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2024/04 Roberto Cavalli – Ray of Gold

#04 April #Display w/ Multiple Categories #Event Concept #Fuorisalone #FW23 #Industry Event #Milan Design Week #Product Concept #Product Information #Retail Concept #Retail Design #Tertiary Color #Yellow-Orange

2023/12 Peuterey

#12 December #2023 #Black & White #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW23

2023/12 Liviana Conti – Textiles Are a Way to Tell a Story, Ours

#12 December #Brand Concept #Brand Values #Display w/ No Product #FW23 #Primary Color #Red

2023/12 Genny – FW23

#01 January #12 December #Brand Concept #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #FW23 #Packaging #Primary Color #Red

2023/12 JW Anderson – Happy Hols

#12 December #Celebration #Christmas #Display w/ Single Product #Event Concept #FW23

2023/12 Marina Fossati – Christmas Shopping

#12 December #Brand Concept #Celebration #Christmas #concept by i see windows #Event Concept #FW23 #Packaging #Pink #Primary Color #Red

2023/11 Moschino – Moschino Gifts

#11 November #Display w/ Multiple Categories #FW23 #Gold #Metallics #Primary Color #Product Concept #Product Detail #Red #Retail Concept #Retail Design

2023/11 Etro – Holiday Collection

#11 November #Brand Color #Brand Concept #Celebration #Christmas #Event Concept #FW23 #Product Concept #Product Pattern

2023/11 Dolce & Gabbana – Gifts

#11 November #Celebration #Christmas #Display w/ Multiple Products #Display w/ Single Product #Event Concept #FW23 #Metallics #Product Concept #Product Detail #Silver

2023/11 Hermès – L’ecurie dans le bois

#11 November #Celebration #Christmas #Event Concept #FW23

2023/11 Gucci – Gucci Gift

#Black & White #Display w/ Multiple Categories #FW23 #Metallics #Primary Color #Product Concept #Product Detail #Red #Silver #White

2023/11 Chanel – FW23

#11 November #Black & White #Brand Concept #Brand Logo #Communication Concept #Display w/ Multiple Categories #Fashion Show #FW23 #Product Concept #Product Detail

2023/11 Burberry – FW23 (New Retail Concept)

#11 November #Blue #Brand Color #Brand Concept #Display w/ Multiple Categories #Display w/ Single Category #FW23 #Primary Color

2023/11 Michael Kors – FW23

#11 November #Display w/ Multiple Categories #FW23 #Gold #Metallics #Product Concept #Product Detail

2023/11 Burberry – FW23

#11 November #Display w/ Single Product #FW23 #Primary Color #Product Concept #Product Pattern #Red

2023/11 rabanne for H&M

#11 November #Display w/ Multiple Categories #FW23 #Metallics #Product Concept #Product Detail #Silver

2023/11 Swarovski X Skims

#11 November #Brand Concept #Brand Logo #Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #Display w/ Single Product #FW23 #Metallics #Retail Concept #Retail Design #Silver

2023/11 Prada – Prada Holiday

#11 November #Brand Color #Brand Concept #Brand Logo #Campaign #Celebration #Christmas #Communication Concept #Display w/ Multiple Categories #Event Concept #FW23 #Retail Concept #Retail Design

2023/11 Moncler x Palm Angels

#11 November #Black & White #Brand Concept #Brand Logo #Celebration #Christmas #Display w/ Multiple Categories #Event Concept #FW23 #White

2023/11 Max Mara – FW23

#11 November #Brand Concept #Brown #Display w/ Multiple Categories #FW23 #Heritage #Orange #Secondary Color

2023/10 KHAITE at Joseph – FW23

#10 October #Black & White #Creative Concept #Display w/ Multiple Categories #FW23 #Monochromatic Scheme

2023/10 TOM FORD – FW23

#10 October #Display w/ Multiple Categories #FW23 #Retail Concept #Retail Design

2023/10 Genny – FW23

#10 October #Campaign #Communication Concept #Display w/ Multiple Categories #FW23

