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2026/05 Versace – La Vacanza

#2026 #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Heritage

2026/03 Louis Vuitton – 130 Years of Monogram

#03 March #04 April #2026 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Single Product #Heritage #Primary Color #Product Concept #Product Detail #Red #SS26

2026/03 Gucci – La Famiglia

#03 March #2026 #Black #Black & White #Brand Concept #Brown #Display w/ Multiple Categories #Display w/ Single Product #Heritage #Orange #Secondary Color #SS26

2026/02 Acqua di Parma – 110

#02 February #2026 #Brand Color #Brand Concept #Display w/ Single Category #Heritage #Product Color #Product Concept #Product Shape

2026/02 Roger Vivier – Maison Vivier

#02 February #03 March #2026 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Heritage #SS26

2025/09 Hermès – Hermèstories

#2025 #Brand Concept #Heritage

2025/02 Louis Vuitton – Faces

#02 February #05 May #2025 #Brand Concept #Brand Logo #Heritage #Product Concept #Product Manufacturing

2025/02 FENDI – 100 Years of Daring Craftmanship 1925-2025

#01 January #02 February #Brand Concept #Display w/ Multiple Products #Display w/ Single Product #Gold #Heritage #Metallics #Product Concept #Product Detail

2025/02 Guess at Mudec – The Creation of a Diva

#02 February #2025 #Black & White #Brand Concept #Heritage #Primary Color #Red

2024/10 Max Mara – The Max Mara Jacket Circle

#10 October #2024 #Brand Color #Brand Concept #Brand Values #Campaign #Communication Concept #FW24 #Heritage #Product Color #Product Concept #Product Manufacturing

2024/09 Louis Vuitton – Voyage

#10 October #2024 #Brand Concept #Brand Logo #Display w/ Multiple Categories #Display w/ Multiple Products #Display w/ No Product #Display w/ Single Product #FW24 #Heritage #Orange #Secondary Color

2024/09 Dior Joaillerie

#2024 #Brand Concept #Heritage #Tertiary Color #Yellow-Orange

2024/09 Loro Piana – FW24

#2024 #Brand Concept #Display w/ Multiple Categories #FW24 #Heritage

2024/09 Ralph Lauren – FW24

#2024 #Brand Concept #Display w/ Multiple Categories #Heritage

2024/06 Dior Men – Stone Island Capsule Collection

#06 June #Brand Concept #Display w/ Multiple Categories #FW24 #Heritage

2024/06 Canali – 1934-2024

#06 June #2024 #Brand Concept #Heritage #New Opening

2024/05 Ferragamo – Ferragamo’s

#05 May #Brand Concept #Brand Logo #Heritage #PF24 #Product Concept #Product Detail

2024/04 Sportmax – Archive

#04 April #Brand Concept #Brand Logo #Heritage

2023/11 Max Mara – FW23

#11 November #Brand Concept #Brown #Display w/ Multiple Categories #FW23 #Heritage #Orange #Secondary Color

2023/11 Dior Joaillerie

#11 November #Brand Concept #Brand Logo #Celebration #Christmas #Event Concept #Heritage

2023/10 Marina Fossati – #MF50

#10 October #2023 #Brand Color #Brand Concept #concept by i see windows #Display w/ Multiple Products #Heritage #Pink #Primary Color #Product Concept #Product Detail #Red

2023/09 Moncler – RE/ICONS

#Brand Concept #Brand Logo #FW23 #Heritage #Product Concept #Product Detail

2023/07 Levi’s – 501 150th

#07 July #Blue #Brand Concept #Brand Logo #Display w/ No Product #Heritage #Primary Color #Product Concept #Product Detail

2023/06 Akris – 100 Years 1/5 Color

#06 June #Brand Concept #Heritage

2023/06 Doucal’s – 50 Years

#06 June #Brand Concept #Brand Logo #Communication Concept #Display w/ Single Product #Heritage #Monochromatic Scheme #Product Concept #Product Detail #Social Media #Tertiary Color #Yellow-Orange

2022/09 Versace – FW22

#Brand Concept #Display w/ Multiple Categories #Display w/ Multiple Products #FW22 #Heritage

2022/02 Tiffany & Co.

