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2025/09 Hermès – Hermèstories

#2025 #Brand Concept #Heritage

2025/02 Louis Vuitton – Faces

#02 February #05 May #2025 #Brand Concept #Brand Logo #Heritage #Product Concept #Product Manufacturing

2025/02 FENDI – 100 Years of Daring Craftmanship 1925-2025

#01 January #02 February #Brand Concept #Display w/ Multiple Products #Display w/ Single Product #Gold #Heritage #Metallics #Product Concept #Product Detail

2025/02 Guess at Mudec – The Creation of a Diva

#02 February #2025 #Black & White #Brand Concept #Heritage #Primary Color #Red

2024/10 Max Mara – The Max Mara Jacket Circle

#10 October #2024 #Brand Color #Brand Concept #Brand Values #Campaign #Communication Concept #FW24 #Heritage #Product Color #Product Concept #Product Manufacturing

2024/09 Louis Vuitton – Voyage

#10 October #2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Multiple Products #Display w/ No Product #Display w/ Single Product #FW24 #Heritage #Orange #Secondary Color

2024/09 Dior Joaillerie

#2024 #Brand Concept #Heritage #Tertiary Color #Yellow-Orange

2024/09 Loro Piana – FW24

#2024 #Brand Concept #Display w/ Multiple Categories #FW24 #Heritage

2024/09 Ralph Lauren – FW24

#2024 #Brand Concept #Display w/ Multiple Categories #Heritage

2024/06 Dior Men – Stone Island Capsule Collection

#06 June #Brand Concept #Display w/ Multiple Categories #FW24 #Heritage

2024/06 Canali – 1934-2024

#06 June #2024 #Brand Concept #Heritage #New Opening

2024/05 Ferragamo – Ferragamo’s

#05 May #Brand Concept #Brand Logo #Heritage #PF24 #Product Concept #Product Detail

2024/04 Sportmax – Archive

#04 April #Brand Concept #Brand Logo #Heritage

2023/11 Dior Joaillerie

#11 November #Brand Concept #Brand Logo #Celebration #Christmas #Event Concept #Heritage

2023/11 Max Mara – FW23

#11 November #Brand Concept #Brown #Display w/ Multiple Categories #FW23 #Heritage #Orange #Secondary Color

2023/10 Marina Fossati – #MF50

#10 October #2023 #Brand Color #Brand Concept #concept by i see windows #Display w/ Multiple Products #Heritage #Pink #Primary Color #Product Concept #Product Detail #Red

2023/09 Moncler – RE/ICONS

#Brand Concept #Brand Logo #FW23 #Heritage #Product Concept #Product Detail

2023/07 Levi’s – 501 150th

#07 July #Blue #Brand Concept #Brand Logo #Display w/ No Product #Heritage #Primary Color #Product Concept #Product Detail

2023/06 Akris – 100 Years 1/5 Color

#06 June #Brand Concept #Heritage

2023/06 Doucal’s – 50 Years

#06 June #Brand Concept #Brand Logo #Communication Concept #Display w/ Single Product #Heritage #Monochromatic Scheme #Product Concept #Product Detail #Social Media #Tertiary Color #Yellow-Orange

2022/09 Versace – FW22

#Brand Concept #Display w/ Multiple Categories #Display w/ Multiple Products #FW22 #Heritage

2022/02 Tiffany & Co.

#02 February #2022 #Brand Concept #Celebration #Event Concept #Heritage

2021/12 Louis Vuitton – Hypnotic Monogram

#12 December #2022 #Brand Concept #Brand Logo #Celebration #Christmas #Event Concept #Heritage

2021/10 Louis Vuitton – Louis

#10 October #2021 #Brand Concept #Brand Logo #Display w/ No Product #Heritage

2021/10 Salvatore Ferragamo – Salvatore Shoemaker of Dreams

#10 October #2021 #Blue #Brand Concept #Brand Logo #Heritage #Primary Color #Product Concept #Product Detail

2021/10 Gucci – Gucci 100

#10 October #2021 #Brand Concept #Brand Logo #Heritage

2021/09 FLOS – 50th Anniversary Parentesi

#2021 #Brand Concept #Heritage #Product Color #Product Concept #Product Detail

2021/09 Michael Kors Collection – 40th Anniversary

#Brand Concept #FW21 #Heritage #Retail Concept #Retail Design

2021/08 Louis Vuitton – SS21

#08 August #2021 #Brand Concept #Brand Logo #Heritage

2021/07 FENDI – FW21

#07 July #2021 #Brand Concept #Heritage #Product Color #Product Concept #Product Detail

2021/07 Vivienne Westwood – Catwalk

#07 July #2021 #Brand Concept #Heritage #Product Concept #Product Detail

2021/07 Longchamp – Très Paris

#07 July #2021 #Brand Concept #Brand Logo #Heritage #Product Color #Product Concept #Retail Concept #Retail Design

2021/03 Furla

#03 March #08 August #Achromatic Scheme #Brand Concept #Event Concept #Heritage #Local Reference #PF20 #Retail Concept #Retail Design #SS21

2021/02 Coach 1941 – FW20

#02 February #2020 #Brand Concept #Heritage

2021/02 Dior Joaillerie

#02 February #2021 #Black & White #Brand Concept #Heritage #White

2021/02 FENDI – SS21

#02 February #2021 #Brand Concept #Campaign #Communication Concept #Heritage #Retail Concept #Retail Design

2020/12 Dolce & Gabbana – Buon Natale

#12 December #Brand Concept #Celebration #Christmas #Event Concept #FW20 #Heritage

2020/12 Coach 1941 – Snowglobe

#12 December #Brand Concept #Brand Logo #Celebration #Christmas #Customization Service #Event Concept #Heritage #Retail Concept

2020/12 Dolce & Gabbana – Presepe Leccese

#12 December #2021 #Brand Concept #Celebration #Christmas #Event Concept #Heritage

2020/12 Dolce & Gabbana – Presepe Siciliano

#12 December #2021 #Brand Concept #Celebration #Christmas #Event Concept #Heritage

2020/12 Dolce & Gabbana – FW20 (Salmoiraghi & Viganò)

#12 December #Brand Concept #FW20 #Heritage

2020/12 Dolce & Gabbana – Presepe Napoletano

#12 December #2020 #Brand Concept #Celebration #Christmas #Event Concept #FW20 #Heritage #Multi-Color

2020/11 Dolce & Gabbana – FW20 (Men)

#11 November #Brand Concept #FW20 #Heritage

2020/11 Dolce & Gabbana – FW20

#11 November #Brand Concept #FW20 #Heritage #Product Concept #Product Detail

2020/10 Louis Vuitton – Christmas 2020

#10 October #2020 #Brand Concept #Brand Logo #Heritage

2020/09 Urban Iki – Recycled to New

#2020 #Brand Concept #Heritage

2020/09 Coach 1941 – SS20

#2020 #Brand Concept #Brand Logo #Heritage

2020/09 Rinascente – Milano Moda Shoppable Project

#2020 #Brand Concept #Heritage #Product Concept #Product Manufacturing

2020/09 Trussardi – Trussardi Palace

#2020 #Brand Concept #Heritage

2020/09 Paul Smith – 50 Years of Paul Smith

#2020 #Brand Concept #Heritage

2020/08 Dolce & Gabbana – Uffici, Showroom e HQ

#03 March #08 August #Achromatic Scheme #Brand Concept #Event Concept #Heritage #Local Reference #PF20 #Retail Concept #Retail Design #SS21

2020/08 Dolce & Gabbana – SS20

#08 August #Brand Concept #Heritage #SS20

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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