2023/10 Off-White™ – FW23

#10 October #Display w/ Multiple Categories #Display w/ Single Product #FW23 #Retail Concept

2023/10 Gucci – FW23

#10 October #FW23

2023/09 United Colors of Benetton – FW23

#Display w/ Multiple Categories #FW23 #Product Concept #Product Detail

2023/09 Etro – FW23

#Display w/ Multiple Categories #FW23 #Product Concept #Product Detail #Retail Concept #Retail Take-Over

2023/09 Roger Vivier – FW23

#Blue-Violet #Communication Concept #Display w/ Multiple Categories #FW23 #Press Day #Tertiary Color

2023/09 Vivienne Westwood – FW23

#Communication Concept #Display w/ Multiple Categories #FW23 #Look Book

2023/09 Jimmy Choo – FW23

#Campaign #Communication Concept #Display w/ Single Category #Display w/ Single Product #FW23

2023/09 Givenchy – FW23

#Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ No Product #FW23 #Retail Concept #Retail Design

2023/09 Giorgio Armani – FW23

#Display w/ Multiple Categories #FW23 #Product Color #Product Concept

2023/09 La DoubleJ – FW23

#Display w/ Multiple Categories #FW23 #Product Concept #Product Detail

2023/09 Miu Miu – FW23

#Communication Concept #Display w/ Multiple Categories #Fashion Show #FW23

2023/09 JW Anderson – FW23

#FW23 #Retail Concept #Retail Design

2023/09 Diesel – FW23

#Brand Concept #Brand Logo #Display w/ Multiple Categories #FW23 #Product Concept #Product Detail

2023/09 Louis Vuitton – FW23

#Display w/ Multiple Products #Display w/ Single Product #FW23 #Product Concept #Product Detail

2023/09 TOM FORD – FW23

#FW23 #Retail Concept #Retail Design

2023/09 Ferragamo – Under Renovation

#Campaign #Communication Concept #Display w/ No Product #FW23 #Retail Concept #Retail Hoarding

2023/09 Moncler – RE/ICONS

#Brand Concept #Brand Logo #FW23 #Heritage #Product Concept #Product Detail

2023/09 Dolce & Gabbana – FW23

#Campaign #Communication Concept #Display w/ Single Product #FW23

2023/09 Valentino – Black Tie

#Black & White #Campaign #Communication Concept #Display w/ Multiple Categories #FW23 #Monochromatic Scheme #Retail Concept #Retail Design

2023/09 Michael Kors Collection – FW23

#Communication Concept #Display w/ Multiple Categories #Fashion Show #FW23 #Metallics #Silver

2023/09 Stella McCartney – FW23

#Campaign #Communication Concept #Display w/ Multiple Categories #Display w/ Single Product #FW23

2023/09 Ferragamo – FW23

#Brand Color #Brand Concept #Campaign #Communication Concept #FW23

2023/09 Missoni – PF23 / FW23 (New Opening)

#Display w/ Multiple Categories #FW23 #PF23 #Retail Concept #Retail Design

2023/09 Moschino – FW23

#Display w/ Multiple Categories #FW23 #Product Concept #Product Detail #Retail Concept #Retail Design

2023/09 Versace – FW23

#FW23 #Gold #Metallics #Pink #Primary Color #Product Concept #Product Shape #Red

2023/09 Brioni – The FW23 Collection

#Display w/ Multiple Categories #FW23

2023/09 Akris – FW23

#Black & White #Brand Concept #Brand Logo #Display w/ No Product #Display w/ Single Category #FW23 #Product Concept #Product Pattern #Retail Concept #Retail Design

2023/09 Miu Miu – Miu Miu | Church’s

#Brand Concept #Brand Logo #Display w/ Single Category #FW23

2023/09 Burberry – FW23

#Display w/ Single Product #FW23

i see windows – Scientific Visual Merchandising
Consulting, Education & Research

i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.

The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.

Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.

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