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2023/05 JW Anderson – New Opening

#05 May #Display w/ Multiple Products #Display w/ Single Product #FW22 #Monochromatic Scheme #Red-Orange #Retail Concept #Retail Design #SS23 #Tertiary Color

2023/01 Michael Kors Collection – FW22

#01 January #02 February #Display w/ Multiple Categories #FW22 #Retail Concept #Retail Design

2022/12 Genny – FW22

#12 December #Brand Concept #Brand Logo #Display w/ Multiple Categories #FW22 #Primary Color #Red

2022/12 Michael Kors Collection – FW22

#12 December #Black #Black & White #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #Fashion Show #FW22 #Metallics #Silver

2022/12 Elie Saab – FW22

#12 December #2022 #Display w/ Multiple Categories #FW22

2022/12 Berluti – Live Iconic

#12 December #2022 #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW22

2022/12 Jimmy Choo – Snow Capsule

#12 December #2022 #Campaign #Communication Concept #Display w/ Multiple Categories #FW22

2022/12 Jimmy Choo – Timberland X Jimmy Choo

#12 December #2022 #FW22 #Product Concept #Product Information

2022/12 Prada – Holiday 22

#12 December #2022 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Display w/ Multiple Products #Event Concept #FW22 #Packaging

2022/12 Salvatore Ferragamo – FW22

#12 December #Brand Color #Brand Concept #FW22 #Primary Color #Product Concept #Product Detail #Red

2022/12 Tod’s – Tod’s Holidays

#12 December #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #FW22

2022/12 Vivienne Westwood – FW22

#12 December #2022 #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW22 #Green #Secondary Color

2022/12 Stella McCartney – NARA X STELLA 2.0

#12 December #2022 #Celebration #Christmas #Display w/ Multiple Categories #Display w/ Single Product #Event Concept #FW22

2022/12 Marina Fossati – Brilla Brilla la Regina, Brilla

#12 December #concept by i see windows #Creative Concept #Display w/ Multiple Categories #FW22

2022/11 Dior Men – FW22

#11 November #Brand Concept #Brand Logo #Display w/ Multiple Categories #FW22 #Gold #Primary Color #Yellow

2022/11 Giorgio Armani Neve – FW22

#11 November #2022 #Creative Concept #Display w/ Multiple Categories #FW22

2022/11 Valentino – Toile Iconographe

#11 November #2022 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #FW22

2022/11 Polo Ralph Lauren – New Opening

#11 November #2022 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW22 #Packaging

2022/11 HOGAN – #GENH

#11 November #2022 #Display w/ Single Product #FW22 #Product Concept #Product Detail

2022/11 IRO – New Opening

#11 November #2022 #Display w/ Multiple Categories #FW22 #Retail Concept #Retail Design

2022/11 Miu Miu – Holiday 22

#11 November #Creative Concept #Display w/ Multiple Products #Display w/ Single Product #FW22

2022/11 Prada – Holiday 22 (Campaign)

#11 November #2022 #Campaign #Communication Concept #Display w/ No Product #FW22

2022/11 Prada – Holiday 22

#11 November #2022 #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Display w/ Multiple Products #Event Concept #FW22

2022/10 Giorgio Armani – Giorgio by Carine

#10 October #2022 #Communication Concept #Display w/ Multiple Categories #FW22 #Look Book

2022/10 Akris – 100 Years

#10 October #2022 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #FW22 #Product Concept #Product Detail

2022/10 Chanel – FW22

#10 October #Display w/ Multiple Categories #Display w/ Single Category #FW22 #Product Color #Product Concept #Product Detail #Retail Concept #Retail Design

2022/10 Balenciaga – FW22

#10 October #Display w/ Multiple Categories #FW22 #Retail Concept #Retail Design

2022/10 Vivienne Westwood – FW22

#10 October #2022 #Brand Concept #Brand Logo #Display w/ Multiple Categories #FW22

2022/10 Moschino – FW22

#10 October #2022 #Display w/ Multiple Categories #FW22 #Retail Concept #Retail Design

2022/10 Jil Sander – FW22

#10 October #2022 #Black & White #Communication Concept #Creative Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #Fashion Show #FW20 #FW22 #White

2022/10 Balmain – Blaze Bag

#10 October #2022 #Display w/ Multiple Products #FW22 #Product Concept #Product Shape

2022/10 Genny – FW22

#10 October #Brand Concept #Brand Logo #Display w/ Multiple Categories #FW22

2022/09 Etro – FW22

#2022 #Display w/ Multiple Categories #FW22 #Product Concept #Product Detail #Retail Concept #Retail Take-Over

2022/09 Prada – Prada Stories FW22

#Brand Color #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #FW22 #Product Concept #Product Information

2022/09 Versace – FW22

#Brand Concept #Display w/ Multiple Categories #Display w/ Multiple Products #FW22 #Heritage

2022/09 Valentino – Pink PP Collection

#2022 #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Category #Display w/ Single Product #Fashion Show #FW22 #Pink #Primary Color #Product Color #Product Concept #Red #Retail Concept #Retail Take-Over

2022/09 Philipp Plein – Dark Romance

#2022 #Display w/ Multiple Categories #FW22 #Product Concept #Product Detail

2022/09 Ermanno Scervino – FW22

#2022 #Display w/ Multiple Categories #FW22 #Product Color #Product Concept

2022/09 Marina Fossati – La Regina del Cerchietto

#Brand Color #Brand Concept #Brand Logo #concept by i see windows #Display w/ Multiple Products #Event Concept #FW22 #Gold #Local Reference #Metallics

2022/09 Prada – FW22

#2022 #Campaign #Communication Concept #Display w/ No Product #FW22

2022/09 Salvatore Ferragamo – FW22

#Display w/ Multiple Categories #FW22 #Product Concept #Product Manufacturing

2022/09 Akris – FW22

#2022 #Display w/ Multiple Categories #Display w/ Single Category #Display w/ Single Product #FW22 #Product Concept #Product Pattern #Retail Concept #Retail Design

2022/09 Stella McCartney – FW22

#2022 #Display w/ Multiple Categories #FW22 #Product Color #Product Concept #Product Pattern

2022/09 Fabiana Filippi – TERRA

#2022 #Display w/ Multiple Categories #FW22 #Product Concept #Product Information

2022/09 Michael Kors Collection – FW22

#Communication Concept #Display w/ Multiple Categories #Fashion Show #FW22

2022/08 Fabiana Filippi – New Opening

#08 August #2022 #Display w/ Multiple Categories #FW22 #Retail Concept #Retail Design

2022/08 Miu Miu – FW22

#08 August #Blue #FW22 #Primary Color #Retail Concept #Retail Design

2022/08 Missoni – Missoni Resort Club

#08 August #2022 #Display w/ Single Product #FW22 #Product Color #Product Concept #Product Pattern #Retail Concept #Retail Take-Over

2022/08 Bulgari – Unexpected Wonders

#08 August #2022 #Campaign #Communication Concept #Display w/ Single Product #FW22

2022/08 Giuseppe Zanotti – FW22

#08 August #2022 #Display w/ Single Category #FW22

2022/07 Moschino – PF22 / FW22 (New Opening)

#08 August #2022 #Communication Concept #Fashion Show #FW22 #Retail Concept #Retail Design

2022/07 Dior – The Next Era

#07 July #08 August #Communication Concept #Fashion Show #FW22 #Primary Color #Red

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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