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VM and retail photography that captures strategy, not just style.
Turn fleeting displays into lasting, high-impact brand assets.
Photographed with the eye of a strategist, not just a photographer.
RETAIL PHOTOGRAPHY
where strategy meets storytelling
Retail displays deserve better photos. I approach every project as a dialogue between space, story, and brand strategy, capturing more than beauty: capturing purpose. With over 15 years of experience in luxury fashion and lifestyle VM, retail consulting, and over 120,000+ window display photos, I shoot the ephemeral with a trained, strategic, editorial eye.
My retail photos don’t repeat what you see in-store. They reimagine it.
2020/09 Dior – FW20
2022/09 Prada – Prada Stories FW22
What Makes these retail photos Different
Brand-Aware Photography: I understand your language and capture it. A photo for one brand isn’t shot like one for another.
Fashion-Sensitive Framing: Years in luxury fashion VM sharpened my eye for nuance, atmosphere, and what feels excellent.
Visual Merchandising Expertise: I’ve analyzed window displays since 2006. I know what matters, what sells, and what to capture.
One-of-a-Kind Images: No templates. No technical checklists. Each shoot is a conversation between myself and the display.
2021/06 LOEWE – Paula’s Ibiza at Rinascente
how I work
Every retail photography project starts with a conversation. We’ll discuss your brand’s tone and needs—what you want captured and why it matters. Together, we’ll define:
The number of photos
Preferred orientations (horizontal, vertical, or both)
Key visual elements you want to be highlighted
Specific usage (archive, press, training, etc.)
Ideal shoot and delivery timelines
2023/04 FERRAGAMO – Milan Design Week
2022/11 FERRAGAMO – SS23
2025/01 FERRAGAMO – FW24
window displays are fleeting.
I make them unforgettable.
curated retail photo GALLERIES
Wide-angle frames reveal storefront, interior flow, and overall mood in a single glance.
Capturing the instant where story meets product, turning strategy into press-ready visuals.
Close-up shots of mannequins, props, and signage spotlight the details that make the concept.
THE BIG PICTURE
Wider retail photos that communicate layout, flow, and mood. Storefronts, window displays, interiors, and full-view compositions that define the retail experience.
2024/10 Valentino – Avant les Débuts
2025/01 Valentino
Storytelling Views
Capturing material, mood, and the moment where story meets product—retail photos that translate strategy into visuals for press, decks, and social.
2019/11 Jil Sander – You Can’t Buy Happiness, But You Can Buy a Handbag
2023/06 Gucci – 70 Years of an Icon: The Horsebit Loafer
2022/09 Mlouye
Details That Speak
For the visual language of mannequins, props, and signage—showing the finesse behind the bigger picture.
2012/10 Louis Vuitton
2024/04 Issey Miyake + We Make Carpets
2016/07 Louis Vuitton – FW16
These aren’t just retail photos. They’re legacy pieces for your archive, your team, your story.
What These Photos Become: assets
These aren’t just beautiful retail photos. They become assets—used in internal decks, press releases, training sessions, social media, brand books, and more.
They also archive your team’s work and celebrate their excellence, give strategy a visual voice, and help brands think, remember, and evolve.
2015/09 GIADA – SS16
2015/08 Armani|Silos
2015/08 032c – Willy Vanderperre – Raf Simons 1995-2015
2018/09 Kunsthal Rotterdam – Viktor&Rolf: Fashion Artists
2011/09 Louis Vuitton: The Art of Fashion
Displays are fleeting; the right image is forever.
Let’s turn your next retail moment into a legacy shot.
pricing
Hourly packages—tailored to each shoot
Milan-Based
2 hours shooting time
8 hours editing
Unlimited usage rights
Detailed brief & planning session included
All-inclusive estimates
Outside Milan
Travel costs, project scope & local support considered
Same high standards, wherever we shoot
Not sure what you need? Let’s discuss your project.
I’ll make it simple.
Book a Shoot / faq
Let me know what you need, and I’ll tell you how I can capture it.
It depends on your needs and project complexity. During our initial consultation, we define the number of key shots together. I prioritize quality and storytelling over quantity—every image you receive will be selected and retouched for maximum impact.
I specialize in capturing window displays, visual merchandising, and key retail areas that tell your brand story. Full store shots are available upon request, but my strength lies in translating retail creativity into editorial-quality imagery.
You’ll receive fully retouched, high-resolution JPGs ready for print, social media, internal training, or press use. Usage rights are unlimited—your images are yours to use as you wish.
Yes. I work both in Milan and internationally. For projects outside Milan, I’ll prepare a personalized, all-inclusive estimate covering travel, accommodation, and any specific project requirements.
Shooting and editing times are tailored to each project. Typically, you can expect final delivery within 3–5 business days after the shoot, unless otherwise discussed during the consultation.
Simple: Email me by clicking the button below, or here. We’ll schedule a consultation to align on your goals, number of shots, locations, style, and timeline. From there, I’ll take care of everything so you can focus on your next launch.
retail photography patrons
2023/10 KHAITE at Joseph – FW23
