Why Education?
First, brands invest millions in displays yet rely on on-the-job “osmosis” to train talent. Consequently, briefs change, execution drifts, and ROI stays opaque. Our education tracks, corporate labs, and lectures embed the VM Formula, i1 Model, Display Taxonomy, and VM Canvas so teams brief, execute, and measure with shared language.
Corporate
Training Labs
Format: 1-day masterclass, 3-day deep dive, on-site or online
Focus: DSER workflow, VM Canvas, KPI dashboard
Outcomes:
- Unified language across marketing, retail, VM
- 30% faster guideline adoption
- Playbook each participant keeps
University
Lectures
Format: Semester course, guest intensives
Focus: VM Canvas, case analyses from 12,000+ photo archive
Outcomes:
- Academic rigor + real-world frameworks
- Access to archive for thesis projects
- Career pathways in strategic VM
VM Education FAQ
Up to 10; larger groups split into parallel tracks.
Yes—corporate participants receive an i see windows certificate of completion.
Absolutely; agendas adapt to brand calendar and pain points.