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2025/07 GCDS X Polly Pocket

#07 July #2025 #Display w/ Multiple Categories #Pink #Primary Color #Red #Secondary Color #SS25 #Violet

2025/07 Roberto Cavalli X Skims

#07 July #2025 #Brand Concept #Brand Logo #Display w/ Single Category #SS25

2025/05 Genny – New Opening

#05 May #2025 #Display w/ Multiple Categories #New Opening #Retail Concept #Retail Design #SS25

2025/05 Versace – SS25

#05 May #2025 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #Retail Concept #Retail Design #SS25

2025/05 TOM FORD – Soleil

#05 May #2025 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Category #Product Concept #Product Detail #SS25 #White

2025/04 Louis Vuitton – New Opening

#04 April #2025 #Brand Concept #Brand Logo #Display w/ Single Product #Event Concept #Local Reference #New Opening #SS25

2025/03 Dior Men – SS25

#03 March #2025 #SS25

2025/02 Diesel – SS25

#02 February #2025 #Blue #Display w/ Multiple Categories #Primary Color #SS25

2025/02 Etro – SS25

#02 February #2025 #Display w/ Multiple Categories #Orange #Product Concept #Product Pattern #Secondary Color #SS25

2025/02 Prada – SS25

#01 January #02 February #2025 #Black & White #Brand Concept #Brand Logo #Display w/ Multiple Categories #SS25 #White

2025/02 Jil Sander – SS25

#02 February #2025 #Communication Concept #Fashion Show #SS25

2025/02 Moschino – Collezione 02

#02 February #2025 #Black & White #Brand Concept #Brand Logo #Retail Concept #Retail Design #SS25

2025/02 KHAITE at Antonia – SS25

#02 February #2025 #Retail Concept #Retail Design #SS25

2025/02 Chanel – SS25 Pre-Collection

#02 February #2025 #Black & White #Campaign #Communication Concept #Display w/ Multiple Categories #SS25

2025/01 Philipp Plein

#01 January #2025 #Display w/ Multiple Categories #Retail Concept #Retail Design #RST25 #SS25

2025/01 Gucci – cub3d

#01 January #2025 #Display w/ Multiple Products #Retail Concept #Retail Take-Over #SS25 #Tertiary Color #Yellow-Green

2025/01 Moschino – Collezione 01

#01 January #2025 #Celebration #Christmas #Event Concept #RST25 #SS25

2025/01 Gucci – Endless Narratives

#01 January #2025 #Blue-Green #Brand Concept #Brand Values #Display w/ Multiple Categories #SS25 #Tertiary Color

2024/11 Dior Men – Spring 25

#11 November #2024 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #SS25

2024/09 Gucci – Ancora 3 @ Hoepli

#2024 #Brand Color #Brand Concept #SS25

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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