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2025/02 Etro – SS25

#02 February #2025 #Display w/ Multiple Categories #Orange #Product Concept #Product Pattern #Secondary Color #SS25

2025/02 Louis Vuitton X Murakami – Place Vendôme

#02 February #2025 #Black & White #Brand Concept #Brand Logo #Multi-Color #Product Concept #Product Detail #Product Pattern #White

2025/01 Dior – Cruise 25

#01 January #02 February #2025 #Display w/ Multiple Categories #Display w/ Single Category #Multi-Color #Product Concept #Product Pattern #RST25

2024/11 Bialetti – Dolce & Gabbana

#11 November #12 December #2024 #Blue #Display w/ Single Product #Primary Color #Product Concept #Product Pattern #Product Shape

2024/11 Dior – Cruise 25

#01 January #11 November #2024 #2025 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #Product Concept #Product Pattern #RST25

2024/10 Akris – FW24

#10 October #2024 #Display w/ Single Category #FW24 #Product Concept #Product Pattern #Retail Concept #Retail Design

2024/05 Etro – Etro Summer

#05 May #Campaign #Communication Concept #Display w/ Multiple Categories #Product Concept #Product Pattern #SS24

2024/05 FENDI – FENDI Summer

#05 May #Display w/ Multiple Categories #Product Concept #Product Pattern #SS24 #Tertiary Color #Yellow-Orange

2024/03 Givenchy – SS24

#03 March #2024 #Display w/ Multiple Categories #Display w/ Multiple Products #Product Concept #Product Pattern #Retail Concept #Retail Design #SS24

2023/11 Etro – Holiday Collection

#11 November #Brand Color #Brand Concept #Celebration #Christmas #Event Concept #FW23 #Product Concept #Product Pattern

2023/11 Burberry – FW23

#11 November #Display w/ Single Product #FW23 #Primary Color #Product Concept #Product Pattern #Red

2023/09 Akris – FW23

#Black & White #Brand Concept #Brand Logo #Display w/ No Product #Display w/ Single Category #FW23 #Product Concept #Product Pattern #Retail Concept #Retail Design

2023/07 Roberto Cavalli – Wild Leda

#07 July #Blue #Display w/ Multiple Categories #Monochromatic Scheme #Primary Color #Product Concept #Product Detail #Product Pattern #SS23

2023/07 Dolce & Gabbana Casa – Blu Mediterraneo

#07 July #Blue #Monochromatic Scheme #Primary Color #Product Concept #Product Pattern #Retail Concept #Retail Take-Over

2023/06 Paul & Shark – SS23

#06 June #Product Concept #Product Pattern #SS23

2023/05 Louis Vuitton – Yayoi Kusama

#05 May #Blue #Display w/ Multiple Categories #Primary Color #Product Concept #Product Detail #Product Pattern

2023/04 Marni – No Vacancy Inn

#04 April #Blue #Display w/ Multiple Categories #Primary Color #Product Concept #Product Pattern #SS23

2023/04 Missoni – Kartell Eleganza by Missoni

#2023 #Display w/ Single Product #Product Color #Product Concept #Product Detail #Product Pattern #Retail Concept #Retail Design #SS23

2023/04 BOSS – SS23

#2023 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Product Concept #Product Pattern #SS23

2023/01 BOSS – Be Your Own BOSS

#01 January #2023 #Campaign #Communication Concept #Display w/ Multiple Categories #Product Concept #Product Pattern #SS23

2022/12 Acqua di Parma – Holiday Collection

#12 December #2022 #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Products #Event Concept #Product Concept #Product Pattern

2022/11 Dior – RST23

#11 November #Brand Concept #Brand Logo #Display w/ Multiple Categories #Product Concept #Product Pattern #RST23

2022/09 Akris – FW22

#2022 #Display w/ Multiple Categories #Display w/ Single Category #Display w/ Single Product #FW22 #Product Concept #Product Pattern #Retail Concept #Retail Design

2022/09 Stella McCartney – FW22

#2022 #Display w/ Multiple Categories #FW22 #Product Color #Product Concept #Product Pattern

