i see windows, sapi de cv is a consulting, education, and research practice dedicated to scientific visual merchandising.
The work approaches visual merchandising as a system of signals, behaviors, and consequences, not as decoration, integrating research, teaching, and consultancy to support clarity, continuity, and responsible value creation in retail environments.
Founded in 2016. Directed by Peter Hamer.
Retail works.
That is the problem.
Retail Island is a book by Peter Hamer that examines contemporary retail from the inside, not as experience, execution, or atmosphere, but as governance.
It treats retail as a spatial system that organizes behavior, distributes power, and continues to function even when responsibility disappears.
The book does not offer frameworks, solutions, or improvement strategies. It asks a more difficult question: when systems work, who answers for what they produce?
MR. EYE AND THE SCIENCE OF VISUAL MERCHANDISING
A Comic About Seeing RETAIL and VM Differently
“Mr. Eye e la Scienza del Visual Merchandising,” tells the story of how display design becomes science.
Printed in Italian, this comic invites you to rethink what we really see in retail.
“MR. EYE AND THE SCIENCE OF VISUAL MERCHANDISING”;
A Comic About Seeing RETAIL and VM Differently
“Mr. Eye e la Scienza del Visual Merchandising,” tells the story of how display design becomes science.
Printed in Italian, this comic invites you to rethink what we really see in retail.