#02 February #2022 #Brand Concept #Celebration #Event Concept #Heritage

2021/12 Louis Vuitton – Hypnotic Monogram

#12 December #2022 #Brand Concept #Brand Logo #Celebration #Christmas #Event Concept #Heritage

2021/10 Louis Vuitton – Louis

#10 October #2021 #Brand Concept #Brand Logo #Display w/ No Product #Heritage

2021/10 Salvatore Ferragamo – Salvatore Shoemaker of Dreams

#10 October #2021 #Blue #Brand Concept #Brand Logo #Heritage #Primary Color #Product Concept #Product Detail

2021/10 Gucci – Gucci 100

#10 October #2021 #Brand Concept #Brand Logo #Heritage

2021/09 FLOS – 50th Anniversary Parentesi

#2021 #Brand Concept #Heritage #Product Color #Product Concept #Product Detail

2021/09 Michael Kors Collection – 40th Anniversary

#Brand Concept #FW21 #Heritage #Retail Concept #Retail Design

2021/08 Louis Vuitton – SS21

#08 August #2021 #Brand Concept #Brand Logo #Heritage

2021/07 FENDI – FW21

#07 July #2021 #Brand Concept #Heritage #Product Color #Product Concept #Product Detail

2021/07 Longchamp – Très Paris

#07 July #2021 #Brand Concept #Brand Logo #Heritage #Product Color #Product Concept #Retail Concept #Retail Design

2021/07 Vivienne Westwood – Catwalk

#07 July #2021 #Brand Concept #Heritage #Product Concept #Product Detail

2021/03 Furla

#03 March #08 August #Achromatic Scheme #Brand Concept #Event Concept #Heritage #Local Reference #PF20 #Retail Concept #Retail Design #SS21

2021/02 Coach 1941 – FW20

#02 February #2020 #Brand Concept #Heritage

2021/02 Dior Joaillerie

#02 February #2021 #Black & White #Brand Concept #Heritage #White

2021/02 FENDI – SS21

#02 February #2021 #Brand Concept #Campaign #Communication Concept #Heritage #Retail Concept #Retail Design

2020/12 Dolce & Gabbana – Buon Natale

#12 December #Brand Concept #Celebration #Christmas #Event Concept #FW20 #Heritage

2020/12 Coach 1941 – Snowglobe

#12 December #Brand Concept #Brand Logo #Celebration #Christmas #Customization Service #Event Concept #Heritage #Retail Concept

2020/12 Dolce & Gabbana – Presepe Siciliano

#12 December #2021 #Brand Concept #Celebration #Christmas #Event Concept #Heritage

2020/12 Dolce & Gabbana – Presepe Leccese

#12 December #2021 #Brand Concept #Celebration #Christmas #Event Concept #Heritage

2020/12 Dolce & Gabbana – FW20 (Salmoiraghi & Viganò)

#12 December #Brand Concept #FW20 #Heritage

2020/12 Dolce & Gabbana – Presepe Napoletano

#12 December #2020 #Brand Concept #Celebration #Christmas #Event Concept #FW20 #Heritage #Multi-Color

2020/11 Dolce & Gabbana – FW20 (Men)

#11 November #Brand Concept #FW20 #Heritage

2020/11 Dolce & Gabbana – FW20

#11 November #Brand Concept #FW20 #Heritage #Product Concept #Product Detail

2020/10 Louis Vuitton – Christmas 2020

#10 October #2020 #Brand Concept #Brand Logo #Heritage

2020/09 Urban Iki – Recycled to New

#2020 #Brand Concept #Heritage

2020/09 Coach 1941 – SS20

#2020 #Brand Concept #Brand Logo #Heritage
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Visual merchandising consulting, education, research, and photography by Peter Hamer. Milan-based and working internationally with luxury brands and schools to make retail spaces more responsible.

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