first, your pain-points
🗣
Strategy and creativity clash
DSER translates strategy into clear visual cues.
🛠
“This isn’t what I meant”
VM Canvas brief ends implementation misfires.
👥
displays ignore the customer
Elevate step designs customer-centric windows with KPIs.
📊
VM know-how disappears
Refine embeds a living visual book for new talent.
next, our consulting approach
Firstly, most brands invest heavily in displays yet rely on taste and instinct to judge success. Therefore, our visual merchandising consulting replaces that guesswork with a structured audit, cross-department brief, and KPI dashboard—so creativity inspires customers and satisfies the boardroom.
🔍
first, Dissect & Align
Audit displays & map gaps
📐
then, Strategize & Tailor
VM Canvas brief & roadmap
🚀
consequently, Elevate & Implement
Guidelines + pilot roll-out
♻️
finally, refine & repeat
KPI dashboard & iteration
as a result, clients see measurable gains:
30%
faster concept-to-store roll-out
25%
VM budget efficiency
2x
hero-product sell-through
consulting mini-case: Wolford
For example, bottom-up displays exposed gaps between merchandising, marketing, and retail. Consequently, DSER realigned every brief through the VM Canvas; pilot stores became living references.
- Network-wide coherence < 6 months
- Clear cross-department workflow
- Local VM talent trained to self-audit
consulting mini-case: Marina Fossati
A living window series—customer-centric, product-focused, always timely.
Additionally, we design, craft, and install an evolving window series—from concept sketch to final prop. Each refresh reuses 70% of materials and taps steady suppliers, consequently cutting lead times and waste.
- Recognizable visual identity
- Customer-centric storytelling
- Installation cycle trimmed from five days to two, thanks to steady supplier relationships
vm consulting faq
A 3- to 6-month engagement: audit → guidelines → pilot roll-out, then full implementation.
Project-based fee covering Peter’s days and training materials; detailed quote follows discovery.
Yes—see the Marina Fossati example above. Strategy and hands-on execution use the same VM principles.
I’m based in Milan and have worked with global customers.
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