 Balmain – SS24

#05 May #Pink #Primary Color #Product Concept #Product Detail #Red #SS24

2024/05 Akris – SS24

#05 May #Black & White #Primary Color #Product Concept #Product Detail #Red #SS24 #White

2024/05 Valentino – PF24

#05 May #Brand Color #Brand Concept #Campaign #Communication Concept #PF24 #Primary Color #Red

2024/05 Ginori 1735 – Diva

#04 April #05 May #2024 #Blue #Brand Concept #Brand Logo #Pink #Primary Color #Product Color #Product Concept #Red #Tertiary Color #Yellow #Yellow-Green

2024/04 PINKO

#04 April #Display w/ Multiple Categories #Pink #Primary Color #Red

2024/04 Prada – Tavola

#04 April #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Category #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Primary Color #Red #Retail Concept #Retail Design #SS24 #White

2023/12 Liviana Conti – Textiles Are a Way to Tell a Story, Ours

#12 December #Brand Concept #Brand Values #Display w/ No Product #FW23 #Primary Color #Red

2023/12 Genny – FW23

#01 January #12 December #Brand Concept #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #FW23 #Packaging #Primary Color #Red

2023/12 Marina Fossati – Christmas Shopping

#12 December #Brand Concept #Celebration #Christmas #concept by i see windows #Event Concept #FW23 #Packaging #Pink #Primary Color #Red

2023/11 Moschino – Moschino Gifts

#11 November #Display w/ Multiple Categories #FW23 #Gold #Metallics #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design

2023/11 Gucci – Gucci Gift

#Black & White #Display w/ Multiple Categories #FW23 #Metallics #Primary Color #Product Concept #Product Detail #Red #Silver #White

2023/11 Burberry – FW23

#11 November #Display w/ Single Product #FW23 #Primary Color #Product Concept #Product Pattern #Red

2023/11 Swatch – The Simpsons

#11 November #Display w/ Single Product #Pink #Primary Color #Product Concept #Product Detail #Red

2023/10 Marina Fossati – #MF50

#10 October #2023 #Brand Color #Brand Concept #concept by i see windows #Display w/ Multiple Products #Heritage #Pink #Primary Color #Product Concept #Product Detail #Red

2023/09 Gucci – Ancora (Coming Soon)

#Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ No Product #Primary Color #Product Color #Product Concept #Red #Retail Concept #Retail Hoarding #SS24

2023/09 Versace – FW23

#FW23 #Gold #Metallics #Pink #Primary Color #Product Concept #Product Shape #Red

2023/06 Moschino – PF23

#06 June #Brand Concept #Brand Logo #PF23 #Primary Color #Red

2023/06 Roger Vivier

#06 June #Display w/ Multiple Categories #Pink #Primary Color #Product Color #Product Concept #Red #Yellow

2023/06 Diesel – PF23

#06 June #Brand Color #Brand Concept #Brand Logo #Display w/ Multiple Categories #Monochromatic Scheme #PF23 #Primary Color #Red

2023/05 Diesel X Durex

#05 May #Brand Concept #Brand Logo #Communication Concept #Fashion Show #Monochromatic Scheme #Primary Color #Red #SS23

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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