i see windows – Scientific Visual Merchandising
Consulting, Education & Research
i see windows is a consulting, education, and research practice dedicated to the study and application of visual merchandising as a strategic, measurable, and responsibility-driven system.
The work approaches retail environments not as decorative or transactional spaces, but as systems that shape behavior, structure dialogue, and distribute responsibility. An approach that forms the foundation of the book Retail Island: Responsibility Is Not Optional.
Founded and directed by Peter Hamer, visual merchandising consultant, educator, and researcher.
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i see windows, sapi de cv