THE SCIENCE OF VISUAL MERCHANDISING
WORKSHOPS AND UNIVERSITY LECTURES ON CONTEMPORARY VM
Companies invest millions in displays, but how that investment is measured is not straightforward. Our education relies on proprietary formulas and frameworks to add a new perspective to both creatives and strategists to measure the investments with shared language, which sometimes means not making it at all.
Corporate WORKSHOPS
Format: 1-day masterclass, 3-day deep dive, on-site or online
Focus: Retail Canvas, i1 Model, VM Formula
Outcomes:
- Paradigm shift from transactional to dialogical retail
- A new set of VM KPI’s
- Unified language across departments
- Playbook, each participant keeps
University Lectures
Format: Semester course, guest lectures
Focus: i1 Model, Display Taxonomy, VM Archive
Outcomes:
- Bridge between creativity and strategy
- Real-world applicable frameworks
- Access to the VM archive
- Career pathways in strategic VM
il fumetto in aula: il nostro company profile narrativo
Questo fumetto racconta come insegniamo la scienza del Visual Merchandising: l’i1 Model applicato a vetrine e interni, dal “pensare prima” al “creare con metodo”. È un invito a scoprire l’offerta formativa in profondità. Disponibile solo in formato fisico (italiano).
- Per chi: Program Leader/Docenti VM e master.
- Cosa mostra: i1 Model, leve B–P–C–R–E, riferimenti da VM Archive/Journal.
- Cosa succede dopo: call, moduli (guest lecture, workshop, masterclass), obiettivi didattici.
FAQ — VM Education
Up to 10; larger groups split into parallel tracks.
Yes—corporate participants receive an i see windows certificate of completion.
Absolutely; agendas adapt to brand calendar and pain points.
Credits
Concept: Peter Hamer | Artwork & Character Design: Adriano Donato La Vitola | Printed in Milan, 2025 | Limited circulation
IT: Tutte le immagini, i testi e i disegni presenti su questo sito sono di proprietà di i see windows, sapi de cv / Peter Hamer. È vietata qualsiasi riproduzione senza autorizzazione. Il fumetto “Mr. Eye e la Scienza del Visual Merchandising” è un concept di Peter Hamer e Adriano Donato La Vitola. Illustrazioni & Character Design di Adriano Donato La Vitola.
EN: All images, texts, and drawings on this website are owned by i see windows, sapi de cv / Peter Hamer. All rights reserved. The comic “Mr. Eye e la Scienza del Visual Merchandising” is a concept by Peter Hamer and Adriano Donato La Vitola. Artwork and Character Design by Adriano Donato La Vitola.