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2022/11 Ferragamo – SS23

#11 November #Black & White #Brand Concept #Brand Logo #Creative Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #SS22 #SS23 #White

2022/09 Ferragamo – SS23

#Communication Concept #Creative Concept #Display w/ No Product #Display w/ Single Product #Fashion Show #SS22 #SS23

2022/09 Dolce & Gabbana – Ciao, Kim

#Communication Concept #Display w/ No Product #Fashion Show #SS22 #SS23

2022/07 Gucci – Temporary Store

#07 July #2022 #Brand Color #Brand Concept #Retail Concept #Retail Design #SS22

2022/06 Versace Eyewear – SS22

#06 June #2022 #Campaign #Communication Concept #Product Color #Product Concept #SS22

2022/06 Jimmy Choo – Re-Opening

#06 June #08 August #2022 #Retail Concept #Retail Design #SS22

2022/06 Etro – SS22

#06 June #2022 #Event Concept #Industry Event #Product Concept #Product Pattern #Retail Concept #Retail Take-Over #SS22

2022/06 Tommy Hilfiger – Tommy X Shawn

#06 June #2022 #Brand Color #Brand Concept #Brand Logo #Campaign #Communication Concept #SS22

2022/06 PUCCI – PF22

#06 June #2022 #Product Color #Product Concept #SS22

2022/05 Marina Fossati – Illy (FuoriOrticola by Peter Hamer)

#05 May #concept by i see windows #Event Concept #FuoriOrticola #Industry Event #Pink #Primary Color #Red #Secondary Color #Split-Complementary Scheme #SS22 #Tertiary Color #Violet #Yellow-Green

2022/04 Marina Fossati – PACE 2

#04 April #Brand Color #Brand Concept #concept by i see windows #SS22

2022/04 Moschino – SS22

#04 April #2022 #Brand Concept #Brand Logo #Product Concept #Product Shape #SS22

2022/04 Salvatore Ferragamo at Rinascente

#04 April #Creative Concept #Display w/ Multiple Categories #SS22

2022/06 Salvatore Ferragamo – SS22

#04 April #Brand Concept #Brand Logo #Display w/ Multiple Categories #Retail Concept #Retail Design #SS22

2022/04 Diesel – Diesel Library

#04 April #Brand Color #Brand Concept #Brand Logo #Display w/ Multiple Categories #SS22

2022/03 Diesel – SS22

#03 March #Brand Concept #Brand Logo #Campaign #Communication Concept #Primary Color #Red #SS22

2022/03 Michael Kors – SS22

#03 March #Brand Concept #Brand Logo #SS22

2022/03 Off-Whiteâ„¢ – SS22

#03 March #Retail Concept #Retail Design #SS22

2022/03 TOM FORD – SS22

#03 March #Retail Concept #Retail Design #SS22

2022/03 Jil Sander – SS22

#03 March #Display w/ Single Product #SS22

2022/02 Dolce & Gabbana – SS22

#02 February #Campaign #Communication Concept #SS22

2022/02 Givenchy – SS22

#02 February #Brand Concept #Brand Logo #Brand Values #Display w/ No Product #Retail Concept #Retail Design #SS22

2022/02 Genny – SS22

#02 February #Retail Concept #Retail Design #SS22

2022/02 Prada – In the Mood for Prada

#02 February #Blue #Campaign #Communication Concept #Display w/ Single Product #Pink #Primary Color #Red #SS22

2022/02 Dolce & Gabbana – SS22 (Men)

#02 February #Retail Concept #Retail Design #SS22

2022/02 Miu Miu – SS22

#02 February #Black & White #Brand Concept #Brand Logo #SS22 #White

2022/02 Dior – SS22

#02 February #2022 #Communication Concept #Fashion Show #Product Color #Product Concept #SS22

2022/02 Salvatore Ferragamo – SS22

#02 February #Product Color #Product Concept #SS22

2022/02 Dior Men – SS22

#02 February #Communication Concept #Fashion Show #SS22

2022/02 Jil Sander – RST22 (Women) / SS22 (Men)

#02 February #2022 #Black & White #Display w/ No Product #SS22 #White

2022/02 Balenciaga – SS22

#02 February #Black & White #Gray #SS22

2022/02 Marina Fossati – #loveislove

#03 March #Brand Color #Brand Concept #Brand Logo #Celebration #concept by i see windows #Event Concept #Pink #Primary Color #Red #SS22

2022/02 Chanel – RST22

#02 February #Achromatic Scheme #Black #Black & White #Blue-Green #Monochromatic Scheme #Product Concept #Product Detail #Red-Orange #SS22 #Tertiary Color #Yellow-Orange

2022/02 Michael Kors Collection – SS22

#02 February #Celebration #Communication Concept #Event Concept #Fashion Show #SS22

2022/02 Miu Miu – New Balance X Miu Miu

#02 February #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Single Product #SS22

2019/05 Elena MirĂ² – FuoriOrticola by Fiori Michela Pozzato

#05 May #2019 #Event Concept #FuoriOrticola #Industry Event #SS22

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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