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2017/07 7 for all Mankind – Sale

#07 July #Brand Concept #FW17 #Green #Heritage #Secondary Color #SS17

2017/05 Salvatore Ferragamo X Sara Battaglia

#05 May #Brand Concept #Brand Logo #Orange #Product Concept #Product Detail #Product Pattern #Secondary Color #SS17

2017/05 7 for all Mankind – SS17

#05 May #Black & White #SS17 #White

2017/05 Vivienne Westwood – SS17

#05 May #Achromatic Scheme #SS17

2017/04 & Other Stories – A Co-Lab Collection with TOMS

#04 April #Communication Concept #Green #Look Book #Orange #Secondary Color #SS17

2017/04 Salvatore Ferragamo and Orange Fiber – Earth Day

#04 April #Achromatic Scheme #Annual Event #Event Concept #Product Concept #Product Pattern #SS17

2017/04 Salvatore Ferragamo and Molteni&C

#04 April #Black & White #Event Concept #Fuorisalone #Gray #Industry Event #Milan Design Week #Primary Color #Product Concept #Product Pattern #SS17 #Yellow

2017/04 Santoni X Toiletpaper Magazine

#04 April #Brand Concept #Brand Logo #Event Concept #Fuorisalone #Industry Event #Milan Design Week #Primary Color #Product Concept #Product Pattern #SS17 #Yellow

2017/03 Louis Vuitton – Blinking Boxes

#03 March #08 August #2025 #Brand Concept #Brand Logo #Display w/ Single Product #Orange #Packaging #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design #Secondary Color #SS17

2017/03 maje – maje Iconics

#03 March #Blue #Campaign #Communication Concept #Primary Color #SS17

2017/03 Diesel – Make Love Not Walls

#03 March #Campaign #Communication Concept #Pink #Primary Color #Red #SS17

2017/02 Salvatore Ferragamo – SS17

#02 February #Primary Color #Red #Secondary Color #SS17 #Violet #Yellow

2017/01 Louis Vuitton – Stairs

#01 January #02 February #2017 #Blue #Brand Concept #Brand Logo #Multi-Color #Orange #Primary Color #Product Concept #Product Pattern #Red #Secondary Color #SS17

2017/01 Louis Vuitton – Pop-Up Store

#01 January #Black & White #Product Concept #Product Pattern #SS17 #White

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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