2022/08 Etro – The Magic Presence

#08 August #2022 #Product Concept #Product Pattern #Retail Concept #Retail Take-Over

2022/08 Missoni – Missoni Resort Club

#08 August #2022 #Display w/ Single Product #FW22 #Product Color #Product Concept #Product Pattern #Retail Concept #Retail Take-Over

2022/06 Etro – SS22

#06 June #2022 #Event Concept #Industry Event #Product Concept #Product Pattern #Retail Concept #Retail Take-Over #SS22

2022/04 Etro – Liquid Paisley

#04 April #2022 #Brand Concept #Brand Logo #Product Color #Product Concept #Product Pattern #Retail Concept #Retail Take-Over

2022/02 Missoni – SS22

#02 February #2022 #Product Concept #Product Pattern

2022/02 Akris – RST22

#02 February #2022 #Display w/ Multiple Categories #Display w/ Single Product #Product Concept #Product Pattern #Retail Concept #Retail Design

2022/02 Stella McCartney – RST22

#02 February #2022 #Product Concept #Product Pattern

2021/12 Genny – SS22

#12 December #FW21 #Product Concept #Product Pattern

2021/12 Akris – RST22

#12 December #2022 #Brand Concept #Celebration #Christmas #Event Concept #Packaging #Product Concept #Product Pattern #Retail Concept #Retail Design

2021/10 Etro – FW21

#10 October #2021 #Communication Concept #Fashion Show #Product Concept #Product Pattern

2021/07 Tod’s – Graffiti Collection

#07 July #2021 #Product Concept #Product Detail #Product Pattern

2021/07 Philipp Plein – New Baroque Mosaic

#07 July #2021 #Product Concept #Product Pattern

2021/02 Dior Men – SS21

#02 February #Product Concept #Product Pattern #SS21

2021/02 Dior – SS21

#02 February #Black & White #Product Concept #Product Pattern #SS21 #White

2021/01 Gucci and The North Face – #TheNorthFace x Gucci

#01 January #2021 #Brand Concept #Brand Logo #Display w/ No Product #Product Concept #Product Pattern

2020/12 Moschino and PALACE Skateboards – FW20 Capsule

#12 December #2020 #Brand Concept #Brand Logo #Product Concept #Product Detail #Product Pattern

2020/12 Philipp Plein – FW20

#12 December #2020 #Brand Concept #Brand Logo #Celebration #Christmas #Event Concept #Packaging #Product Concept #Product Pattern

2020/10 Louis Vuitton – 1854

#10 October #2020 #Brand Concept #Brand Logo #Product Concept #Product Pattern

2020/09 Philipp Plein – Teddy Plein

#2020 #Brand Concept #Brand Logo #Communication Concept #Press Day #Product Color #Product Concept #Product Detail #Product Pattern

2020/08 Jimmy Choo – PF20

#08 August #2020 #Brand Concept #Brand Logo #Product Concept #Product Pattern

2020/06 Calvin Klein – cK1 Everyone at annex Rinascente

#06 June #2020 #Brand Concept #Brand Logo #Campaign #Communication Concept #Heritage #Product Concept #Product Pattern

2020/05 Emilio Pucci – SS20

#05 May #2020 #Product Concept #Product Pattern

2020/05 Kenzo – #BackTogether with Kenzo*

#05 May #2020 #Product Concept #Product Pattern

2020/05 United Colors of Benetton – Dictionary of Positivity

#05 May #2020 #Brand Color #Brand Concept #Brand Logo #Display w/ No Product #Product Concept #Product Pattern

2020/02 Borbonese – SS20

#02 February #2020 #Product Concept #Product Pattern

2020/02 Miu Miu – SS20

#02 February #03 March #Campaign #Communication Concept #Pink #Primary Color #Product Concept #Product Detail #Product Pattern #Red #SS20 #Yellow

2020/02 Missoni – SS20

#02 February #2020 #Product Color #Product Concept #Product Pattern #Retail Concept #Retail Design

2020/02 Jimmy Choo – SS20

#02 February #2020 #Product Concept #Product Pattern

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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